SVP, Marketing and Communications (Hybrid in D.C.)
U.S. Green Building Council, Washington, District of Columbia, United States
HOW YOU'LL MAKE AN IMPACT
As the SVP, Marketing and Communications, you will lead the global marketing and communications strategy for USGBC and GBCI, driving brand, demand generation, and market transformation at scale. You will shape how our products, programs, and mission are positioned globally accelerating adoption of green building solutions and advancing organizational growth.
Reporting to the Chief Growth Officer, you will lead a global, cross-functional marketing organization and partner closely with executive leadership and teams responsible for product development, delivery and sales to align marketing strategies with business and mission outcomes.
Key Responsibilities
Lead and execute a comprehensive global marketing and communications strategy aligned to organizational priorities and growth goals
Develop and implement annual marketing plans with campaign-driven approaches in partnership with Product, Growth, and regional teams
Oversee global brand strategy and positioning across organizational and product portfolios to strengthen awareness, differentiation, and market impact
Build and scale a high-performing global marketing and communications team (12+), fostering a collaborative, data-driven, and innovative culture
Establish performance metrics, analytics, and reporting frameworks to evaluate effectiveness and inform future strategy
Drive demand generation, lead acquisition, and multi-channel campaign execution to support revenue and adoption goals
Partner cross-functionally with Product, Technology, Finance, Market Development, and Customer Experience teams to align strategies and execution
Build and lead a strong product marketing function to support product launches, lifecycle marketing and global adoption
Develop and execute global public relations, media, and communications strategies to increase visibility and stakeholder engagement
Serve as a strategic advisor to the CEO and executive leadership on brand, communications, and reputation management, including crisis communications
Cultivate and manage external partnerships with agencies, vendors, media, and influencers to amplify reach and impact
Monitor market trends, competitive landscape, and emerging technologies (including AI) to continuously evolve marketing strategies
Assessment Notice Candidates who advance in the interview process will be required to complete an assessment.
REQUIRED QUALIFICATIONS Experience
15+ years of progressive marketing and communications leadership experience, including global team leadership
Proven success developing and executing integrated marketing strategies that drive growth, brand awareness, and customer engagement
Experience in sustainability, real estate, built environment, or mission-driven organizations preferred
Demonstrated experience leading organizational transformation and building high-performing teams
Education
Bachelor’s degree in marketing, Business Administration, or related field required
MBA or advanced degree preferred
Technology/System(s)
CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
Web analytics and performance tools (e.g., Google Analytics)
Experience leveraging AI tools for marketing optimization preferred
Skills
Strategic leadership and executive presence
Strong analytical and data-driven decision-making capabilities
Expertise in brand strategy, communications, and storytelling
Cross-functional leadership and stakeholder influence
Exceptional communication, presentation, and interpersonal skills
Ability to lead through ambiguity and drive organizational change
Language
English
Additional languages preferred
ABOUT OUR TOTAL REWARDS PACKAGE Salary Final compensation and benefits will be confirmed at the time of offer and may vary based on factors such as internal equity, relevant experience, qualifications, and employment status. Please note that salary negotiations will not extend beyond the top of the internal salary range.
Benefits
Competitive compensation
401(k) with employer matching
Professional development reimbursement
We offer a healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs. USGBC covers 100% of the premiums and an HRA that will assist you and your dependents in reaching the in-network medical deductible. You will only be responsible for the $300 individual / $600 family up front deductible for medical services before the employer funded HRA will process payments for your in-network claims
Generous paid time off (12 paid holidays, 9 paid personal sick days and based on career level either 2 to 4 weeks PTO), including operations closed for a full week between Christmas and New Year’s
6 weeks of paid renewal leave after 7 years of continuous service
LOGISTICS Location: This position is hybrid in Washington, D.C. and will be required to work in the office 2 to 3 times per week.
Work Schedule: Monday–Friday, 9:00 AM to 5:30 PM (ET)
Travel %: 20% global and domestic travel
EEO STATEMENT The U.S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.
ABOUT US U.S. Green Building Council (USGBC) is a mission-driven nonprofit dedicated to accelerating and scaling the transformation of the built environment. Through LEED—the world’s most widely used green building rating system—and initiatives like Greenbuild, the Center for Green Schools and advocacy, USGBC empowers professionals to drive market transformation that advances human and environmental health, climate resilience, and equity.
Green Business Certification Inc. (GBCI) is the world’s leading sustainability and health certification and credentialing body, independently recognizing excellence in performance. GBCI administers project certifications and professional credentials and certificates including LEED, PERFORM, SITES, and TRUE Zero Waste.
We are proud to be globally recognized for our leadership in green building, environmental performance, and sustainable development.
Our Global Impact
Over 120,000 LEED-certified commercial projects worldwide
Millions of square feet of certified healthy, efficient, low-carbon space
Recognition in 180+ countries for innovation in green building and business practices
Why Join Us?
A purpose-driven, inclusive culture
Opportunities to grow your career and take ownership of meaningful work
A chance to make a measurable impact on global sustainability efforts
We’re seeking team members who thrive in collaborative environments, are committed to excellence, and want to build lasting partnerships that drive change in the built environment.
