Senior Growth Marketing Manager
TRM Labs, Washington, District of Columbia, United States
Build a Safer World.
TRM Labs provides blockchain analytics and AI solutions to help law enforcement, national security agencies, financial institutions, and cryptocurrency businesses detect, investigate, and disrupt crypto‑related fraud and financial crime. Our blockchain intelligence and AI platforms trace the source and destination of funds, identify illicit activity, build cases, and construct an operating picture of threats. Leading agencies and businesses worldwide rely on TRM to enable a safer, more secure world for all.
Impact You Will Have
Full‑Funnel Campaign Ownership – Lead the end‑to‑end strategy, execution, and optimization of global demand generation campaigns. Develop compelling programs that convert across multiple funnel stages — from engagement to closed‑won.
Pipeline Generation at Scale – Drive $10M+ in qualified pipeline sourced through campaign activities, with a focus on high‑intent conversion and accelerated deal velocity.
Sales + Marketing Alignment – Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries. Co‑design plays that fuel pipeline growth and improve win rates.
Segment Specific Campaigns – Build repeatable and scalable campaign motions tailored to enterprise, mid‑market, and regional needs. Own campaign success across multiple personas and compliance‑focused buyer journeys.
Global Campaign Execution – Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance — ensuring global programs drive local impact.
Attribution + ROI Insights – Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance. Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks.
What We’re Looking For
6–10 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth.
Proven ability to drive revenue‑impacting campaigns in partnership with Sales, Product Marketing, and RevOps.
Experience marketing to technical or compliance‑oriented buyers, ideally in highly regulated industries.
Familiarity with global campaign execution and pipeline development across diverse customer segments and regions.
Hands‑on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure.
Strong project management and executional rigor, with a bias for impact, iteration, and scale.
Ability to build influence across GTM teams through data‑backed storytelling and visible campaign success.
Comfortable working in fast‑paced, high‑growth environments with evolving goals and priorities.
About The Team
A 16‑person global marketing team across Demand Gen, Regional Marketing, Product Marketing, and Brand that includes high‑performing senior ICs and emerging leaders.
Strong async culture with collaborative rituals — including weekly sprint planning, shared dashboards, retrospectives, and performance reviews.
Culture strengths: analytical curiosity, clear communication, self‑accountability, and high agency.
Core collaboration hours: 8 am–12 pm PST.
No on‑call or weekend requirements.
Campaigns, insights, and ops work are tracked against shared sprints and team KPIs.
Learn About TRM Speed In This Position
Launch and optimize high‑impact campaigns in weeks, not quarters, rapidly translating market signals and sales input into scalable demand plays that drive pipeline.
Iterate relentlessly based on performance data, quickly pivoting campaign strategy to double down on what’s working and cut what’s not — no vanity metrics, just revenue outcomes.
Collaborate with Sales and RevOps in real time, removing blockers and co‑creating fast, measurable experiments that move deals through the funnel faster.
Life at TRM We are building a safer world. That promise shows up in how we work every day. TRM runs fast—really fast. We’re a high‑velocity, high‑ownership team that expects clarity, follow‑through, and impact. People who thrive here are energized by hard problems, experimentation, and direct feedback. If something takes months elsewhere, it often ships here in days. That pace isn’t for everyone. If you are optimizing primarily for consistent work‑life balance, use the interview process to pressure‑test fit. We want teammates who thrive here, not just survive here.
AI Fluency at TRM
Accelerate repeatable workflows.
Structure and solve problems.
Improve output quality.
Increase speed and leverage.
You will be evaluated on applied AI fluency during the interview process.
Leadership Principles
Impact‑Oriented Trailblazer: We put customers first and move with speed, focus, and adaptability. We treat every plan like an experiment – test, ship, measure, and iterate quickly.
Master Craftsperson: We care deeply about our craft. We balance speed with high standards, own outcomes end‑to‑end, and invest in getting better every day.
Inspiring Colleague: We add clarity and energy, not noise. We bring humility, candor, and a one‑team mindset—giving and receiving feedback to make the team stronger.
