Senior SEO Strategist
RYNO Strategic Solutions, LLC, Washington, District of Columbia, United States
Who We Are
RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.
Our Mission We Exist to Grow Your Business...PERIOD.
Our Values
We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.
Summary Of Position As a Senior SEO Strategist, you will lead strategy and execution for high-value and complex SEO accounts. You will be responsible for driving measurable organic growth, improving lead generation performance, and ensuring SEO strategies align with client business objectives. This role requires advanced technical knowledge, strategic thinking, cross-functional collaboration, and the ability to manage multi-location and enterprise level home services clients. Senior SEO Strategists are expected to operate autonomously, provide strategic leadership, mentor team members, and proactively identify opportunities and risks before they impact performance.
Position Responsibilities
Own strategy and execution on larger, more complex SEO accounts with the goal of increasing key performance indicators including search visibility, organic traffic, qualified leads, on-site engagement, and conversion rate
Develop and lead monthly strategic plans for assigned accounts, coordinating execution between Client Success, Content, Web Development, Paid Media, and other internal teams
Serve as the strategic lead on high-MRR and multi-location accounts, ensuring proper site structure, service page optimization, and local SEO alignment
Communicate progress, performance insights, and technical recommendations to the Client Success team in a clear and proactive manner
Identify and resolve advanced technical SEO issues including crawl errors, Core Web Vitals, indexing challenges, redirect strategies, migrations, schema implementations, and site architecture improvements
Monitor search industry trends, including algorithm updates, AI-driven search changes, and evolving local SEO signals, and adapt strategies accordingly
Build and optimize local SEO strategies including Google Business Profile alignment, citation management, service-area structure, and entity consistency
Develop high-intent keyword strategies focused on revenue-driving services (install, replacement, emergency services, etc.)
Mentor fellow members of the organic team, helping elevate technical skillsets, strategic thinking, and problem-solving capabilities
Provide consultation on best practices across technical SEO, content strategy, internal linking, local SEO, mobile SEO, AI search visibility, and site migrations
Utilize tools such as Google Analytics (GA4), Google Search Console, Screaming Frog, Google Trends, Nozzle, BrightLocal, SEMRush, and additional SEO platforms to drive informed decision-making
Proactively identify scope risks and workload concerns to protect performance
Other duties as assigned by management
Requirements
3 - 6 years of hands‑on experience in SEO strategy and execution
Demonstrated experience managing complex, multi-location, or enterprise-level SEO campaigns
Strong technical SEO background including site audits, migrations, schema, and performance optimization
Proven ability to develop and execute strategies that drive measurable lead generation growth
Exemplary organization and time management skills with the ability to manage multiple high-priority accounts simultaneously
Attention to detail with respect to technical accuracy, content quality, and data analysis
Strong work ethic with a proactive, solution-oriented mindset
Ability to analyze performance data and translate insights into actionable strategy
Strong work ethic and a "do whatever it takes to get the job done" attitude
Experience in the home services industry (HVAC, plumbing, roofing, electrical, etc.) is a plus
The total compensation for this salaried non-exempt opportunity includes a base salary range of $68,000 to $75,000, the potential for bonuses, plus benefits. This is our target compensation range and is subject to multiple factors, including role, level, experience, and location. This role is eligible for a quarterly performance-based bonus. Bonus eligibility is based on performance metrics and company results. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.
Benefits We’ve got you covered!
Remote-first culture with flexible work options
Performance based bonuses to reward excellence
Medical, Dental, Vision, and Life Insurance
401(k) matching to help you plan for your future
6 weeks of paid parental leave for new parents
$2,000 annual tuition reimbursement for continued education
Annual wellness stipend to support your health and fitness
Monthly data stipend to support your remote work environment
Paid vacation and sick time off for work-life balance
11 paid holidays to enjoy throughout the year
Paid days for a Cause to give back to your community
Paid birthday holiday to celebrate your special day
Comprehensive Employee Assistance Program for personal support
Leadership and career advancement opportunities
Anniversary rewards to celebrate milestones
Inclusion, Diversity, Equity & Access (IDEA) Committee
Awesome team merch!
