Director, SEO & Content Marketing Services
RYNO Strategic Solutions, LLC, Washington, District of Columbia, United States
Who We Are
RYNO Strategic Solutions is an innovative, full‑service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top‑notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost‑effective desktop and mobile strategies.
Our Mission We Exist to Grow Your Business ... PERIOD.
Our Values
We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
OBJECTIVITY drives our decision‑making because data‑backed solutions plus industry expertise wins every time.
Summary Of Position The Director of SEO & Content Marketing leads the strategy, execution, and evolution of all SEO and Content Marketing for the home services vertical, with a focus on measurable growth in organic traffic, leads, and revenue for our clients. This role owns the SEO and content playbook, defines the future of search in an AI‑driven landscape, and builds scalable systems, teams, and workflows that deliver consistent, high‑quality performance.
You will oversee a team of SEO & Content professionals, fostering accountability, clarity and continuous improvement while developing future leaders. In close collaboration with other departments, you will align cross‑channel strategies, support complex client conversations, and help scope opportunities that grow SEO revenue and position the agency as a cutting‑edge leader in home services marketing.
Position Responsibilities Strategic Leadership & Vision
Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO)
Define the future direction of SEO, adapting to AI, zero‑click search, and evolving SERPs
Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI
Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression
Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance
Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies
Team Leadership & Development
Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders
Build a high‑performing culture rooted in accountability, clarity, ownership and continuous improvement
Establish clear performance expectations, KPIs, and career development pathways
Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices
Participate in recruiting, hiring, and onboarding for the department, helping identify talent that supports long‑term team growth
Operational Excellence & Resource Management
Own forecasting, resourcing, utilization, and margin performance across SEO and Content Marketing services
Define and implement capacity planning model to ensure appropriate staffing across client accounts and internal initiatives
Oversee the procurement and implementation of SEO tools and technology, identifying opportunities for AI and automation, workflow improvements, and performance tracking
Build scalable systems and workflows to support consistent, high‑quality service delivery to our clients
Assign new client accounts to SEO team members based on expertise, workload, and client needs, while managing account transitions and onboarding processes
Cross‑Functional Collaboration
Partner with the Solutions team to ensure accurate tracking, reporting, and attribution across all service lines and campaigns
Collaborate with Paid Media, Web, Client Success, and other departments to streamline cross‑functional processes, align marketing strategies, and improve execution
Ensure SEO insights inform website development, redesigns, and broader marketing initiatives
Provide input on integrating AI and automation across departments
Client & Revenue Support
Translate SEO performance into clear business outcomes for external stakeholders
Lead high‑stakes client conversations with confidence, pushing back when necessary
Serve as the strategic advisor and escalation point for enterprise level accounts alongside Client Success Directors, as needed
Support the Sales team in scoping SEO opportunities, helping define strategy, resource requirements, and realistic performance expectations
Requirements
7+ years of SEO experience in a marketing agency setting
5+ years of people management experience, leading, mentoring, and developing SEO or digital marketing teams
Expert knowledge across SEO disciplines, including technical SEO, on‑page optimization, local SEO, and off‑page/link‑building strategies
Proven ability to develop and execute SEO strategies that drive traffic, rankings, and revenue growth for client businesses
Demonstrated thought leadership in the SEO industry, with the ability to contribute strategic insights, educate clients, and represent the agency's expertise
Track record of leading experimentation and performance testing to improve SEO, content, email, and social marketing
Experience leveraging AI to improve efficiency, scale delivery, or enhance margins
Strong perspective on AI’s impact on search, including how evolving search experiences, SERP features, and generative AI will influence SEO strategy and content initiatives
Experience building scalable systems and processes from the ground up
Strong executive presence with the ability to make thoughtful decisions in a fast‑paced agency environment
Ability to define strategic vision, align teams around goals, and build strong engagement and accountability
Experience with call‑driven service industries preferred
Experience marketing for home service companies (e.g., HVAC, plumbing, electrical, or similar verticals) strongly preferred
Compensation The total compensation for this salaried exempt opportunity includes a base salary that is subject to multiple factors, including role, level, experience, and location. This role is eligible for a quarterly performance‑based bonus. Bonus eligibility is based on performance metrics and company results. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.
Benefits We’ve got you covered!
Remote‑first culture with flexible work options
Performance based bonuses to reward excellence
Medical, Dental, Vision, and Life Insurance
401(k) matching to help you plan for your future
6 weeks of paid parental leave for new parents
$2,000 annual tuition reimbursement for continued education
Wellness stipend to support your health and fitness
Monthly data stipend to support your remote work environment
Paid vacation and sick time off for work‑life balance
11 paid holidays to enjoy throughout the year
Paid days for a Cause to give back to your community
Paid birthday holiday to celebrate your special day
Comprehensive Employee Assistance Program for personal support
Leadership and career advancement opportunities
Anniversary rewards to celebrate milestones
Inclusion, Diversity, Equity & Access (IDEA) Committee
Awesome team merch!
