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Industrial Sales Specialist

Roland Foods, LLC, New York, NY, United States


About Roland Foods Roland Foods, LLC, based in New York City is an importer and distributor of high‑quality specialty food products from more than 40 countries. Founded in Paris in 1934 and established in the U.S. in 1939, the company provides customers with exceptional specialty foods, primarily offered under the Roland brand. The company sells its quality foods across the foodservice, retail, and industrial channels as well as internationally. Foodservice is the heart of the business, with the Roland® brand being one of the esteemed back‑of‑house brands in the industry. Roland Foods is the original purveyor of the world’s finest flavors and its assortment is unrivalled, with products spanning global cuisine segments: from French Dijon mustard, to Israeli couscous, to Thai fish sauce, to Mexican salsa macha. Roland Foods procures ingredients from the places that make them best. For this the Roland® brand is synonymous with quality, authenticity and creativity for the consumer and chef alike.

About the Role Roland Foods is growing its Industrial Sales Team and seeks an experienced and motivated sales professional to contribute to the overall growth of a defined customer portfolio with a focus on existing Industrial Manufacturing Accounts.

Industrial Sales Specialist is a quota‑carrying sales position that will interact with customer leadership teams, category managers and other decision makers to drive account growth and generate incremental new business. This performance‑driven role carries revenue accountability for target accounts. The ideal candidate demonstrates strong sales skills with food or ingredient sales experience, a results‑driven mindset, and a desire to win. Expectations include driving incremental sales in the existing customer base, defending existing business, and satisfying customer activities and organizational commitments to create strong partnerships.

Responsibilities also require effective cross‑functional collaboration with internal teams—Procurement, Logistics, Revenue Management, and Marketing—within the Industrial Sales team dedicated to multiple business segments: Branded Manufacturers, Meal‑Kitters, Co‑Packers/Co‑Manufacturers, and Commissaries.

Location: Remote position based in United States.

Responsibilities

Manage direct account business with tier customers (100% time / ~100 customers)

Direct account management with a focus on Food Manufacturers and Producers

Maintain strict adherence to metrics, ensuring each account is contacted via phone, email, or in person at least once every two weeks on a cycle

Consistently log activity with all customers under management (~4 proactive touches per customer per month)

Conduct outbound new customer prospecting calls daily (5–10 calls)

Coordinate with Roland logistics and inventory control to effectively service customers; maintain high service levels

Facilitate business review processes with current customers ensuring consistent contact and follow‑up on new business opportunities

Create and maintain price locks and contracts with necessary customers in order to preserve/grow business

Utilize Business Technology Reports/Data to drive business development activities of products with customers through education, building relationships, and traditional selling efforts

Support existing business and pursue new placement opportunities with the goal of creating incremental growth through direct and indirect selling activities

Drive unit volume growth and execute organizational initiatives

Support and promote the Roland Foods brand through product training, targeted sampling, and customer‑specific marketing

Document any and all activity around the customer for performance management, future internal growth, and ongoing reference

Run and facilitate activities within the account base to promote the Roland Foods brand, including targeted promotional campaigns, sales meetings and trainings

Participate in trade shows where appropriate

Execute recipe development and menu ideation

Introduce new products, enter sample requests and follow up

Execute industrial business plan to exceed net sales targets

Achieve individual quota attainment for new opportunity wins

Achieve individual quota attainment for strategic activity goals and benchmarks

Quantifiable achievement of self‑defined personal goals

Qualifications and Skills Required

5+ years of prior account/sales management experience

5+ years of experience in industrial, food, or ingredient sales, preferably in a quota‑carrying role

Ability to perform consistent outbound prospecting and new business development

Background working with Food Manufacturers, Producers, Branded Manufacturers, Co‑Packers, Meal Kits, or Commissaries

Proficiency using CRM tools, sales activity logging, and business intelligence/reporting tools

Ability to travel up to 25% required

Preferred

Willingness to participate in trade shows and customer‑facing brand initiatives when needed

Experience collaborating with cross‑functional internal teams (Supply Chain, Logistics, Revenue Management, Marketing, etc.)

Strong communication and presentation skills in front of groups of all sizes required

Organized, detail‑oriented with strong technical writing skills required

Salary Range Roland Foods hires exceptional people for a wide variety of important functions. Base salary for this role will be

$70,000 – $95,000 . This role is bonus eligible. Based on your qualifications, previous experience, and transferable skills, the company will determine at its sole discretion the salary offered.

EEO Statement Roland Foods is an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other legally protected characteristic. Roland Foods considers qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Roland Foods is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at peopleandculture@rolandfood.com.

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