Senior Demand Generation Manager (Lifecycle Marketing)
Diligent, New York, NY, United States
Senior Demand Generation Manager (Lifecycle Marketing)
New York, New York, United States; Washington, District of Columbia, United States Overview
Position Overview: Diligent is seeking a Senior Demand Generation Manager (Lifecycle Marketing) to drive new customer acquisition through strategic media buying and full-funnel demand generation. This role will own paid media strategy, execution, and optimization across social, programmatic, and other digital channels, driving the right marketing mix aligned to Diligent’s solutions and personas. You’ll collaborate with Product Marketing, Content, and Field teams to build scalable acquisition programs, test new channels, and accelerate pipeline growth. This is a high-impact, performance-driven role at the intersection of media buying, growth experimentation, and cross-solution marketing execution. Key Responsibilities
Build and execute full-funnel digital media programs that drive new logo acquisition and pipeline growth aligned to business goals. Own paid media strategy and optimization across social (LinkedIn, Meta, X), programmatic, and review sites (e.g., G2, Capterra), ensuring the right mix across solutions and regions. Develop audience segmentation and targeting strategies using 6Sense, Marketo, Salesforce, and GA4 to inform investment and improve ROI. Launch and scale experiments across channels, messaging, landing pages, and conversion paths to uncover new growth levers. Partner cross-functionally with Product Marketing, Sales, and regional Demand Gen teams to activate GTM plays and ensure alignment to ICPs and personas. Collaborate with SDR and AE teams to strengthen feedback loops, improve MQL quality, and optimize handoff efficiency. Manage campaign calendars and media budgets, ensuring performance visibility and alignment to regional and solution priorities. Run ongoing testing and optimization across creative, offers, and channels to drive continuous improvement in CPL, MQL → Opp conversion, and pipeline impact. Partner with Analytics and Ops to ensure accurate tracking, reporting, and attribution across all digital programs. Surface insights and recommendations from testing and performance data to inform future GTM and budget planning. Contribute to growth loops and lifecycle programs to sustain engagement and accelerate reactivation or upsell opportunities. Report performance in quarterly business reviews, highlighting what’s working, what’s not, and where to double down. Required Experience/Skills
Bachelor’s degree; 7–9 years of experience in demand generation, growth marketing, or GTM roles within a B2B SaaS or technology organization. Hands-on experience managing paid media across social, programmatic, PPL and review platforms with a strong grasp of audience segmentation, targeting, and spend Proven ability to translate data into actionable insights, using analytics tools (GA4, Tableau, 6Sense, Salesforce) to inform media strategy and pipeline impact. Demonstrated success launching cross-functional growth initiatives that align with product, regional, and GTM priorities. Experience running A/B and multivariate testing across creative, offers, and conversion paths to improve performance. Familiarity with ABM and intent platforms (6Sense, Demandbase) and how they inform targeting and personalization. Collaborative operator comfortable working across Product Marketing, Sales, Regional DG, and Marketing Ops teams. Analytical and data-driven, with experience managing budgets and optimizing campaigns toward ROI and pipeline goals. Strategic thinker and self-starter who thrives in a fast-paced, matrixed environment and takes a test-and-learn approach. Excellent project management and communication skills, with the ability to influence stakeholders and drive alignment across teams. Experience supporting multi-solution or multi-region go-to-market structures is a strong U.S pay range $131,000 - $164,000 USD About Us
Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact. Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability –to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Equal Employment Opportunity
We are an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, gender identity or expression, medical condition, genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance or an accommodation due to a disability, you may contact recruitment@diligent.com.
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New York, New York, United States; Washington, District of Columbia, United States Overview
Position Overview: Diligent is seeking a Senior Demand Generation Manager (Lifecycle Marketing) to drive new customer acquisition through strategic media buying and full-funnel demand generation. This role will own paid media strategy, execution, and optimization across social, programmatic, and other digital channels, driving the right marketing mix aligned to Diligent’s solutions and personas. You’ll collaborate with Product Marketing, Content, and Field teams to build scalable acquisition programs, test new channels, and accelerate pipeline growth. This is a high-impact, performance-driven role at the intersection of media buying, growth experimentation, and cross-solution marketing execution. Key Responsibilities
Build and execute full-funnel digital media programs that drive new logo acquisition and pipeline growth aligned to business goals. Own paid media strategy and optimization across social (LinkedIn, Meta, X), programmatic, and review sites (e.g., G2, Capterra), ensuring the right mix across solutions and regions. Develop audience segmentation and targeting strategies using 6Sense, Marketo, Salesforce, and GA4 to inform investment and improve ROI. Launch and scale experiments across channels, messaging, landing pages, and conversion paths to uncover new growth levers. Partner cross-functionally with Product Marketing, Sales, and regional Demand Gen teams to activate GTM plays and ensure alignment to ICPs and personas. Collaborate with SDR and AE teams to strengthen feedback loops, improve MQL quality, and optimize handoff efficiency. Manage campaign calendars and media budgets, ensuring performance visibility and alignment to regional and solution priorities. Run ongoing testing and optimization across creative, offers, and channels to drive continuous improvement in CPL, MQL → Opp conversion, and pipeline impact. Partner with Analytics and Ops to ensure accurate tracking, reporting, and attribution across all digital programs. Surface insights and recommendations from testing and performance data to inform future GTM and budget planning. Contribute to growth loops and lifecycle programs to sustain engagement and accelerate reactivation or upsell opportunities. Report performance in quarterly business reviews, highlighting what’s working, what’s not, and where to double down. Required Experience/Skills
Bachelor’s degree; 7–9 years of experience in demand generation, growth marketing, or GTM roles within a B2B SaaS or technology organization. Hands-on experience managing paid media across social, programmatic, PPL and review platforms with a strong grasp of audience segmentation, targeting, and spend Proven ability to translate data into actionable insights, using analytics tools (GA4, Tableau, 6Sense, Salesforce) to inform media strategy and pipeline impact. Demonstrated success launching cross-functional growth initiatives that align with product, regional, and GTM priorities. Experience running A/B and multivariate testing across creative, offers, and conversion paths to improve performance. Familiarity with ABM and intent platforms (6Sense, Demandbase) and how they inform targeting and personalization. Collaborative operator comfortable working across Product Marketing, Sales, Regional DG, and Marketing Ops teams. Analytical and data-driven, with experience managing budgets and optimizing campaigns toward ROI and pipeline goals. Strategic thinker and self-starter who thrives in a fast-paced, matrixed environment and takes a test-and-learn approach. Excellent project management and communication skills, with the ability to influence stakeholders and drive alignment across teams. Experience supporting multi-solution or multi-region go-to-market structures is a strong U.S pay range $131,000 - $164,000 USD About Us
Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact. Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability –to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Equal Employment Opportunity
We are an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, gender identity or expression, medical condition, genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance or an accommodation due to a disability, you may contact recruitment@diligent.com.
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