Marketing Strategy Manager
Thomson Reuters, Minneapolis, MN, United States
About the Demand Gen Marketing Team
Thomson Reuters Demand Gen Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products. This Manager role assists with prioritizing the strategic approach, plan, and performance for Thomson Reuters demand generation within the Corporates segment for the United States and Europe, delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales, revenue, and growth in this segment.
We are seeking an experienced, digitally savvy, and data-driven leader for a Manager, Corporates Marketing Strategy to drive robust and integrated marketing strategies across the US market. This is a strategic and cross-functional role that will work closely with the Director of Marketing Strategy, sales leadership as well as across multiple marketing functions. This role requires strong planning abilities, cross-functional leadership skills, data acumen, and requires a self-motivated individual with effective communication skills.
About the Role In this opportunity as the Manager of Corporates Marketing Strategy, you will:
Deeply understand the Corporates segment’s go-to-market strategies, insights, personas, customer segmentation, and competitive intelligence to translate business goals into marketing strategies.
Assist with creation, planning and activation of innovative marketing strategies for the US segment, with strong focus on transforming campaigns that target buying groups, optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build strategies and plans, and align on prioritization.
Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.
Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
Deliver effective marketing strategies to fuel sales funnel and build new pipeline, from marketing qualified lead to closed sale.
Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
Consistently monitor performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.
About You
Must be based in the United States; hybrid role based out MSP preferred
6+ years of experience in digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation
BA/BS required
Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
Strong ABM and industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems
This position will report to TR's Digital Managing Editor in the Marketing function, and will work with content strategists, SEO professionals, digital writers, digital marketers, and other TR Marketing team members. The role is a contract position with limited term.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
The pay rate that the employer in good faith reasonably expects to pay for this position is 45-$50hr USD.
Our opt-in benefits can include medical, dental, vision and retirement benefits.
Applications will be accepted on an ongoing basis.
Tundra Technical Solutions (the operator of this Talent Community) is a global leader of contingent talent services. Our success and our clients’ success are built on a foundation of service excellence. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and; maintain the confidentiality of client proprietary, confidential, or non-public information. In addition, job duties require access to secure and protected client information technology systems and related data security obligations.
#J-18808-Ljbffr
We are seeking an experienced, digitally savvy, and data-driven leader for a Manager, Corporates Marketing Strategy to drive robust and integrated marketing strategies across the US market. This is a strategic and cross-functional role that will work closely with the Director of Marketing Strategy, sales leadership as well as across multiple marketing functions. This role requires strong planning abilities, cross-functional leadership skills, data acumen, and requires a self-motivated individual with effective communication skills.
About the Role In this opportunity as the Manager of Corporates Marketing Strategy, you will:
Deeply understand the Corporates segment’s go-to-market strategies, insights, personas, customer segmentation, and competitive intelligence to translate business goals into marketing strategies.
Assist with creation, planning and activation of innovative marketing strategies for the US segment, with strong focus on transforming campaigns that target buying groups, optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build strategies and plans, and align on prioritization.
Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.
Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
Deliver effective marketing strategies to fuel sales funnel and build new pipeline, from marketing qualified lead to closed sale.
Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
Consistently monitor performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.
About You
Must be based in the United States; hybrid role based out MSP preferred
6+ years of experience in digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation
BA/BS required
Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
Strong ABM and industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems
This position will report to TR's Digital Managing Editor in the Marketing function, and will work with content strategists, SEO professionals, digital writers, digital marketers, and other TR Marketing team members. The role is a contract position with limited term.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
The pay rate that the employer in good faith reasonably expects to pay for this position is 45-$50hr USD.
Our opt-in benefits can include medical, dental, vision and retirement benefits.
Applications will be accepted on an ongoing basis.
Tundra Technical Solutions (the operator of this Talent Community) is a global leader of contingent talent services. Our success and our clients’ success are built on a foundation of service excellence. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and; maintain the confidentiality of client proprietary, confidential, or non-public information. In addition, job duties require access to secure and protected client information technology systems and related data security obligations.
#J-18808-Ljbffr