Platform Architect, SFMC Enablement
dentsu, Denver, CO, United States
Role Summary
As a Platform Architect, you bring deep hands‑on Salesforce Marketing Cloud (SFMC) Engagement expertise and a strong consulting mindset. Reporting to the Technical Manager, you will guide clients on best practices, provide technical leadership within the Engagement platform, and help design, build, and optimize digital messaging programs across email, mobile, and related channels.
Job Description This is a delivery-focused architect role. You will lead solution patterns, platform optimization, and technical execution without owning enterprise-wide architecture. You will act as a trusted technical advisor to clients and internal teams, supporting strategic decisions while remaining hands‑on within the platform.
What You Will Do Technical Solutioning and Platform Support
Design and support scalable SFMC Engagement solutions for assigned clients
Translate business requirements into clear, implementable technical configurations
Conduct platform audits and health checks to identify risks and optimization opportunities
Build and refine automations, journeys, segmentation logic, and campaign workflows
Develop solutions using AMPscript, SSJS, SQL, and GTL
Support REST and SOAP API integrations in partnership with senior technical leaders
Maintain a strong understanding of SFMC data architecture including Data Extensions, Automations, Journey Builder, and Contact Builder
Client Strategy and Consulting
Serve as the primary technical subject matter expert for assigned clients
Provide proactive recommendations and guidance on new capabilities and best practices
Explain technical topics in clear terms for both technical and non-technical audiences
Contribute to client engagement roadmaps aligned to business goals and digital marketing standards
Documentation and Knowledge Sharing
Create and maintain solution documentation such as workflow diagrams and technical specifications
Contribute to internal best practices, reusable assets, and shared delivery standards
Document platform patterns and lessons learned to strengthen internal capabilities
Collaboration and Delivery
Work closely with developers, project managers, strategists, and analytics teams
Troubleshoot platform issues and elevate complex problems when needed
Stay current on SFMC releases and apply updates to client solutions
Ensure reliable, high-quality, on‑time delivery across all technical workstreams
What You Bring Technical Skills
5 or more years of hands‑on Salesforce Marketing Cloud Engagement experience
Proficiency in AMPscript, SSJS, SQL, and familiarity with GTL
Experience with REST and SOAP API integrations
Strong understanding of platform components including Data Extensions, Contact Builder, Audience segmentation, Journey Builder, and Automation Studio
One or more Salesforce certifications preferred such as Marketing Cloud Email Specialist, Administrator, Marketing Cloud Consultant, or Developer
Experience with SFMC Connector or similar integration methods
Background in technical implementation, development, or platform configuration
Consulting And Communication Skills
Experience in a client‑facing or consulting role
Ability to communicate technical concepts clearly
Strong problem‑solving skills and comfort working through ambiguity
Ability to lead requirements gathering and technical discovery sessions
Domain Knowledge
Understanding of digital messaging best practices across email, SMS, and mobile or push channels
Familiarity with CAN‑SPAM, GDPR, and related compliance requirements
The annual salary range for this position is $99,500 - $130,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits
Medical, vision, and dental insurance
Life insurance
Short‑term and long‑term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live …
Location USA - Remote - Colorado
Brand Merkle
Time Type Full time
Contract Type Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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Job Description This is a delivery-focused architect role. You will lead solution patterns, platform optimization, and technical execution without owning enterprise-wide architecture. You will act as a trusted technical advisor to clients and internal teams, supporting strategic decisions while remaining hands‑on within the platform.
What You Will Do Technical Solutioning and Platform Support
Design and support scalable SFMC Engagement solutions for assigned clients
Translate business requirements into clear, implementable technical configurations
Conduct platform audits and health checks to identify risks and optimization opportunities
Build and refine automations, journeys, segmentation logic, and campaign workflows
Develop solutions using AMPscript, SSJS, SQL, and GTL
Support REST and SOAP API integrations in partnership with senior technical leaders
Maintain a strong understanding of SFMC data architecture including Data Extensions, Automations, Journey Builder, and Contact Builder
Client Strategy and Consulting
Serve as the primary technical subject matter expert for assigned clients
Provide proactive recommendations and guidance on new capabilities and best practices
Explain technical topics in clear terms for both technical and non-technical audiences
Contribute to client engagement roadmaps aligned to business goals and digital marketing standards
Documentation and Knowledge Sharing
Create and maintain solution documentation such as workflow diagrams and technical specifications
Contribute to internal best practices, reusable assets, and shared delivery standards
Document platform patterns and lessons learned to strengthen internal capabilities
Collaboration and Delivery
Work closely with developers, project managers, strategists, and analytics teams
Troubleshoot platform issues and elevate complex problems when needed
Stay current on SFMC releases and apply updates to client solutions
Ensure reliable, high-quality, on‑time delivery across all technical workstreams
What You Bring Technical Skills
5 or more years of hands‑on Salesforce Marketing Cloud Engagement experience
Proficiency in AMPscript, SSJS, SQL, and familiarity with GTL
Experience with REST and SOAP API integrations
Strong understanding of platform components including Data Extensions, Contact Builder, Audience segmentation, Journey Builder, and Automation Studio
One or more Salesforce certifications preferred such as Marketing Cloud Email Specialist, Administrator, Marketing Cloud Consultant, or Developer
Experience with SFMC Connector or similar integration methods
Background in technical implementation, development, or platform configuration
Consulting And Communication Skills
Experience in a client‑facing or consulting role
Ability to communicate technical concepts clearly
Strong problem‑solving skills and comfort working through ambiguity
Ability to lead requirements gathering and technical discovery sessions
Domain Knowledge
Understanding of digital messaging best practices across email, SMS, and mobile or push channels
Familiarity with CAN‑SPAM, GDPR, and related compliance requirements
The annual salary range for this position is $99,500 - $130,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits
Medical, vision, and dental insurance
Life insurance
Short‑term and long‑term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live …
Location USA - Remote - Colorado
Brand Merkle
Time Type Full time
Contract Type Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
#J-18808-Ljbffr