Director Solution Marketing: The Loops
IFS, Palo Alto, CA, United States
IFS is a billion‑dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of award‑winning enterprise software solutions, enabling customers to excel when it truly matters—at the Moment of Service™. Our commitment to internal AI adoption keeps us at the forefront of technological advancements so that colleagues can unlock creativity and productivity, and our solutions remain cutting‑edge.
We are flexible, innovative and focused on impacting society globally. We celebrate diversity and are committed to building an inclusive workforce that reflects the many cultures, backgrounds and viewpoints of our customers, partners and communities. By joining our team, you will become part of a global, diverse environment and a winning team dedicated to sustainability and positive impact.
Job Description At IFS, you will work in a growing, global enterprise software company built on committed and empowered colleagues who make a difference. We partner with customers to guide them through digital transformation and extract maximum value from their software investments.
IFS Loops is our Agentic Digital Worker Platform that brings Industrial AI into real operational execution. Loops enables governed, autonomous Digital Workers that observe, decide and act across enterprise workflows, extending IFS Cloud and third‑party systems. As the cutting edge of IFS’s AI strategy, Loops plays a central role in delivering scalable, enterprise‑ready autonomy to mission‑critical industries.
Role Summary The Director of Solution Marketing for IFS Loops owns and runs Loops‑led marketing campaigns that drive pipeline growth, solution adoption and market visibility. The role is central to positioning IFS Loops as the leading enterprise platform for agentic AI and Digital Workers, translating advanced AI capabilities into clear, credible, outcome‑driven campaigns for industrial buyers. You will execute campaign initiatives while contributing heavily to inbound and net‑new demand in collaboration with central IFS marketing, regional teams, product marketing and sales.
The ideal candidate is a hands‑on, execution‑oriented marketer comfortable operating at the cutting edge of AI while grounded in enterprise go‑to‑market realities. You will plan, build, launch and optimise campaigns end‑to‑end, working directly in HubSpot (or similar platforms) and using performance data to drive continuous improvement.
Key Responsibilities
Own and execute IFS Loops‑led marketing campaigns that position Loops as IFS’s Agentic Digital Worker Platform and engine for autonomous, AI‑driven execution.
Translate Loops platform strategy, Digital Worker launches and agentic AI narratives into clear, executable GTM campaigns.
Drive inbound and net‑new demand for Digital Workers and the Loops platform in collaboration with central IFS demand, digital and regional marketing teams.
Prioritise campaign development based on pipeline gaps, platform adoption goals, industry focus areas and AI product milestones.
Cross‑Functional Collaboration
Partner closely with Product Marketing to convert platform positioning, Digital Worker use cases and proof points into campaign‑ready messaging.
Work with sales and solution teams to ensure campaigns reinforce platform‑level value, not just point use cases.
Align with central IFS marketing to ensure Loops is consistently represented as a strategic, differentiated AI platform, not a standalone feature set.
Content, Operations & Optimisation
Own creation of high‑impact content and assets that explain agentic AI, Digital Workers and autonomous execution in enterprise‑relevant terms.
Operate directly within HubSpot or equivalent marketing automation and CRM platforms, managing campaigns, attribution, reporting and optimisation.
Analyse campaign performance against KPIs including pipeline contribution, marketing‑influenced revenue and conversion metrics, continuously refining execution.
Web, Digital & Market Presence
Own and evolve the IFS Loops sections of ifs.com, ensuring Loops is positioned as IFS’s AI platform for Digital Workers and industrial autonomy.
Collaborate with SEO and digital teams to improve discoverability and relevance for key AI, Digital Worker and platform terms.
Why This Role Matters This role directly supports IFS’s strategy to lead the market in enterprise‑grade, governed agentic AI. By translating IFS Loops’ technical differentiation into clear market demand, sales momentum and measurable pipeline impact, the Solution Marketing Manager helps establish IFS as the technology leader in Industrial AI.
