Associate Director, US Oncology Marketing, Patient Experience Strategy Lead, Int
Merck, Olympia, WA, United States
Overview
The U.S. Oncology business within our company is a growing and dynamic part of our company. We have an exciting opportunity to join our dynamic marketing team focusing on intismeran autogene, a cutting-edge individualized neoantigen therapy (INT), which represents a transformative approach to cancer treatment, as part of our alliance partnership. We are seeking an
Associate Director, US Oncology Marketing, Patient Experience Strategy Lead
to shape the end-to-end patient experience for intismeran autogene. This role will define the foundational INT Patient Support Program (PSP) and Patient Experience strategy, and lead the go-to-market plans anchored to address key pain points in the treatment journey. The intismeran journey is uniquely complex with multiple patient and operational barriers across the end-to-end journey. Care coordination and logistical support through the INT PSP will be critical to enable a frictionless patient experience at treatment initiation through treatment completion. This role will collaborate with cross functional partners and peers to advance strategic planning, data orchestration, launch readiness, and continuous evolution of PSP strategy, ensuring data-driven insights inform the end-to-end program design and execution. The Associate Director will collaborate across the enterprise to ensure that strategic decisions and investments are guided by actionable insights and a comprehensive understanding of the patient experience. The ideal candidate brings strong strategic thinking, deep understanding of patient support models that deliver across the end-to-end patient journey, and the ability to translate insights into recommendations that improve the patient support program design and effectiveness. This role will also design and optimize the patient experience, developing strategies to address barriers that impact the full patient journey, including completion of the treatment journey. This position will report to the Director, US Oncology Marketing, Patient Strategy and work cross functionally with multiple teams across the organization to support the launch of this innovative treatment. Key Responsibilities
Patient Support Strategy
: Define and shape PSP strategies tailored to the unique needs for individualized therapies, translating insights into actionable solutions for the patient journey.
Strategic Collaboration
: Partner across our company Access Program, Data Strategy, Customer Experience & Innovation teams to ensure PSP design optimizes integration opportunities across teams, and maps data accessibility across platform so that patient and operational barriers are mitigated.
PSP Performance Measurement Framework
: Establish and oversee PSP measurement frameworks and dashboards that enable data driven decision making and continuous patient journey optimization.
Patient Support Program Delivery
: Lead PSP launch planning, process mapping, and cross-functional coordination to ensure seamless go-to-market implementations and continuous improvement post-launch
Patient Experience Optimization
: Develop a comprehensive overview of the end-to-end intismeran treatment experience, and use patient, operational, and market insights to identify barriers and drive continuous improvement to the journey.
Patient Support Innovation
: Identify emerging analytical capabilities to enhance PSP and future-state design for intismeran
Treatment Completion Strategy
: Define support strategies that help patients successfully progress through key milestones in the intismeran treatment journey, including coordination at critical handoffs, mitigation of logistical barriers, and support for timely treatment initiation and completion.
Oversee Budget
: Manage budget and spend across agencies, and campaign development and execution while managing key AOR and vendor relationships
Insights Orchestration
: Synthesize and translate complex data sets to identify drivers and opportunities to optimize the patient journey by uncovering patient barriers and generating actionable recommendations for improvement.
Education
Bachelor's degree or equivalent (BA/BS)
MBA or equivalent preferred
Required Experience and Skills
5+ years in pharma or healthcare, including experience with patient support, patient relationship marketing or adherence
Patient Support Program and/or Hub experience is required
Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
A growth mindset, strong collaboration, and business agility
Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
Demonstrated ability to leverage data analytics and insights to make business decisions, and ability to build and monitor KPI reporting for performance and adherence metrics
Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
Ability to plan, prioritize, execute, anticipate challenges
Preferred Skills
Experience in the commercialization of complex therapies, including cell/gene therapy or radioligand therapy products
Agency and vendor management
Awareness and understanding of US commercial and regulatory requirements
Marketing experience, ideally with a focus on patient engagement, CRM, and adherence strategy
Position location: Upper Gwynedd, PA OR USA-Remote Required Skills:
Accountability, Adaptability, Data Insights, Gene Therapy, Innovation, Market Access, Market Research, Oncology Marketing, Problem Solving, Strategic Collaborations, Strategic Planning, Strategic Thinking, Strategy Development, Teamwork Preferred Skills:
Current Employees apply with Merck Careers site; see company posting for details. Application and Compliance
US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. If you need an accommodation during the application or hiring process, please contact us. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. U.S. Hybrid Work Model : Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work model with three on-site days per week; some roles may be remote or on-site depending on business needs. Salary and Benefits : The salary range for this role is $156,900.00 - $247,000.00. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits, including medical, dental, vision, retirement (401(k)), paid holidays, vacation, and sick days. You can apply for this role through the Merck careers site. The application deadline is indicated on the posting. Travel Requirements:
10% Visit and legal notices:
This posting contains standard legal notices and information about employment rights and privacy as applicable in the United States.