Join Our Mission At TRM we care deeply about our craft. We are looking for individuals who want their work to matter, who experiment with speed and rigor, and who take pride in building a safer world for billions of people. If you’re excited by TRM’s mission but don’t check every box, we encourage you to apply — we hire for slope, judgment, and the will to learn fast.
#J-18808-Ljbffr
Impact You Will Have
Full‑Funnel Campaign Ownership – Lead the end‑to‑end strategy, execution, and optimization of global demand generation campaigns. Develop compelling programs that convert across multiple funnel stages — from engagement to closed‑won.
Pipeline Generation at Scale – Drive $10M+ in qualified pipeline sourced through campaign activities, with a focus on high‑intent conversion and accelerated deal velocity.
Sales + Marketing Alignment – Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries. Co‑design plays that fuel pipeline growth and improve win rates.
Segment Specific Campaigns – Build repeatable and scalable campaign motions tailored to enterprise, mid‑market, and regional needs. Own campaign success across multiple personas and compliance‑focused buyer journeys.
Global Campaign Execution – Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance — ensuring global programs drive local impact.
Attribution + ROI Insights – Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance. Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks.
What We’re Looking For
6–10 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth.
Proven ability to drive revenue‑impacting campaigns in partnership with Sales, Product Marketing, and RevOps.
Experience marketing to technical or compliance‑oriented buyers, ideally in highly regulated industries.
Familiarity with global campaign execution and pipeline development across diverse customer segments and regions.
Hands‑on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure.
Strong project management and executional rigor, with a bias for impact, iteration, and scale.
Ability to build influence across GTM teams through data‑backed storytelling and visible campaign success.
Comfortable working in fast‑paced, high‑growth environments with evolving goals and priorities.
About The Team
A 16‑person global marketing team across Demand Gen, Regional Marketing, Product Marketing, and Brand that includes high‑performing senior ICs and emerging leaders.
Strong async culture with collaborative rituals — including weekly sprint planning, shared dashboards, retrospectives, and performance reviews.
Culture strengths: analytical curiosity, clear communication, self‑accountability, and high agency.
Core collaboration hours: 8 am–12 pm PST.
No on‑call or weekend requirements.
Campaigns, insights, and ops work are tracked against shared sprints and team KPIs.
Learn About TRM Speed In This Position
Launch and optimize high‑impact campaigns in weeks, not quarters, rapidly translating market signals and sales input into scalable demand plays that drive pipeline.
Iterate relentlessly based on performance data, quickly pivoting campaign strategy to double down on what’s working and cut what’s not — no vanity metrics, just revenue outcomes.
Collaborate with Sales and RevOps in real time, removing blockers and co‑creating fast, measurable experiments that move deals through the funnel faster.
Life at TRM We are building a safer world. That promise shows up in how we work every day. TRM runs fast—really fast. We’re a high‑velocity, high‑ownership team that expects clarity, follow‑through, and impact. People who thrive here are energized by hard problems, experimentation, and direct feedback. If something takes months elsewhere, it often ships here in days. That pace isn’t for everyone. If you are optimizing primarily for consistent work‑life balance, use the interview process to pressure‑test fit. We want teammates who thrive here, not just survive here.
AI Fluency at TRM
Accelerate repeatable workflows.
Structure and solve problems.
Improve output quality.
Increase speed and leverage.
You will be evaluated on applied AI fluency during the interview process.
Leadership Principles
Impact‑Oriented Trailblazer: We put customers first and move with speed, focus, and adaptability. We treat every plan like an experiment – test, ship, measure, and iterate quickly.
Master Craftsperson: We care deeply about our craft. We balance speed with high standards, own outcomes end‑to‑end, and invest in getting better every day.
Inspiring Colleague: We add clarity and energy, not noise. We bring humility, candor, and a one‑team mindset—giving and receiving feedback to make the team stronger.
Join Our Mission At TRM we care deeply about our craft. We are looking for individuals who want their work to matter, who experiment with speed and rigor, and who take pride in building a safer world for billions of people. If you’re excited by TRM’s mission but don’t check every box, we encourage you to apply — we hire for slope, judgment, and the will to learn fast.
#J-18808-Ljbffr