About RYNO Strategic Solutions RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data‑driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.
Legal This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
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Our Mission We Exist to Grow Your Business ... PERIOD.
Our Values
We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
OBJECTIVITY drives our decision‑making because data‑backed solutions plus industry expertise wins every time.
Summary Of Position The Director of SEO & Content Marketing leads the strategy, execution, and evolution of all SEO and Content Marketing for the home services vertical, with a focus on measurable growth in organic traffic, leads, and revenue for our clients. This role owns the SEO and content playbook, defines the future of search in an AI‑driven landscape, and builds scalable systems, teams, and workflows that deliver consistent, high‑quality performance.
You will oversee a team of SEO & Content professionals, fostering accountability, clarity and continuous improvement while developing future leaders. In close collaboration with other departments, you will align cross‑channel strategies, support complex client conversations, and help scope opportunities that grow SEO revenue and position the agency as a cutting‑edge leader in home services marketing.
Position Responsibilities Strategic Leadership & Vision
Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO)
Define the future direction of SEO, adapting to AI, zero‑click search, and evolving SERPs
Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI
Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression
Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance
Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies
Team Leadership & Development
Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders
Build a high‑performing culture rooted in accountability, clarity, ownership and continuous improvement
Establish clear performance expectations, KPIs, and career development pathways
Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices
Participate in recruiting, hiring, and onboarding for the department, helping identify talent that supports long‑term team growth
Operational Excellence & Resource Management
Own forecasting, resourcing, utilization, and margin performance across SEO and Content Marketing services
Define and implement capacity planning model to ensure appropriate staffing across client accounts and internal initiatives
Oversee the procurement and implementation of SEO tools and technology, identifying opportunities for AI and automation, workflow improvements, and performance tracking
Build scalable systems and workflows to support consistent, high‑quality service delivery to our clients
Assign new client accounts to SEO team members based on expertise, workload, and client needs, while managing account transitions and onboarding processes
Cross‑Functional Collaboration
Partner with the Solutions team to ensure accurate tracking, reporting, and attribution across all service lines and campaigns
Collaborate with Paid Media, Web, Client Success, and other departments to streamline cross‑functional processes, align marketing strategies, and improve execution
Ensure SEO insights inform website development, redesigns, and broader marketing initiatives
Provide input on integrating AI and automation across departments
Client & Revenue Support
Translate SEO performance into clear business outcomes for external stakeholders
Lead high‑stakes client conversations with confidence, pushing back when necessary
Serve as the strategic advisor and escalation point for enterprise level accounts alongside Client Success Directors, as needed
Support the Sales team in scoping SEO opportunities, helping define strategy, resource requirements, and realistic performance expectations
Requirements
7+ years of SEO experience in a marketing agency setting
5+ years of people management experience, leading, mentoring, and developing SEO or digital marketing teams
Expert knowledge across SEO disciplines, including technical SEO, on‑page optimization, local SEO, and off‑page/link‑building strategies
Proven ability to develop and execute SEO strategies that drive traffic, rankings, and revenue growth for client businesses
Demonstrated thought leadership in the SEO industry, with the ability to contribute strategic insights, educate clients, and represent the agency's expertise
Track record of leading experimentation and performance testing to improve SEO, content, email, and social marketing
Experience leveraging AI to improve efficiency, scale delivery, or enhance margins
Strong perspective on AI’s impact on search, including how evolving search experiences, SERP features, and generative AI will influence SEO strategy and content initiatives
Experience building scalable systems and processes from the ground up
Strong executive presence with the ability to make thoughtful decisions in a fast‑paced agency environment
Ability to define strategic vision, align teams around goals, and build strong engagement and accountability
Experience with call‑driven service industries preferred
Experience marketing for home service companies (e.g., HVAC, plumbing, electrical, or similar verticals) strongly preferred
Compensation The total compensation for this salaried exempt opportunity includes a base salary that is subject to multiple factors, including role, level, experience, and location. This role is eligible for a quarterly performance‑based bonus. Bonus eligibility is based on performance metrics and company results. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.
Benefits We’ve got you covered!
Remote‑first culture with flexible work options
Performance based bonuses to reward excellence
Medical, Dental, Vision, and Life Insurance
401(k) matching to help you plan for your future
6 weeks of paid parental leave for new parents
$2,000 annual tuition reimbursement for continued education
Wellness stipend to support your health and fitness
Monthly data stipend to support your remote work environment
Paid vacation and sick time off for work‑life balance
11 paid holidays to enjoy throughout the year
Paid days for a Cause to give back to your community
Paid birthday holiday to celebrate your special day
Comprehensive Employee Assistance Program for personal support
Leadership and career advancement opportunities
Anniversary rewards to celebrate milestones
Inclusion, Diversity, Equity & Access (IDEA) Committee
Awesome team merch!
About RYNO Strategic Solutions RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data‑driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.
Legal This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
#J-18808-Ljbffr