Growth & Demand Generation Manager (m/f/d)
WSCAD electronic GmbH, Charlotte, NC, United States
Growth & Demand Generation Manager (m/f/d)
Date: April 1st, 2026
Working time model: Full-time Working model: Hybrid Main place of work: Charlotte (NC) Start date: immediately WSCAD builds electrical engineering software (CAD) used by machine builders worldwide. Our platform is the only AI‑driven electrical engineering system. To accelerate our growth in the U.S., we are hiring a Growth & Demand Generation Manager.
Your mission is simple: create a repeatable lead generation machine, build a predictable pipeline of qualified leads for our sales team. This role is not about brand campaigns or marketing creativity for its own sake. It is about measurable growth through data‑driven marketing.
What awaits you – Your responsibilities: 1. Pipeline Generation
LinkedIn campaigns targeting electrical engineering decision makers
Google Ads targeting electrical engineering software searches
industry newsletter sponsorships
retargeting funnels
email lead nurturing campaigns
2. Funnel Optimization
conversion optimization of landing pages
A/B testing of messaging and offers
campaign ROI analysis
improving cost per lead and cost per opportunity
3. Marketing Analytics
build dashboards for campaign performance
track CPL, CAC, pipeline contribution
identify which channels produce real opportunities
shut down underperforming campaigns quickly
4. Marketing Systems
HubSpot
CRM platforms such as Microsoft Dynamics or similar
marketing automation workflows
lead scoring and lead routing
Clean data and measurable funnels are critical.
What we expect – Your qualifications: You are likely a performance marketer or growth marketer, not a traditional brand marketer. If you enjoy dashboards, conversion funnels, and performance optimization more than brainstorming slogans, you will fit well here.
2–8 years of experience in B2B digital marketing
experience generating pipeline for SaaS or technical products
strong analytical skills and comfort with marketing data
experience managing paid acquisition channels
experience building dashboards and campaign performance reports
familiarity with marketing automation and CRM systems
We are looking for someone who: measures everything, runs structured experiments, and makes decisions based on data.
What We Are NOT Looking For This role is not a creative marketing position. We are not looking for someone who:
runs campaigns without measurable outcomes
prioritizes brand awareness over pipeline
relies on marketing intuition rather than data
Why This Role Is Interesting:
direct impact on revenue growth
work on a highly technical, AI‑driven software product for engineers
significant autonomy to build the marketing engine
opportunity to shape the U.S. growth strategy
Benefits:
Competitive salary with performance‑based bonus
Flexible working hours and hybrid work options
Comprehensive benefits package (health, dental, vision, 401(k))
Ongoing training and professional development programs (Onboarding in Munich, Germany)
Career growth opportunities in a fast‑growing international company
A collaborative, innovative, and supportive team culture
Apply now
WSCAD is part of the Buhl group with approx. 800 employees. For over 35 years, WSCAD has been developing and distributing electrical CAD software solutions. Our customers include medium‑sized companies, international corporations as well as engineering offices. More than 40,000 users in over 100 countries from mechanical engineering, plant engineering industries as well as from building automation and installation technology rely on our integrative WSCAD software. In addition to our headquarter in Bergkirchen near Munich, we have a branch office in Wroclaw, Poland. WSCAD software is actively distributed in 18 countries worldwide.
As a German company we currently employ people from over 15 different nations with a wide range of backgrounds. We value diversity and treat everyone equally. What matters to us are your results and your behaviour, regardless of nationality, gender, ethnicity, or religious beliefs.
Have we picked your interest? You have these qualifications and enjoy enriching the lives of our users together with us? Then send us your application!
Your HR contact at WSCAD Vanessa Riß Phone: +49 8131 3627-340 Email: jobs@wscad.com WSCAD GmbH – Office Bergkirchen Dieselstraße 4 85232 Bergkirchen, Germany
#J-18808-Ljbffr
Working time model: Full-time Working model: Hybrid Main place of work: Charlotte (NC) Start date: immediately WSCAD builds electrical engineering software (CAD) used by machine builders worldwide. Our platform is the only AI‑driven electrical engineering system. To accelerate our growth in the U.S., we are hiring a Growth & Demand Generation Manager.
Your mission is simple: create a repeatable lead generation machine, build a predictable pipeline of qualified leads for our sales team. This role is not about brand campaigns or marketing creativity for its own sake. It is about measurable growth through data‑driven marketing.
What awaits you – Your responsibilities: 1. Pipeline Generation
LinkedIn campaigns targeting electrical engineering decision makers
Google Ads targeting electrical engineering software searches
industry newsletter sponsorships
retargeting funnels
email lead nurturing campaigns
2. Funnel Optimization
conversion optimization of landing pages
A/B testing of messaging and offers
campaign ROI analysis
improving cost per lead and cost per opportunity
3. Marketing Analytics
build dashboards for campaign performance
track CPL, CAC, pipeline contribution
identify which channels produce real opportunities
shut down underperforming campaigns quickly
4. Marketing Systems
HubSpot
CRM platforms such as Microsoft Dynamics or similar
marketing automation workflows
lead scoring and lead routing
Clean data and measurable funnels are critical.
What we expect – Your qualifications: You are likely a performance marketer or growth marketer, not a traditional brand marketer. If you enjoy dashboards, conversion funnels, and performance optimization more than brainstorming slogans, you will fit well here.
2–8 years of experience in B2B digital marketing
experience generating pipeline for SaaS or technical products
strong analytical skills and comfort with marketing data
experience managing paid acquisition channels
experience building dashboards and campaign performance reports
familiarity with marketing automation and CRM systems
We are looking for someone who: measures everything, runs structured experiments, and makes decisions based on data.
What We Are NOT Looking For This role is not a creative marketing position. We are not looking for someone who:
runs campaigns without measurable outcomes
prioritizes brand awareness over pipeline
relies on marketing intuition rather than data
Why This Role Is Interesting:
direct impact on revenue growth
work on a highly technical, AI‑driven software product for engineers
significant autonomy to build the marketing engine
opportunity to shape the U.S. growth strategy
Benefits:
Competitive salary with performance‑based bonus
Flexible working hours and hybrid work options
Comprehensive benefits package (health, dental, vision, 401(k))
Ongoing training and professional development programs (Onboarding in Munich, Germany)
Career growth opportunities in a fast‑growing international company
A collaborative, innovative, and supportive team culture
Apply now
WSCAD is part of the Buhl group with approx. 800 employees. For over 35 years, WSCAD has been developing and distributing electrical CAD software solutions. Our customers include medium‑sized companies, international corporations as well as engineering offices. More than 40,000 users in over 100 countries from mechanical engineering, plant engineering industries as well as from building automation and installation technology rely on our integrative WSCAD software. In addition to our headquarter in Bergkirchen near Munich, we have a branch office in Wroclaw, Poland. WSCAD software is actively distributed in 18 countries worldwide.
As a German company we currently employ people from over 15 different nations with a wide range of backgrounds. We value diversity and treat everyone equally. What matters to us are your results and your behaviour, regardless of nationality, gender, ethnicity, or religious beliefs.
Have we picked your interest? You have these qualifications and enjoy enriching the lives of our users together with us? Then send us your application!
Your HR contact at WSCAD Vanessa Riß Phone: +49 8131 3627-340 Email: jobs@wscad.com WSCAD GmbH – Office Bergkirchen Dieselstraße 4 85232 Bergkirchen, Germany
#J-18808-Ljbffr