Actabl Sales Development Representative
ASG, Denver, CO, United States
About the Role
Actabl is building the next evolution of its go-to-market motion, Account-Based Engagement, where aligned pods of Account Executives, Account Managers, and Customer Success Managers work the full Actabl platform together. The Sales Development Representative is the front edge of that motion. This is an outbound-first role. You will prospect into hospitality operators, run signal-driven plays in coordination with RevOps, and qualify inbound demand, making sure the right opportunities reach the right pod with the context needed to close. You sit inside the Technical Sales function, directly supporting AE and AM pods across all four Actabl products: Hotel Effectiveness, ProfitSword, Alice, and Transcendent. This is not a waiting-for-leads role. The expectation is that you are creating pipeline.
What You'll Do Outbound Prospecting & Pipeline Generation (Primary)
Build and execute outbound sequences targeting hotel operators, ownership groups, and management companies across Actabl's four product lines
Run signal-driven outbound plays in coordination with RevOps and Marketing, including deactivated user tracking, job change monitoring, and Clay workflow execution
Identify re-engagement opportunities from closed-lost and dormant accounts; surface to the appropriate AE or AM pod with a documented rationale
Prospect into ABE whitespace within defined pod territories, prioritizing accounts with multi-product expansion potential
Maintain a disciplined outreach cadence across phone, email, and LinkedIn – volume with intent, not spray-and-pray
Inbound Qualification & Routing
Qualify inbound demo requests routed through the sales intake model and produce a clean handoff summary for the receiving AE or AM
Triage and manage the sales inbox, ensuring no qualified lead goes unrouted or dark
Route opportunities accurately to the correct pod within defined SLA windows
Documentation & Process
Document workflows as you build them
Flag routing gaps, intake failures, and process breakdowns to manager within 24 hours of identification
Maintain accurate CRM records in Salesforce – every prospect interaction logged, every handoff clean
What We're Looking For Required Experience
1-3 years in a customer-facing role: inside sales, SDR, hospitality operations, SaaS support, or similar
Track record of running outbound sequences and owning a pipeline number
Comfortable running qualifying conversations on the phone – a consultative opener, not a script reader
Strong written communication; can produce a clean handoff summary and a process doc without hand-holding
Organized and self-directed under a multi-queue workload, both outbound and inbound
Proficiency with CRM tools (Salesforce and/or HubSpot); baseline literacy required, depth developed on the job
Strongly Preferred
Hospitality industry experience: property operations, front office, F&B management, revenue management, or ops coordinator background all count
Familiarity with sales engagement tools (Gong, Apollo, Outreach, or similar)Experience executing signal-based outbound
Exposure to multi-product SaaS environments or a land-and-expand sales motion
Communication & Presentation Skills
Exceptional ability to present complex technical concepts clearly to both technical and executive audiences
Clear and confident verbal communicator – able to open a cold conversation, run an intro call, and hold the room with a stakeholder present
Proven consultative discovery skills: asking great questions, uncovering hidden needs, and connecting solutions to business outcomes
Confident handling objections and competitive situations
Key Competencies
Outbound Instinct: Builds a prospecting hypothesis, finds the right contact, opens a conversation that earns the next one. Does not confuse activity with progress.
Qualification Discipline: Asks the right questions quickly, identifies fit or no-fit without wasting AE time, and produces handoffs that move deals forward rather than stall them.
Routing Accuracy: Understands the pod structure and ABE model. Gets the right opportunity to the right person with the right context, every time.
Hospitality Fluency: Can hold a credible first conversation with a hotel GM, ops director, or ownership group contact. Knows which Actabl product maps to which operational pain point.
Process Ownership: Follows the intake model, documents gaps, and flags breakdowns early. Leaves every workflow more legible than they found it.
Coachability: Implements feedback in the next interaction. Asks clarifying questions. Receives direction without defensiveness and shows the adjustment.
Additional Information
Compensation:
Base salary of $60k + $20k annual bonus target
Location:
Preferred location for this position is our Denver office. Candidates located outside of the Denver Metro Area will be reviewed and considered if necessary.