Meet Our Leaders And Learn More About Our Mission:
U.S. Green Building Council Leaders
Green Business Certification Inc Leaders
Culture and Values Statement Working together, each of us advances our mission by respecting all voices, trusting and supporting one another, excelling through collaboration and accountability, and continuously improving ourselves and our organization.
#J-18808-Ljbffr
Reporting to the Chief Growth Officer, you will lead a global, cross-functional marketing organization and partner closely with executive leadership and teams responsible for product development, delivery and sales to align marketing strategies with business and mission outcomes.
Key Responsibilities
Lead and execute a comprehensive global marketing and communications strategy aligned to organizational priorities and growth goals
Develop and implement annual marketing plans with campaign-driven approaches in partnership with Product, Growth, and regional teams
Oversee global brand strategy and positioning across organizational and product portfolios to strengthen awareness, differentiation, and market impact
Build and scale a high-performing global marketing and communications team (12+), fostering a collaborative, data-driven, and innovative culture
Establish performance metrics, analytics, and reporting frameworks to evaluate effectiveness and inform future strategy
Drive demand generation, lead acquisition, and multi-channel campaign execution to support revenue and adoption goals
Partner cross-functionally with Product, Technology, Finance, Market Development, and Customer Experience teams to align strategies and execution
Build and lead a strong product marketing function to support product launches, lifecycle marketing and global adoption
Develop and execute global public relations, media, and communications strategies to increase visibility and stakeholder engagement
Serve as a strategic advisor to the CEO and executive leadership on brand, communications, and reputation management, including crisis communications
Cultivate and manage external partnerships with agencies, vendors, media, and influencers to amplify reach and impact
Monitor market trends, competitive landscape, and emerging technologies (including AI) to continuously evolve marketing strategies
Assessment Notice Candidates who advance in the interview process will be required to complete an assessment.
REQUIRED QUALIFICATIONS Experience
15+ years of progressive marketing and communications leadership experience, including global team leadership
Proven success developing and executing integrated marketing strategies that drive growth, brand awareness, and customer engagement
Experience in sustainability, real estate, built environment, or mission-driven organizations preferred
Demonstrated experience leading organizational transformation and building high-performing teams
Education
Bachelor’s degree in marketing, Business Administration, or related field required
MBA or advanced degree preferred
Technology/System(s)
CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
Web analytics and performance tools (e.g., Google Analytics)
Experience leveraging AI tools for marketing optimization preferred
Skills
Strategic leadership and executive presence
Strong analytical and data-driven decision-making capabilities
Expertise in brand strategy, communications, and storytelling
Cross-functional leadership and stakeholder influence
Exceptional communication, presentation, and interpersonal skills
Ability to lead through ambiguity and drive organizational change
Language
English
Additional languages preferred
ABOUT OUR TOTAL REWARDS PACKAGE Salary Final compensation and benefits will be confirmed at the time of offer and may vary based on factors such as internal equity, relevant experience, qualifications, and employment status. Please note that salary negotiations will not extend beyond the top of the internal salary range.
Benefits
Competitive compensation
401(k) with employer matching
Professional development reimbursement
We offer a healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs. USGBC covers 100% of the premiums and an HRA that will assist you and your dependents in reaching the in-network medical deductible. You will only be responsible for the $300 individual / $600 family up front deductible for medical services before the employer funded HRA will process payments for your in-network claims
Generous paid time off (12 paid holidays, 9 paid personal sick days and based on career level either 2 to 4 weeks PTO), including operations closed for a full week between Christmas and New Year’s
6 weeks of paid renewal leave after 7 years of continuous service
LOGISTICS Location: This position is hybrid in Washington, D.C. and will be required to work in the office 2 to 3 times per week.
Work Schedule: Monday–Friday, 9:00 AM to 5:30 PM (ET)
Travel %: 20% global and domestic travel
EEO STATEMENT The U.S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.
ABOUT US U.S. Green Building Council (USGBC) is a mission-driven nonprofit dedicated to accelerating and scaling the transformation of the built environment. Through LEED—the world’s most widely used green building rating system—and initiatives like Greenbuild, the Center for Green Schools and advocacy, USGBC empowers professionals to drive market transformation that advances human and environmental health, climate resilience, and equity.
Green Business Certification Inc. (GBCI) is the world’s leading sustainability and health certification and credentialing body, independently recognizing excellence in performance. GBCI administers project certifications and professional credentials and certificates including LEED, PERFORM, SITES, and TRUE Zero Waste.
We are proud to be globally recognized for our leadership in green building, environmental performance, and sustainable development.
Our Global Impact
Over 120,000 LEED-certified commercial projects worldwide
Millions of square feet of certified healthy, efficient, low-carbon space
Recognition in 180+ countries for innovation in green building and business practices
Why Join Us?
A purpose-driven, inclusive culture
Opportunities to grow your career and take ownership of meaningful work
A chance to make a measurable impact on global sustainability efforts
We’re seeking team members who thrive in collaborative environments, are committed to excellence, and want to build lasting partnerships that drive change in the built environment.
Meet Our Leaders And Learn More About Our Mission:
U.S. Green Building Council Leaders
Green Business Certification Inc Leaders
Culture and Values Statement Working together, each of us advances our mission by respecting all voices, trusting and supporting one another, excelling through collaboration and accountability, and continuously improving ourselves and our organization.
#J-18808-Ljbffr