Director, Marketplace Performance Marketing
1-800-FLOWERS.COM, INC., Atlanta, GA, United States
This position can be based near any 1-800-Flowers office location.
About the Role 1-800-Flowers is on a mission to help people connect and celebrate through meaningful gifting. As we continue to expand across leading digital marketplaces, we’re looking for a strategic, data-driven Director of Marketplace Performance Marketing to accelerate growth across Amazon, Walmart, TikTok Shop, and emerging retail media platforms.
You’ll lead marketplace retail media strategy end to end, ensuring investment aligns with revenue, margin, and inventory priorities. This is a high-impact leadership role that connects media performance to total marketplace growth in a fast-paced B2C environment.
Why Join Us? At 1-800-Flowers, our brands play a meaningful role in life’s most important moments. Marketplaces represent one of the fastest-growing and most competitive consumer channels, where visibility, conversion, and retail excellence directly drive growth.
You’ll have the opportunity to build in-house retail media capabilities, shape strategy across major platforms, and influence how millions of consumers discover and purchase our brands.
If you’re motivated by measurable growth, enjoy operating at the intersection of marketing and commerce, and want to build a best-in-class retail media function, this is an opportunity to make a meaningful impact.
What You’ll Do Marketplace Performance Strategy & Investment
Develop and own the retail media strategy across Amazon, Walmart, TikTok Shop, and other marketplaces.
Set annual and quarterly investment plans aligned to revenue, profitability, seasonality, and product priorities.
Allocate spend by platform, category, and SKU to maximize total marketplace impact.
Revenue & Performance Ownership
Own top-line paid media KPIs including revenue, ROAS, TACoS, and contribution margin impact.
Connect paid performance to organic ranking, assortment strategy, and overall marketplace health.
Build forecasts and provide performance recommendations to leadership and finance.
Cross-Functional Leadership
Partner closely with marketplace management, merchandising, supply chain, and finance to ensure media supports in-stock, competitively priced, conversion-ready products.
Align campaigns to key retail moments including holiday peaks and promotional events.
Innovation & Capability Building
Establish testing frameworks, measurement standards, and optimization best practices.
Evaluate and scale new ad formats, betas, and platform innovations.
Lead and develop a team of marketplace performance marketers.
Qualifications Required
7+ years of performance marketing experience, including deep expertise in Amazon Ads and Walmart Connect.
Experience managing and scaling multi-million-dollar retail media budgets.
Demonstrated ability to drive revenue growth while maintaining efficiency.
Strong understanding of Amazon ranking dynamics, search term strategy, and retail readiness impact.
Experience running conversion-focused campaigns within TikTok Shop or social commerce environments.
Strong analytical and financial acumen.
Preferred
Experience leading in-house retail media teams.
Familiarity with DSP and audience-based retargeting strategies.
Experience working across multi-brand consumer portfolios.
#J-18808-Ljbffr
About the Role 1-800-Flowers is on a mission to help people connect and celebrate through meaningful gifting. As we continue to expand across leading digital marketplaces, we’re looking for a strategic, data-driven Director of Marketplace Performance Marketing to accelerate growth across Amazon, Walmart, TikTok Shop, and emerging retail media platforms.
You’ll lead marketplace retail media strategy end to end, ensuring investment aligns with revenue, margin, and inventory priorities. This is a high-impact leadership role that connects media performance to total marketplace growth in a fast-paced B2C environment.
Why Join Us? At 1-800-Flowers, our brands play a meaningful role in life’s most important moments. Marketplaces represent one of the fastest-growing and most competitive consumer channels, where visibility, conversion, and retail excellence directly drive growth.
You’ll have the opportunity to build in-house retail media capabilities, shape strategy across major platforms, and influence how millions of consumers discover and purchase our brands.
If you’re motivated by measurable growth, enjoy operating at the intersection of marketing and commerce, and want to build a best-in-class retail media function, this is an opportunity to make a meaningful impact.
What You’ll Do Marketplace Performance Strategy & Investment
Develop and own the retail media strategy across Amazon, Walmart, TikTok Shop, and other marketplaces.
Set annual and quarterly investment plans aligned to revenue, profitability, seasonality, and product priorities.
Allocate spend by platform, category, and SKU to maximize total marketplace impact.
Revenue & Performance Ownership
Own top-line paid media KPIs including revenue, ROAS, TACoS, and contribution margin impact.
Connect paid performance to organic ranking, assortment strategy, and overall marketplace health.
Build forecasts and provide performance recommendations to leadership and finance.
Cross-Functional Leadership
Partner closely with marketplace management, merchandising, supply chain, and finance to ensure media supports in-stock, competitively priced, conversion-ready products.
Align campaigns to key retail moments including holiday peaks and promotional events.
Innovation & Capability Building
Establish testing frameworks, measurement standards, and optimization best practices.
Evaluate and scale new ad formats, betas, and platform innovations.
Lead and develop a team of marketplace performance marketers.
Qualifications Required
7+ years of performance marketing experience, including deep expertise in Amazon Ads and Walmart Connect.
Experience managing and scaling multi-million-dollar retail media budgets.
Demonstrated ability to drive revenue growth while maintaining efficiency.
Strong understanding of Amazon ranking dynamics, search term strategy, and retail readiness impact.
Experience running conversion-focused campaigns within TikTok Shop or social commerce environments.
Strong analytical and financial acumen.
Preferred
Experience leading in-house retail media teams.
Familiarity with DSP and audience-based retargeting strategies.
Experience working across multi-brand consumer portfolios.
#J-18808-Ljbffr