Manager Digital Marketing - Marketing Automation & Email
Republic Services, Phoenix, AZ, United States
POSITION SUMMARY
The Manager Digital Marketing - Email is responsible for leading and executing the Republic Services email marketing and digital lead management strategy through use of marketing automation technology. This includes using Republic Services’ marketing automation and CRM to build and execute plans to deliver goals in customer acquisition, retention and enhancement of the customer experience. This role involves developing and implementing email campaigns and customer journeys, monitoring and optimizing performance, evaluating and improving digital lead processes and identifying new opportunities to advance the Company’s objectives through email marketing, marketing automation and digital lead management. Principal Responsibilities
Leads Republic Services’ email marketing, digital lead management and marketing automation strategy Develops and evaluates email marketing programs based on campaign goals, including driving engagement, conversion and retention Builds and optimizes prospect and customer communication journeys Works collaboratively across departments to manage programs from creation through execution Analyzes campaigns regularly (i.e. open rates, click-through rates, bounce rates, conversions), reports insights and provides recommendations for improvements Maintains high email deliverability and ensures best practices and anti-spam compliance are followed consistently Develops ad hoc emails, landing pages and contact forms as needed Manages external agencies related to email and marketing automation Stays current on email best practices and marketing technology industry trends to identify opportunities Inspires others to achieve challenging goals, deliver a high standard of performance while effectively leveraging resources to overcome unexpected obstacles Performs other job-related duties as assigned or apparent Qualifications
Excellent written and verbal communication skills with the ability to advocate for a vision as a persuasive, well-organized and compelling presenter Ability to self-manage, plan, execute and prioritize multiple programs and projects Hands‑on experience with Salesforce CRM (SFDC), Marketing Cloud, Pardot/Account Engagement, Marketo, Eloqua or similar Strong understanding of email marketing best practices, including deliverability, list management, and anti-spam regulations Excellent analytical skills, including experience with email marketing analytics platforms Experience with A/B testing, segmentation and personalization Experience with HTML and CSS is a plus Relevant Salesforce (SFDC) certifications are a plus Hybrid position: Employees are expected to work from the office four days a week Minimum Qualifications
5 years of experience in Marketing 3 years of experience in Email Marketing, with a proven track record of delivering successful campaigns from ideation to execution 3 years of leading and directing cross‑functional teams, using influence instead of authority to support on‑time execution that meets program goals Rewarding Compensation And Benefits
Comprehensive medical benefits coverage, dental plans and vision coverage Health care and dependent care spending accounts Short‑ and long‑term disability Life insurance and accidental death & dismemberment insurance Employee and Family Assistance Program (EAP) Employee discount programs Retirement plan with a generous company match Employee Stock Purchase Plan (ESPP) Paid Time Off (PTO) Benefits details: https://jobs.republicservices.com/us/en/about-us/benefits EEO STATEMENT
Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.
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The Manager Digital Marketing - Email is responsible for leading and executing the Republic Services email marketing and digital lead management strategy through use of marketing automation technology. This includes using Republic Services’ marketing automation and CRM to build and execute plans to deliver goals in customer acquisition, retention and enhancement of the customer experience. This role involves developing and implementing email campaigns and customer journeys, monitoring and optimizing performance, evaluating and improving digital lead processes and identifying new opportunities to advance the Company’s objectives through email marketing, marketing automation and digital lead management. Principal Responsibilities
Leads Republic Services’ email marketing, digital lead management and marketing automation strategy Develops and evaluates email marketing programs based on campaign goals, including driving engagement, conversion and retention Builds and optimizes prospect and customer communication journeys Works collaboratively across departments to manage programs from creation through execution Analyzes campaigns regularly (i.e. open rates, click-through rates, bounce rates, conversions), reports insights and provides recommendations for improvements Maintains high email deliverability and ensures best practices and anti-spam compliance are followed consistently Develops ad hoc emails, landing pages and contact forms as needed Manages external agencies related to email and marketing automation Stays current on email best practices and marketing technology industry trends to identify opportunities Inspires others to achieve challenging goals, deliver a high standard of performance while effectively leveraging resources to overcome unexpected obstacles Performs other job-related duties as assigned or apparent Qualifications
Excellent written and verbal communication skills with the ability to advocate for a vision as a persuasive, well-organized and compelling presenter Ability to self-manage, plan, execute and prioritize multiple programs and projects Hands‑on experience with Salesforce CRM (SFDC), Marketing Cloud, Pardot/Account Engagement, Marketo, Eloqua or similar Strong understanding of email marketing best practices, including deliverability, list management, and anti-spam regulations Excellent analytical skills, including experience with email marketing analytics platforms Experience with A/B testing, segmentation and personalization Experience with HTML and CSS is a plus Relevant Salesforce (SFDC) certifications are a plus Hybrid position: Employees are expected to work from the office four days a week Minimum Qualifications
5 years of experience in Marketing 3 years of experience in Email Marketing, with a proven track record of delivering successful campaigns from ideation to execution 3 years of leading and directing cross‑functional teams, using influence instead of authority to support on‑time execution that meets program goals Rewarding Compensation And Benefits
Comprehensive medical benefits coverage, dental plans and vision coverage Health care and dependent care spending accounts Short‑ and long‑term disability Life insurance and accidental death & dismemberment insurance Employee and Family Assistance Program (EAP) Employee discount programs Retirement plan with a generous company match Employee Stock Purchase Plan (ESPP) Paid Time Off (PTO) Benefits details: https://jobs.republicservices.com/us/en/about-us/benefits EEO STATEMENT
Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.
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