Principal, Product Management ADAS/EV
I-CAR, Washington, District of Columbia, United States
Position Summary:
The Principal, Product Management ADAS/EV, is a senior level individual contributor responsible for the conception, development, launch and operational success of assigned ADAS and EV products and programs. This role defines product vision and strategy, ensuring that product initiatives deliver measurable value to customers and the business.
The Principal, Product Management is responsible for managing multiple ADAS/EV product lines and driving creation of business strategies including product planning, continuous improvement and execution throughout product lifecycle, including (but not limited to):
Gathering and prioritizing product and customer requirements
Defining product vision
Working cross functionally to ensure all product initiatives deliver value to our customers
Achieving revenue goals
Defining and tracking product-level metrics
Conducting periodic checks on execution quality and developing product line specific initiatives to address variances in KPIs
This is a strategic role that also requires strong tactical execution, leadership through influence, and deep industry expertise.
Essential Job Functions:
Manages the entire product line life cycle from strategic concept planning through launch and obsolescence procedures
Owns P&L responsibility for assigned product lines and ensures delivery of financial and customer adoption goals
Develops and executes a three-year product roadmap and associated execution plan aligned with company strategy
Establishes product vision, business cases, and value propositions that align with customer needs and market trends
Monitors market and regulatory trends in ADAS, EV and automotive safety to inform portfolio adjustments and innovation priorities
Engages with customers, partners and industry influencers to capture emerging needs and competitive intelligence
Drives Voice of Customer (VOC) feedback programs to guide new product development and continuous improvement
Collaborates cross-functionally with Product Development, Marketing and Sales to ensure successful execution of product plans
Defines clear product positioning, messaging and pricing strategies to support go-to-market execution
Prioritizes initiatives, evaluates resource allocation, and oversees timing for new product launches
Conducts benchmarking and ongoing analysis of competitive offerings and market performance
Ensures all initiatives adhere to I-CAR’s quality standards while fostering continuous improvement
Deep understanding of ADAS and EV systems, vehicle connectivity, sensors, software integration, and relevant safety or compliance standards
Demonstrated ability to lead through influence, navigate ambiguity, and drive alignment across cross-functional teams
Excellent verbal and written communication skills, including ability to present complex concepts to leadership team
Proficiency in Microsoft Office, Salesforce, and product management tools
Ability to identify opportunities to improve processes and lead continuous improvement initiatives
Exceptional organizational skills and attention to detail
Strong time management skills with a proven ability to meet deadlines
Ability to prioritize and degage tasks effectively when appropriate
Education and Experience:
Bachelor’s degree in business, engineering or related field required or commensurate work experience.
Minimum 7 years’ experience in product management, preferably in the automotive, EV, or ADAS industries.
Proven experience defining and launching successful technology products with measurable outcomes
Expertise in Salesforce with ability to create dashboards, complete product setup, and engage in User Acceptance Testing (UAT)
Why Join I-CAR? At I-CAR, we foster a workplace where employees feel valued, supported, and empowered to grow. Our benefits and perks are designed to enhance work-life balance, career development, and overall well-being.
Medical, dental, and vision insurance
401(k) retirement plan with company match
Company-paid life and disability insurance
Employee Assistance Program (EAP)
Work-Life Balance
Remote and hybrid work opportunities
Flexible Fridays program
Half days before holidays
Four weeks of PTO, plus paid holidays
Access to LinkedIn Learning and professional training
Opportunities to attend industry events and conferences
Company Culture & Engagement
Mission-driven work with a focus on innovation and education
Team-building activities and company events
Volunteer opportunities to give back to the community
Many employees build long-term careers with I-CAR, with tenures of 5, 10, or even 30+ years. Join us and be part of a team that makes a difference in the industry.
EEO Statement: I-CAR is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable. Those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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The Principal, Product Management ADAS/EV, is a senior level individual contributor responsible for the conception, development, launch and operational success of assigned ADAS and EV products and programs. This role defines product vision and strategy, ensuring that product initiatives deliver measurable value to customers and the business.
The Principal, Product Management is responsible for managing multiple ADAS/EV product lines and driving creation of business strategies including product planning, continuous improvement and execution throughout product lifecycle, including (but not limited to):
Gathering and prioritizing product and customer requirements
Defining product vision
Working cross functionally to ensure all product initiatives deliver value to our customers
Achieving revenue goals
Defining and tracking product-level metrics
Conducting periodic checks on execution quality and developing product line specific initiatives to address variances in KPIs
This is a strategic role that also requires strong tactical execution, leadership through influence, and deep industry expertise.
Essential Job Functions:
Manages the entire product line life cycle from strategic concept planning through launch and obsolescence procedures
Owns P&L responsibility for assigned product lines and ensures delivery of financial and customer adoption goals
Develops and executes a three-year product roadmap and associated execution plan aligned with company strategy
Establishes product vision, business cases, and value propositions that align with customer needs and market trends
Monitors market and regulatory trends in ADAS, EV and automotive safety to inform portfolio adjustments and innovation priorities
Engages with customers, partners and industry influencers to capture emerging needs and competitive intelligence
Drives Voice of Customer (VOC) feedback programs to guide new product development and continuous improvement
Collaborates cross-functionally with Product Development, Marketing and Sales to ensure successful execution of product plans
Defines clear product positioning, messaging and pricing strategies to support go-to-market execution
Prioritizes initiatives, evaluates resource allocation, and oversees timing for new product launches
Conducts benchmarking and ongoing analysis of competitive offerings and market performance
Ensures all initiatives adhere to I-CAR’s quality standards while fostering continuous improvement
Deep understanding of ADAS and EV systems, vehicle connectivity, sensors, software integration, and relevant safety or compliance standards
Demonstrated ability to lead through influence, navigate ambiguity, and drive alignment across cross-functional teams
Excellent verbal and written communication skills, including ability to present complex concepts to leadership team
Proficiency in Microsoft Office, Salesforce, and product management tools
Ability to identify opportunities to improve processes and lead continuous improvement initiatives
Exceptional organizational skills and attention to detail
Strong time management skills with a proven ability to meet deadlines
Ability to prioritize and degage tasks effectively when appropriate
Education and Experience:
Bachelor’s degree in business, engineering or related field required or commensurate work experience.
Minimum 7 years’ experience in product management, preferably in the automotive, EV, or ADAS industries.
Proven experience defining and launching successful technology products with measurable outcomes
Expertise in Salesforce with ability to create dashboards, complete product setup, and engage in User Acceptance Testing (UAT)
Why Join I-CAR? At I-CAR, we foster a workplace where employees feel valued, supported, and empowered to grow. Our benefits and perks are designed to enhance work-life balance, career development, and overall well-being.
Medical, dental, and vision insurance
401(k) retirement plan with company match
Company-paid life and disability insurance
Employee Assistance Program (EAP)
Work-Life Balance
Remote and hybrid work opportunities
Flexible Fridays program
Half days before holidays
Four weeks of PTO, plus paid holidays
Access to LinkedIn Learning and professional training
Opportunities to attend industry events and conferences
Company Culture & Engagement
Mission-driven work with a focus on innovation and education
Team-building activities and company events
Volunteer opportunities to give back to the community
Many employees build long-term careers with I-CAR, with tenures of 5, 10, or even 30+ years. Join us and be part of a team that makes a difference in the industry.
EEO Statement: I-CAR is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable. Those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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