Senior Manager, Brand - Boys Action
Jazwares, LLC, Los Angeles, CA, United States
Senior Brand Manager
As the
Senior Brand Manager , you will be the strategic architect and commercial lead for our premier
Boys Action franchises . You will translate consumer insights, competitive intelligence, and global market trends into high-impact product line architecture and innovative go-to-market strategies.
What You Will Do
Lead the overall global brand strategy, positioning, and segmentation for assigned franchises
Establish Slots and Rationale backed by data analysis and steer Design/PD to support line development based on S&R—this includes exclusives (channel/regional), line extensions, key drivers and innovation
Partner with PD/Design to support product approvals that hit financial and strategic objectives
Analyze Global POS performance and competitive landscape
Partner with Sales to identify retail exclusives, optimize SKU assortments and align on feasibility, intent, and demand for products within the line
Rationalize SKUs based on market performance, sales feedback, and company objectives
Collaborate with retail development teams to support channel‑specific strategies and growth opportunities such as exclusives (by retail channel, price point/feature driven)
Lead cross‑functional marketing planning to support key drivers and new item/brand launches
Perform social listening and track fan/consumer sentiment to inform product and marketing decisions
Ensure product storytelling aligns with brand strategy and supports commercial objectives
Leverage data and insights to prioritize innovation, rationalize SKUs, drive commercial growth and provide actionable insights to Product, Sales, and Marketing partners
Lead day‑to‑day licensor relationships, including launches, toy fairs, and brand events
Mentor Brand Managers / Associate Brand Managers and provide strategic guidance on execution
Work with PD counterparts for tooling approval prep, retail rationalization, and financial foresight to support product approvals that can be justified based on hitting key margins and company needs. Work closely with international sales and marketing teams to identify global opportunities within the product line and marketing vehicles to support them
Manages People Yes
What We Are Looking For
Bachelor’s degree industry relevant field is a plus
5+ years relevant marketing, brand, or product management experience specifically in the Toy & Entertainment industries
3+ year of direct leadership experience. Leadership skills: can train, mentor, coach, inspire, motivate, and develop others.
Strong proficiency in Microsoft Office & G‑Suite
Previous experience managing licensor relationships
What We Offer The salary range for this position is $112,440.00 - 156,440.00/ Yr. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi‑state employer, so the salary range may not apply to other states.
Our benefits package includes basic medical insurance that is 100% company‑paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post‑tax deferrals, short and long‑term disability, and tuition reimbursement.
Our work environment provides a flexible work schedule that includes Monday through Thursday on‑site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and time off for vacation and sick leave. Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.
Working at Jazwares: At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.
Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.
Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.
Don’t miss out on this extraordinary opportunity to be part of the fastest‑growing toy company in the industry. Connect with us today, and let’s shape the future of play together!
JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
Who We Are Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high‑quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.
Recruitment Safety Please be wary of unsolicited communications from individuals or websites you are not familiar with, or any communications requesting sensitive personal data or information. All official Jazwares employment information will come from our company email ending in
@jazwares.com . Jazwares will never request any monetary payments at any point during its hiring process. If you have any questions about any unsolicited communications, you can reach out to jazlegal@jazwares.com. We look forward to you experiencing a safe and enjoyable application process at Jazwares!
#J-18808-Ljbffr
Senior Brand Manager , you will be the strategic architect and commercial lead for our premier
Boys Action franchises . You will translate consumer insights, competitive intelligence, and global market trends into high-impact product line architecture and innovative go-to-market strategies.
What You Will Do
Lead the overall global brand strategy, positioning, and segmentation for assigned franchises
Establish Slots and Rationale backed by data analysis and steer Design/PD to support line development based on S&R—this includes exclusives (channel/regional), line extensions, key drivers and innovation
Partner with PD/Design to support product approvals that hit financial and strategic objectives
Analyze Global POS performance and competitive landscape
Partner with Sales to identify retail exclusives, optimize SKU assortments and align on feasibility, intent, and demand for products within the line
Rationalize SKUs based on market performance, sales feedback, and company objectives
Collaborate with retail development teams to support channel‑specific strategies and growth opportunities such as exclusives (by retail channel, price point/feature driven)
Lead cross‑functional marketing planning to support key drivers and new item/brand launches
Perform social listening and track fan/consumer sentiment to inform product and marketing decisions
Ensure product storytelling aligns with brand strategy and supports commercial objectives
Leverage data and insights to prioritize innovation, rationalize SKUs, drive commercial growth and provide actionable insights to Product, Sales, and Marketing partners
Lead day‑to‑day licensor relationships, including launches, toy fairs, and brand events
Mentor Brand Managers / Associate Brand Managers and provide strategic guidance on execution
Work with PD counterparts for tooling approval prep, retail rationalization, and financial foresight to support product approvals that can be justified based on hitting key margins and company needs. Work closely with international sales and marketing teams to identify global opportunities within the product line and marketing vehicles to support them
Manages People Yes
What We Are Looking For
Bachelor’s degree industry relevant field is a plus
5+ years relevant marketing, brand, or product management experience specifically in the Toy & Entertainment industries
3+ year of direct leadership experience. Leadership skills: can train, mentor, coach, inspire, motivate, and develop others.
Strong proficiency in Microsoft Office & G‑Suite
Previous experience managing licensor relationships
What We Offer The salary range for this position is $112,440.00 - 156,440.00/ Yr. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi‑state employer, so the salary range may not apply to other states.
Our benefits package includes basic medical insurance that is 100% company‑paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post‑tax deferrals, short and long‑term disability, and tuition reimbursement.
Our work environment provides a flexible work schedule that includes Monday through Thursday on‑site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and time off for vacation and sick leave. Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.
Working at Jazwares: At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.
Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.
Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.
Don’t miss out on this extraordinary opportunity to be part of the fastest‑growing toy company in the industry. Connect with us today, and let’s shape the future of play together!
JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
Who We Are Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high‑quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.
Recruitment Safety Please be wary of unsolicited communications from individuals or websites you are not familiar with, or any communications requesting sensitive personal data or information. All official Jazwares employment information will come from our company email ending in
@jazwares.com . Jazwares will never request any monetary payments at any point during its hiring process. If you have any questions about any unsolicited communications, you can reach out to jazlegal@jazwares.com. We look forward to you experiencing a safe and enjoyable application process at Jazwares!
#J-18808-Ljbffr