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The U.S. Oncology business within our company is a growing and dynamic part of our company. We have an exciting opportunity to join our dynamic marketing team focusing on intismeran autogene, a cutting-edge individualized neoantigen therapy (INT), which represents a transformative approach to cancer treatment, as part of our alliance partnership. We are seeking an
Associate Director, US Oncology Marketing, Patient Experience Strategy Lead
to shape the end-to-end patient experience for intismeran autogene. This role will define the foundational INT Patient Support Program (PSP) and Patient Experience strategy, and lead the go-to-market plans anchored to address key pain points in the treatment journey. The intismeran journey is uniquely complex with multiple patient and operational barriers across the end-to-end journey. Care coordination and logistical support through the INT PSP will be critical to enable a frictionless patient experience at treatment initiation through treatment completion. This role will collaborate with cross functional partners and peers to advance strategic planning, data orchestration, launch readiness, and continuous evolution of PSP strategy, ensuring data-driven insights inform the end-to-end program design and execution. The Associate Director will collaborate across the enterprise to ensure that strategic decisions and investments are guided by actionable insights and a comprehensive understanding of the patient experience. The ideal candidate brings strong strategic thinking, deep understanding of patient support models that deliver across the end-to-end patient journey, and the ability to translate insights into recommendations that improve the patient support program design and effectiveness. This role will also design and optimize the patient experience, developing strategies to address barriers that impact the full patient journey, including completion of the treatment journey. This position will report to the Director, US Oncology Marketing, Patient Strategy and work cross functionally with multiple teams across the organization to support the launch of this innovative treatment. Key Responsibilities
Patient Support Strategy
: Define and shape PSP strategies tailored to the unique needs for individualized therapies, translating insights into actionable solutions for the patient journey.
Strategic Collaboration
: Partner across our company Access Program, Data Strategy, Customer Experience & Innovation teams to ensure PSP design optimizes integration opportunities across teams, and maps data accessibility across platform so that patient and operational barriers are mitigated.
PSP Performance Measurement Framework
: Establish and oversee PSP measurement frameworks and dashboards that enable data driven decision making and continuous patient journey optimization.
Patient Support Program Delivery
: Lead PSP launch planning, process mapping, and cross-functional coordination to ensure seamless go-to-market implementations and continuous improvement post-launch
Patient Experience Optimization
: Develop a comprehensive overview of the end-to-end intismeran treatment experience, and use patient, operational, and market insights to identify barriers and drive continuous improvement to the journey.
Patient Support Innovation
: Identify emerging analytical capabilities to enhance PSP and future-state design for intismeran
Treatment Completion Strategy
: Define support strategies that help patients successfully progress through key milestones in the intismeran treatment journey, including coordination at critical handoffs, mitigation of logistical barriers, and support for timely treatment initiation and completion.
Oversee Budget
: Manage budget and spend across agencies, and campaign development and execution while managing key AOR and vendor relationships
Insights Orchestration
: Synthesize and translate complex data sets to identify drivers and opportunities to optimize the patient journey by uncovering patient barriers and generating actionable recommendations for improvement.
Education
Bachelor's degree or equivalent (BA/BS)
MBA or equivalent preferred
Required Experience and Skills
5+ years in pharma or healthcare, including experience with patient support, patient relationship marketing or adherence
Patient Support Program and/or Hub experience is required
Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
A growth mindset, strong collaboration, and business agility
Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
Demonstrated ability to leverage data analytics and insights to make business decisions, and ability to build and monitor KPI reporting for performance and adherence metrics
Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
Ability to plan, prioritize, execute, anticipate challenges
Preferred Skills
Experience in the commercialization of complex therapies, including cell/gene therapy or radioligand therapy products
Agency and vendor management
Awareness and understanding of US commercial and regulatory requirements
Marketing experience, ideally with a focus on patient engagement, CRM, and adherence strategy
Position location: Upper Gwynedd, PA OR USA-Remote Required Skills:
Accountability, Adaptability, Data Insights, Gene Therapy, Innovation, Market Access, Market Research, Oncology Marketing, Problem Solving, Strategic Collaborations, Strategic Planning, Strategic Thinking, Strategy Development, Teamwork Preferred Skills:
Current Employees apply with Merck Careers site; see company posting for details. Application and Compliance
US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. If you need an accommodation during the application or hiring process, please contact us. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. U.S. Hybrid Work Model : Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work model with three on-site days per week; some roles may be remote or on-site depending on business needs. Salary and Benefits : The salary range for this role is $156,900.00 - $247,000.00. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits, including medical, dental, vision, retirement (401(k)), paid holidays, vacation, and sick days. You can apply for this role through the Merck careers site. The application deadline is indicated on the posting. Travel Requirements:
10% Visit and legal notices:
This posting contains standard legal notices and information about employment rights and privacy as applicable in the United States.
#J-18808-Ljbffr