Additional Information What We’re Offering
Salary Range: $150,000 to $190,000 annually + bonus
Flexible paid time off, including sick and holiday
Medical, dental and vision insurance
401(k) with company contribution
Flexible spending accounts
Life insurance and disability benefits
Tuition assistance
Community involvement and volunteering events
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer.
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We are flexible, innovative and focused on impacting society globally. We celebrate diversity and are committed to building an inclusive workforce that reflects the many cultures, backgrounds and viewpoints of our customers, partners and communities. By joining our team, you will become part of a global, diverse environment and a winning team dedicated to sustainability and positive impact.
Job Description At IFS, you will work in a growing, global enterprise software company built on committed and empowered colleagues who make a difference. We partner with customers to guide them through digital transformation and extract maximum value from their software investments.
IFS Loops is our Agentic Digital Worker Platform that brings Industrial AI into real operational execution. Loops enables governed, autonomous Digital Workers that observe, decide and act across enterprise workflows, extending IFS Cloud and third‑party systems. As the cutting edge of IFS’s AI strategy, Loops plays a central role in delivering scalable, enterprise‑ready autonomy to mission‑critical industries.
Role Summary The Director of Solution Marketing for IFS Loops owns and runs Loops‑led marketing campaigns that drive pipeline growth, solution adoption and market visibility. The role is central to positioning IFS Loops as the leading enterprise platform for agentic AI and Digital Workers, translating advanced AI capabilities into clear, credible, outcome‑driven campaigns for industrial buyers. You will execute campaign initiatives while contributing heavily to inbound and net‑new demand in collaboration with central IFS marketing, regional teams, product marketing and sales.
The ideal candidate is a hands‑on, execution‑oriented marketer comfortable operating at the cutting edge of AI while grounded in enterprise go‑to‑market realities. You will plan, build, launch and optimise campaigns end‑to‑end, working directly in HubSpot (or similar platforms) and using performance data to drive continuous improvement.
Key Responsibilities
Own and execute IFS Loops‑led marketing campaigns that position Loops as IFS’s Agentic Digital Worker Platform and engine for autonomous, AI‑driven execution.
Translate Loops platform strategy, Digital Worker launches and agentic AI narratives into clear, executable GTM campaigns.
Drive inbound and net‑new demand for Digital Workers and the Loops platform in collaboration with central IFS demand, digital and regional marketing teams.
Prioritise campaign development based on pipeline gaps, platform adoption goals, industry focus areas and AI product milestones.
Cross‑Functional Collaboration
Partner closely with Product Marketing to convert platform positioning, Digital Worker use cases and proof points into campaign‑ready messaging.
Work with sales and solution teams to ensure campaigns reinforce platform‑level value, not just point use cases.
Align with central IFS marketing to ensure Loops is consistently represented as a strategic, differentiated AI platform, not a standalone feature set.
Content, Operations & Optimisation
Own creation of high‑impact content and assets that explain agentic AI, Digital Workers and autonomous execution in enterprise‑relevant terms.
Operate directly within HubSpot or equivalent marketing automation and CRM platforms, managing campaigns, attribution, reporting and optimisation.
Analyse campaign performance against KPIs including pipeline contribution, marketing‑influenced revenue and conversion metrics, continuously refining execution.
Web, Digital & Market Presence
Own and evolve the IFS Loops sections of ifs.com, ensuring Loops is positioned as IFS’s AI platform for Digital Workers and industrial autonomy.
Collaborate with SEO and digital teams to improve discoverability and relevance for key AI, Digital Worker and platform terms.
Why This Role Matters This role directly supports IFS’s strategy to lead the market in enterprise‑grade, governed agentic AI. By translating IFS Loops’ technical differentiation into clear market demand, sales momentum and measurable pipeline impact, the Solution Marketing Manager helps establish IFS as the technology leader in Industrial AI.
Additional Information What We’re Offering
Salary Range: $150,000 to $190,000 annually + bonus
Flexible paid time off, including sick and holiday
Medical, dental and vision insurance
401(k) with company contribution
Flexible spending accounts
Life insurance and disability benefits
Tuition assistance
Community involvement and volunteering events
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer.
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