Head of CRM & Lifecyle Growth
RVL Pharmaceuticals, Bridgewater, MA, United States
Turn lifecycle marketing into one of our most powerful growth engines.
Location: NJ Preferred | Open to Remote
At RVL Pharmaceuticals, CRM isn’t simply a communication channel, it’s a core driver of revenue and long-term customer growth. We’re looking for a Lifecycle Marketing lead to architect and optimize how customers move from first touch to loyal subscriber. You’ll partner across Growth, Media, and Data teams to transform lifecycle marketing into a measurable driver of revenue and customer loyalty.
The Ideal Candidate You think beyond campaigns and approach lifecycle marketing as a system designed to drive long-term customer value. You:
Are energized by building systems that compound customer value over time.
Have 5+ years leading CRM/lifecycle strategy in DTC (subscription required, Rx preferred)
Have a proven record improving subscription conversion, retention, and LTV
Have managed agencies or high-performing internal CRM teams
Love turning data into action
Know HubSpot (or similar ESP) inside and out
What You’ll Own Lifecycle Strategy & Journey Architecture
Define lifecycle stages (lead → first purchase → subscriber → at-risk → win-back → referral → high value)
Map and optimize journeys across email and SMS
Identify revenue leaks and friction points
Build dynamic segmentation based on behavior & product usage
Design automated, triggered lifecycle programs that drive conversion and repeat purchase
Subscription & Retention Growth
Improve subscription opt-in rates
Reduce churn with structured mitigation journeys
Build high-performing win-back flows
Drive trade-up and cross-sell logic
Influence cart behavior and repeat purchase cadence
Optimization & Personalization Engine
Build quarterly lifecycle optimization roadmaps
Implement personalization frameworks (messaging, timing, offers)
Lead experimentation (A/B testing by behavior segment)
Develop channel-specific strategies across Email & SMS
Create messaging briefs and partner with agency for compliant, high-performing creative
Bridge Growth & Close the Loop
You won’t operate in a silo, partner closely with Growth Marketing
Optimize lead → first purchase conversion
Identify high LTV acquisition signals
Connect paid media, CRO, and retention into one performance ecosystem
Reporting, Forecasting & Performance Accountability
Own CRM dashboards and retention reporting
Build predictive LTV and churn models
Translate insights into action
Monitor deliverability and engagement quality
Present clear, executive-ready performance updates
Agency & Platform Ownership
Audit and evolve existing CRM journey architecture
Direct and manage AOR against performance targets
Manage HubSpot (or equivalent ESP) product & campaign administration [JH3]
Maintain list hygiene and deliverability standards
If you’re ready to build a lifecycle engine that scales revenue, improves retention, and drives customer value...
Apply. Let’s build it.
About Us RVL Pharmaceuticals is committed to restoring and revealing vitality through innovative solutions. We bring together pioneering products, tech-enabled access, and integrated fulfillment to support both consumers and healthcare providers with seamless care. Our ambition is to lead in aesthetic innovation while ensuring every interaction feels personal, intuitive, and connected. We develop innovative products that meet the meaningful needs for consumers and healthcare providers. Our flagship brand is the category-creating Upneeq® (oxymetazoline hydrochloride ophthalmic solution), 0.1%.
RVL is committed to leveraging the talent of a diverse workforce, creating great opportunities for our people and our organization.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
#J-18808-Ljbffr
Location: NJ Preferred | Open to Remote
At RVL Pharmaceuticals, CRM isn’t simply a communication channel, it’s a core driver of revenue and long-term customer growth. We’re looking for a Lifecycle Marketing lead to architect and optimize how customers move from first touch to loyal subscriber. You’ll partner across Growth, Media, and Data teams to transform lifecycle marketing into a measurable driver of revenue and customer loyalty.
The Ideal Candidate You think beyond campaigns and approach lifecycle marketing as a system designed to drive long-term customer value. You:
Are energized by building systems that compound customer value over time.
Have 5+ years leading CRM/lifecycle strategy in DTC (subscription required, Rx preferred)
Have a proven record improving subscription conversion, retention, and LTV
Have managed agencies or high-performing internal CRM teams
Love turning data into action
Know HubSpot (or similar ESP) inside and out
What You’ll Own Lifecycle Strategy & Journey Architecture
Define lifecycle stages (lead → first purchase → subscriber → at-risk → win-back → referral → high value)
Map and optimize journeys across email and SMS
Identify revenue leaks and friction points
Build dynamic segmentation based on behavior & product usage
Design automated, triggered lifecycle programs that drive conversion and repeat purchase
Subscription & Retention Growth
Improve subscription opt-in rates
Reduce churn with structured mitigation journeys
Build high-performing win-back flows
Drive trade-up and cross-sell logic
Influence cart behavior and repeat purchase cadence
Optimization & Personalization Engine
Build quarterly lifecycle optimization roadmaps
Implement personalization frameworks (messaging, timing, offers)
Lead experimentation (A/B testing by behavior segment)
Develop channel-specific strategies across Email & SMS
Create messaging briefs and partner with agency for compliant, high-performing creative
Bridge Growth & Close the Loop
You won’t operate in a silo, partner closely with Growth Marketing
Optimize lead → first purchase conversion
Identify high LTV acquisition signals
Connect paid media, CRO, and retention into one performance ecosystem
Reporting, Forecasting & Performance Accountability
Own CRM dashboards and retention reporting
Build predictive LTV and churn models
Translate insights into action
Monitor deliverability and engagement quality
Present clear, executive-ready performance updates
Agency & Platform Ownership
Audit and evolve existing CRM journey architecture
Direct and manage AOR against performance targets
Manage HubSpot (or equivalent ESP) product & campaign administration [JH3]
Maintain list hygiene and deliverability standards
If you’re ready to build a lifecycle engine that scales revenue, improves retention, and drives customer value...
Apply. Let’s build it.
About Us RVL Pharmaceuticals is committed to restoring and revealing vitality through innovative solutions. We bring together pioneering products, tech-enabled access, and integrated fulfillment to support both consumers and healthcare providers with seamless care. Our ambition is to lead in aesthetic innovation while ensuring every interaction feels personal, intuitive, and connected. We develop innovative products that meet the meaningful needs for consumers and healthcare providers. Our flagship brand is the category-creating Upneeq® (oxymetazoline hydrochloride ophthalmic solution), 0.1%.
RVL is committed to leveraging the talent of a diverse workforce, creating great opportunities for our people and our organization.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
#J-18808-Ljbffr