Work Environment:
We are a hybrid friendly company with office hubs in Denver, Atlanta, and Tampa. Preferred location for this position is Denver. However, candidates located outside of our office hubs will be reviewed and considered if necessary. No matter where you live and work, you're a part of the Actabl team.
Occasional travel may be required for team meetings, conferences, or training sessions, including both in-state and out-of-state travel.
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What You'll Do Outbound Prospecting & Pipeline Generation (Primary)
Build and execute outbound sequences targeting hotel operators, ownership groups, and management companies across Actabl's four product lines
Run signal-driven outbound plays in coordination with RevOps and Marketing, including deactivated user tracking, job change monitoring, and Clay workflow execution
Identify re-engagement opportunities from closed-lost and dormant accounts; surface to the appropriate AE or AM pod with a documented rationale
Prospect into ABE whitespace within defined pod territories, prioritizing accounts with multi-product expansion potential
Maintain a disciplined outreach cadence across phone, email, and LinkedIn – volume with intent, not spray-and-pray
Inbound Qualification & Routing
Qualify inbound demo requests routed through the sales intake model and produce a clean handoff summary for the receiving AE or AM
Triage and manage the sales inbox, ensuring no qualified lead goes unrouted or dark
Route opportunities accurately to the correct pod within defined SLA windows
Documentation & Process
Document workflows as you build them
Flag routing gaps, intake failures, and process breakdowns to manager within 24 hours of identification
Maintain accurate CRM records in Salesforce – every prospect interaction logged, every handoff clean
What We're Looking For Required Experience
1-3 years in a customer-facing role: inside sales, SDR, hospitality operations, SaaS support, or similar
Track record of running outbound sequences and owning a pipeline number
Comfortable running qualifying conversations on the phone – a consultative opener, not a script reader
Strong written communication; can produce a clean handoff summary and a process doc without hand-holding
Organized and self-directed under a multi-queue workload, both outbound and inbound
Proficiency with CRM tools (Salesforce and/or HubSpot); baseline literacy required, depth developed on the job
Strongly Preferred
Hospitality industry experience: property operations, front office, F&B management, revenue management, or ops coordinator background all count
Familiarity with sales engagement tools (Gong, Apollo, Outreach, or similar)Experience executing signal-based outbound
Exposure to multi-product SaaS environments or a land-and-expand sales motion
Communication & Presentation Skills
Exceptional ability to present complex technical concepts clearly to both technical and executive audiences
Clear and confident verbal communicator – able to open a cold conversation, run an intro call, and hold the room with a stakeholder present
Proven consultative discovery skills: asking great questions, uncovering hidden needs, and connecting solutions to business outcomes
Confident handling objections and competitive situations
Key Competencies
Outbound Instinct: Builds a prospecting hypothesis, finds the right contact, opens a conversation that earns the next one. Does not confuse activity with progress.
Qualification Discipline: Asks the right questions quickly, identifies fit or no-fit without wasting AE time, and produces handoffs that move deals forward rather than stall them.
Routing Accuracy: Understands the pod structure and ABE model. Gets the right opportunity to the right person with the right context, every time.
Hospitality Fluency: Can hold a credible first conversation with a hotel GM, ops director, or ownership group contact. Knows which Actabl product maps to which operational pain point.
Process Ownership: Follows the intake model, documents gaps, and flags breakdowns early. Leaves every workflow more legible than they found it.
Coachability: Implements feedback in the next interaction. Asks clarifying questions. Receives direction without defensiveness and shows the adjustment.
Additional Information
Compensation:
Base salary of $60k + $20k annual bonus target
Location:
Preferred location for this position is our Denver office. Candidates located outside of the Denver Metro Area will be reviewed and considered if necessary.
Work Environment:
We are a hybrid friendly company with office hubs in Denver, Atlanta, and Tampa. Preferred location for this position is Denver. However, candidates located outside of our office hubs will be reviewed and considered if necessary. No matter where you live and work, you're a part of the Actabl team.
Occasional travel may be required for team meetings, conferences, or training sessions, including both in-state and out-of-state travel.
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