About RYNO Strategic Solutions RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data‑driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.
This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
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Our Mission We Exist to Grow Your Business...PERIOD.
Our Values
We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.
Summary Of Position As a Senior SEO Strategist, you will lead strategy and execution for high-value and complex SEO accounts. You will be responsible for driving measurable organic growth, improving lead generation performance, and ensuring SEO strategies align with client business objectives. This role requires advanced technical knowledge, strategic thinking, cross-functional collaboration, and the ability to manage multi-location and enterprise level home services clients. Senior SEO Strategists are expected to operate autonomously, provide strategic leadership, mentor team members, and proactively identify opportunities and risks before they impact performance.
Position Responsibilities
Own strategy and execution on larger, more complex SEO accounts with the goal of increasing key performance indicators including search visibility, organic traffic, qualified leads, on-site engagement, and conversion rate
Develop and lead monthly strategic plans for assigned accounts, coordinating execution between Client Success, Content, Web Development, Paid Media, and other internal teams
Serve as the strategic lead on high-MRR and multi-location accounts, ensuring proper site structure, service page optimization, and local SEO alignment
Communicate progress, performance insights, and technical recommendations to the Client Success team in a clear and proactive manner
Identify and resolve advanced technical SEO issues including crawl errors, Core Web Vitals, indexing challenges, redirect strategies, migrations, schema implementations, and site architecture improvements
Monitor search industry trends, including algorithm updates, AI-driven search changes, and evolving local SEO signals, and adapt strategies accordingly
Build and optimize local SEO strategies including Google Business Profile alignment, citation management, service-area structure, and entity consistency
Develop high-intent keyword strategies focused on revenue-driving services (install, replacement, emergency services, etc.)
Mentor fellow members of the organic team, helping elevate technical skillsets, strategic thinking, and problem-solving capabilities
Provide consultation on best practices across technical SEO, content strategy, internal linking, local SEO, mobile SEO, AI search visibility, and site migrations
Utilize tools such as Google Analytics (GA4), Google Search Console, Screaming Frog, Google Trends, Nozzle, BrightLocal, SEMRush, and additional SEO platforms to drive informed decision-making
Proactively identify scope risks and workload concerns to protect performance
Other duties as assigned by management
Requirements
3 - 6 years of hands‑on experience in SEO strategy and execution
Demonstrated experience managing complex, multi-location, or enterprise-level SEO campaigns
Strong technical SEO background including site audits, migrations, schema, and performance optimization
Proven ability to develop and execute strategies that drive measurable lead generation growth
Exemplary organization and time management skills with the ability to manage multiple high-priority accounts simultaneously
Attention to detail with respect to technical accuracy, content quality, and data analysis
Strong work ethic with a proactive, solution-oriented mindset
Ability to analyze performance data and translate insights into actionable strategy
Strong work ethic and a "do whatever it takes to get the job done" attitude
Experience in the home services industry (HVAC, plumbing, roofing, electrical, etc.) is a plus
The total compensation for this salaried non-exempt opportunity includes a base salary range of $68,000 to $75,000, the potential for bonuses, plus benefits. This is our target compensation range and is subject to multiple factors, including role, level, experience, and location. This role is eligible for a quarterly performance-based bonus. Bonus eligibility is based on performance metrics and company results. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.
Benefits We’ve got you covered!
Remote-first culture with flexible work options
Performance based bonuses to reward excellence
Medical, Dental, Vision, and Life Insurance
401(k) matching to help you plan for your future
6 weeks of paid parental leave for new parents
$2,000 annual tuition reimbursement for continued education
Annual wellness stipend to support your health and fitness
Monthly data stipend to support your remote work environment
Paid vacation and sick time off for work-life balance
11 paid holidays to enjoy throughout the year
Paid days for a Cause to give back to your community
Paid birthday holiday to celebrate your special day
Comprehensive Employee Assistance Program for personal support
Leadership and career advancement opportunities
Anniversary rewards to celebrate milestones
Inclusion, Diversity, Equity & Access (IDEA) Committee
Awesome team merch!
About RYNO Strategic Solutions RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data‑driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.
This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
#J-18808-Ljbffr