Sr Program Manager – Social Media Marketing
Wescom Financial, Pasadena, CA, United States
Salary Grade: 160E
Salary Pay Range: $102,896.00 - $154,395.00
Position Summary The Social Media Marketing Senior Programs Manager develops and executes the company’s social media strategy to drive brand awareness, engagement, and growth. This individual contributor role manages social media calendars, creates compelling content, and leverages analytics to optimize performance across platforms. Responsibilities include planning campaigns, fostering community interaction, and ensuring alignment with overall marketing objectives. The role requires expertise in social media trends, content development, and performance measurement to deliver impactful, data‑driven results that strengthen the brand’s digital presence.
Essential Position Functions
Develop and execute social media strategy aligned with overall marketing objectives.
Manage social media calendars, ensuring timely and consistent posting across platforms.
Create and curate compelling content (copy, graphics, video) optimized for each channel and audience.
Monitor and analyze performance metrics, leveraging insights to refine strategies and improve ROI.
Drive community engagement by responding to comments, fostering conversations, and building relationships with followers.
Collaborate with cross‑functional teams (marketing, PR, creative) to ensure cohesive messaging and campaign integration.
Stay current on social media trends, tools, and emerging platforms, applying best practices to keep the brand competitive.
Manage paid social campaigns, including budgeting, targeting, and performance tracking.
Prepare reports and dashboards summarizing KPIs, engagement, and campaign effectiveness for stakeholders.
Ensure brand consistency across all social media communications and maintain adherence to compliance guidelines.
Perform other related duties as assigned.
Education, Experience, Skills, and Abilities
High School Diploma or Equivalent Experience required.
Bachelor’s Degree required.
Three to five years of experience in social media marketing.
Previous financial industry and customer service experience preferred.
Hands‑on experience managing social media platforms and paid social campaigns.
Ability to work with little supervision and make sound decisions in accordance with brand standards and department guidelines.
Computer Skills
Proficient in Microsoft applications (Word, Excel, Outlook).
Proficient in technology applications including the Credit Union’s operating system and specialized software required for performance of position.
Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
Basic HTML/CSS for troubleshooting.
Mathematical Skills Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rates, ratios and percentages.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle or feel; reach with hands and arms, climb or balance, stoop, kneel, crouch, crawl; talk or hear and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment This position may qualify as Remote or Hybrid with a home base at one of Wescom’s offices. The Remote or Hybrid status may be discontinued by Wescom in its sole discretion at any time and for any reason or no reason, with or without notice by Wescom or Employee. The work environment characteristics described here are representative of those an employee encounters while performing functions of this job. The noise level in the work environment is moderately quiet. It is a non‑smoking environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
If you are applying for a Hybrid/Remote position, applicants are required to reside within Wescom service areas defined as the following counties: Los Angeles, Orange, San Bernardino, Riverside, Ventura, Santa Barbara, San Diego, Imperial, Fresno, Kern, Kings, Madera, Merced, Mariposa, Monterey, San Benito, San Joaquin, San Luis Obispo, Santa Cruz, Stanislaus and Tulare.
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Salary Pay Range: $102,896.00 - $154,395.00
Position Summary The Social Media Marketing Senior Programs Manager develops and executes the company’s social media strategy to drive brand awareness, engagement, and growth. This individual contributor role manages social media calendars, creates compelling content, and leverages analytics to optimize performance across platforms. Responsibilities include planning campaigns, fostering community interaction, and ensuring alignment with overall marketing objectives. The role requires expertise in social media trends, content development, and performance measurement to deliver impactful, data‑driven results that strengthen the brand’s digital presence.
Essential Position Functions
Develop and execute social media strategy aligned with overall marketing objectives.
Manage social media calendars, ensuring timely and consistent posting across platforms.
Create and curate compelling content (copy, graphics, video) optimized for each channel and audience.
Monitor and analyze performance metrics, leveraging insights to refine strategies and improve ROI.
Drive community engagement by responding to comments, fostering conversations, and building relationships with followers.
Collaborate with cross‑functional teams (marketing, PR, creative) to ensure cohesive messaging and campaign integration.
Stay current on social media trends, tools, and emerging platforms, applying best practices to keep the brand competitive.
Manage paid social campaigns, including budgeting, targeting, and performance tracking.
Prepare reports and dashboards summarizing KPIs, engagement, and campaign effectiveness for stakeholders.
Ensure brand consistency across all social media communications and maintain adherence to compliance guidelines.
Perform other related duties as assigned.
Education, Experience, Skills, and Abilities
High School Diploma or Equivalent Experience required.
Bachelor’s Degree required.
Three to five years of experience in social media marketing.
Previous financial industry and customer service experience preferred.
Hands‑on experience managing social media platforms and paid social campaigns.
Ability to work with little supervision and make sound decisions in accordance with brand standards and department guidelines.
Computer Skills
Proficient in Microsoft applications (Word, Excel, Outlook).
Proficient in technology applications including the Credit Union’s operating system and specialized software required for performance of position.
Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
Basic HTML/CSS for troubleshooting.
Mathematical Skills Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rates, ratios and percentages.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle or feel; reach with hands and arms, climb or balance, stoop, kneel, crouch, crawl; talk or hear and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment This position may qualify as Remote or Hybrid with a home base at one of Wescom’s offices. The Remote or Hybrid status may be discontinued by Wescom in its sole discretion at any time and for any reason or no reason, with or without notice by Wescom or Employee. The work environment characteristics described here are representative of those an employee encounters while performing functions of this job. The noise level in the work environment is moderately quiet. It is a non‑smoking environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
If you are applying for a Hybrid/Remote position, applicants are required to reside within Wescom service areas defined as the following counties: Los Angeles, Orange, San Bernardino, Riverside, Ventura, Santa Barbara, San Diego, Imperial, Fresno, Kern, Kings, Madera, Merced, Mariposa, Monterey, San Benito, San Joaquin, San Luis Obispo, Santa Cruz, Stanislaus and Tulare.
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