Marketing Manager (B2B SaaS startup) - Hybrid
Jobot, Carlsbad, CA, United States
Overview
Our client is a profitable, fast-growing B2B SaaS company seeking a hands-on Head of Marketing to drive demand generation, SEO, SEM, and content initiatives while building a scalable marketing function. This hybrid role (2–3 days on-site in Carlsbad, CA) reports directly to executive leadership in a fast-paced, high-impact environment. Job Details
Job Title: Marketing Manager Job Location: Carlsbad, CA Work Schedule: Hybrid; 2–3 Days On-Site Pay Range: $170k–$210k OTE inclusive of Performance-Based Bonus/Commission + Equity + Comprehensive Health Benefits + 401(k) Qualifications
Must Have: 4+ years of B2B SaaS marketing experience Hands-on SEO experience driving sales-qualified leads and pipeline Experience managing SEM/paid acquisition programs Strong copywriting and basic design skills Proficient with HubSpot, GA4, GSC, WordPress Previous startup experience Preferred: Familiarity with Elementor Familiarity with modern data platforms (Snowflake, Databricks, dbt) Partner co-marketing experience Exposure to events marketing Experience selling to technical leadership Responsibilities
Own Marketing Operations: Execute SEO, SEM, content creation, webinars, and demand generation campaigns while ensuring measurable ROI and pipeline impact. Demand Generation & Paid Media: Build and manage paid search and display campaigns, landing pages, ad copy, and CAC guardrails. Content & Thought Leadership: Translate subject-matter expertise into lead magnets, case studies, videos, eBooks, and whitepapers. Event Marketing: Turn events into meetings and opportunities through pre-booking, on-site capture, and post-event follow-ups. Marketing Ops & Analytics: Manage attribution, forms, routing, enrichment, personalization, and dashboards to optimize performance. Cross-Functional Collaboration: Work closely with Sales and executive leadership to align campaigns, messaging, and pipeline objectives. Process Improvement: Recommend and implement enhancements to marketing workflows, systems, and campaign strategies. Leadership & Influence: Act as the marketing authority—communicating clearly, driving outcomes, and building credibility while laying the foundation for a future marketing team. Why join us?
High-impact marketing leadership role where you build and own the company’s first scalable marketing engine Competitive compensation: strong base salary + performance-based bonus/commission + equity Comprehensive benefits package with excellent medical coverage and 401k Hands-on, dynamic environment—execute SEO, SEM, content, and demand generation initiatives that directly drive pipeline True autonomy: shape strategy, implement your playbook, and influence growth outcomes across the business Collaborative, supportive culture with direct access to executive leadership and close partnership with Sales Profitable, fast-growing B2B SaaS company with high upside and opportunity to scale a marketing team Opportunity to develop and grow your career while building best-in-class marketing processes from the ground up Lean, startup-style organization—fast decisions, minimal bureaucracy, and freedom to make an impact Next steps
Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.
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Our client is a profitable, fast-growing B2B SaaS company seeking a hands-on Head of Marketing to drive demand generation, SEO, SEM, and content initiatives while building a scalable marketing function. This hybrid role (2–3 days on-site in Carlsbad, CA) reports directly to executive leadership in a fast-paced, high-impact environment. Job Details
Job Title: Marketing Manager Job Location: Carlsbad, CA Work Schedule: Hybrid; 2–3 Days On-Site Pay Range: $170k–$210k OTE inclusive of Performance-Based Bonus/Commission + Equity + Comprehensive Health Benefits + 401(k) Qualifications
Must Have: 4+ years of B2B SaaS marketing experience Hands-on SEO experience driving sales-qualified leads and pipeline Experience managing SEM/paid acquisition programs Strong copywriting and basic design skills Proficient with HubSpot, GA4, GSC, WordPress Previous startup experience Preferred: Familiarity with Elementor Familiarity with modern data platforms (Snowflake, Databricks, dbt) Partner co-marketing experience Exposure to events marketing Experience selling to technical leadership Responsibilities
Own Marketing Operations: Execute SEO, SEM, content creation, webinars, and demand generation campaigns while ensuring measurable ROI and pipeline impact. Demand Generation & Paid Media: Build and manage paid search and display campaigns, landing pages, ad copy, and CAC guardrails. Content & Thought Leadership: Translate subject-matter expertise into lead magnets, case studies, videos, eBooks, and whitepapers. Event Marketing: Turn events into meetings and opportunities through pre-booking, on-site capture, and post-event follow-ups. Marketing Ops & Analytics: Manage attribution, forms, routing, enrichment, personalization, and dashboards to optimize performance. Cross-Functional Collaboration: Work closely with Sales and executive leadership to align campaigns, messaging, and pipeline objectives. Process Improvement: Recommend and implement enhancements to marketing workflows, systems, and campaign strategies. Leadership & Influence: Act as the marketing authority—communicating clearly, driving outcomes, and building credibility while laying the foundation for a future marketing team. Why join us?
High-impact marketing leadership role where you build and own the company’s first scalable marketing engine Competitive compensation: strong base salary + performance-based bonus/commission + equity Comprehensive benefits package with excellent medical coverage and 401k Hands-on, dynamic environment—execute SEO, SEM, content, and demand generation initiatives that directly drive pipeline True autonomy: shape strategy, implement your playbook, and influence growth outcomes across the business Collaborative, supportive culture with direct access to executive leadership and close partnership with Sales Profitable, fast-growing B2B SaaS company with high upside and opportunity to scale a marketing team Opportunity to develop and grow your career while building best-in-class marketing processes from the ground up Lean, startup-style organization—fast decisions, minimal bureaucracy, and freedom to make an impact Next steps
Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.
#J-18808-Ljbffr