Manager, SEO & Content Strategy
Kastle Systems, Falls Church, VA, United States
Overview
Manager, SEO & Content Strategy
Kastle is looking for a senior B2B content and SEO leader who understands that great messaging moves deals forward - not just traffic. This role owns Kastle's organic search strategy, content narrative, and lifecycle messaging from first touch through late-stage nurture and sales enablement. You will work closely with conversion, demand generation, and sales partners to ensure Kastle shows up when buyers are ready - and keeps them engaged through every stage of a complex buying journey.
This is a player-coach role. You will set strategy and also directly manage the Digital Content Copywriter, overseeing day-to-day content production, quality, and editorial direction.
Responsibilities
What You'll Do
Own SEO Strategy Develop and execute Kastle's SEO roadmap across SEO, on-page optimization, and content-driven growth Partner with Brand/PR and Product Marketing to build keyword strategy aligned to category messaging (e.g., Managed Access, Physical Security, Managed Services, Security Operations) Improve site architecture, internal linking, and conversion paths to increase organic pipeline contribution Conduct competitive SEO analysis and identify "share of search" opportunities Manage content briefs and SEO optimization workflows with content creators, writers and agencies Manage Paid Acquisition & Performance Media
Own paid media strategy across key channels (primarily LinkedIn and Google Search, retargeting, and industry placements, but need to expand into new channels as well) Build and optimize campaigns for: National CRE account acquisition City expansion initiatives (NYC, Chicago, SF, LA, Houston) Key product/offer campaigns (Managed Services, SOC services, unified credentialing) Existing customer upsell Optimize targeting, creative, landing pages, and conversion flows to drive qualified meetings and pipeline Maintain rigorous testing cadence (creative, audience, offers, landing pages, bid strategy) Pipeline & Conversion Optimization
Own the performance funnel from first click • conversion • meeting booked (in partnership with SDR/Sales) Improve website conversion rates through landing page optimization, messaging tests, and CTA strategy Drive experimentation roadmap with clear hypotheses and measurable outcomes Measurement, Reporting & Attribution
Partner with Marketing Ops to ensure accurate tracking, attribution, and reporting Deliver regular reporting on: Traffic and engagement CPL / CPQL / CAC signals MQL • SQL conversion rates Pipeline influenced and sourced Provide insights to leadership on what's working, what's not, and where to reallocate spend Collaborate Cross-Functionally
Work closely with: Sr. Director/VP of Growth Marketing (strategy, targets, prioritization) : this will be your manager Product Marketing (positioning, persona alignment, competitive insights) Brand/PR/Events (creative direction, messaging consistency) Qualifications
What We're Looking For
Proven B2B and B2C SEO experience with a strong orientation toward SEO-optimized content that drives pipeline, not just traffic Exceptional writing and editing skills - able to craft executive narratives, technical content, and sales enablement assets with equal fluency Experience supporting sales teams and creating content used directly in complex, long-cycle B2B deals Strong analytical and experimentation skills; comfort iterating based on performance data and search metrics Experience managing or mentoring junior content team members; ability to set editorial direction and hold a high bar for quality Comfort working within long sales cycles and translating complex product and service value into clear, compelling buyer messaging
Equal Opportunity Statement
At Kastle, we believe that diversity makes us stronger - at work and in the world. Kastle Systems International, LLC is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, marital status, pregnancy or any other basis protected by applicable federal or state laws.
Manager, SEO & Content Strategy
Kastle is looking for a senior B2B content and SEO leader who understands that great messaging moves deals forward - not just traffic. This role owns Kastle's organic search strategy, content narrative, and lifecycle messaging from first touch through late-stage nurture and sales enablement. You will work closely with conversion, demand generation, and sales partners to ensure Kastle shows up when buyers are ready - and keeps them engaged through every stage of a complex buying journey.
This is a player-coach role. You will set strategy and also directly manage the Digital Content Copywriter, overseeing day-to-day content production, quality, and editorial direction.
Responsibilities
What You'll Do
Own SEO Strategy Develop and execute Kastle's SEO roadmap across SEO, on-page optimization, and content-driven growth Partner with Brand/PR and Product Marketing to build keyword strategy aligned to category messaging (e.g., Managed Access, Physical Security, Managed Services, Security Operations) Improve site architecture, internal linking, and conversion paths to increase organic pipeline contribution Conduct competitive SEO analysis and identify "share of search" opportunities Manage content briefs and SEO optimization workflows with content creators, writers and agencies Manage Paid Acquisition & Performance Media
Own paid media strategy across key channels (primarily LinkedIn and Google Search, retargeting, and industry placements, but need to expand into new channels as well) Build and optimize campaigns for: National CRE account acquisition City expansion initiatives (NYC, Chicago, SF, LA, Houston) Key product/offer campaigns (Managed Services, SOC services, unified credentialing) Existing customer upsell Optimize targeting, creative, landing pages, and conversion flows to drive qualified meetings and pipeline Maintain rigorous testing cadence (creative, audience, offers, landing pages, bid strategy) Pipeline & Conversion Optimization
Own the performance funnel from first click • conversion • meeting booked (in partnership with SDR/Sales) Improve website conversion rates through landing page optimization, messaging tests, and CTA strategy Drive experimentation roadmap with clear hypotheses and measurable outcomes Measurement, Reporting & Attribution
Partner with Marketing Ops to ensure accurate tracking, attribution, and reporting Deliver regular reporting on: Traffic and engagement CPL / CPQL / CAC signals MQL • SQL conversion rates Pipeline influenced and sourced Provide insights to leadership on what's working, what's not, and where to reallocate spend Collaborate Cross-Functionally
Work closely with: Sr. Director/VP of Growth Marketing (strategy, targets, prioritization) : this will be your manager Product Marketing (positioning, persona alignment, competitive insights) Brand/PR/Events (creative direction, messaging consistency) Qualifications
What We're Looking For
Proven B2B and B2C SEO experience with a strong orientation toward SEO-optimized content that drives pipeline, not just traffic Exceptional writing and editing skills - able to craft executive narratives, technical content, and sales enablement assets with equal fluency Experience supporting sales teams and creating content used directly in complex, long-cycle B2B deals Strong analytical and experimentation skills; comfort iterating based on performance data and search metrics Experience managing or mentoring junior content team members; ability to set editorial direction and hold a high bar for quality Comfort working within long sales cycles and translating complex product and service value into clear, compelling buyer messaging
Equal Opportunity Statement
At Kastle, we believe that diversity makes us stronger - at work and in the world. Kastle Systems International, LLC is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, marital status, pregnancy or any other basis protected by applicable federal or state laws.