Director, Product Marketing
Omnicell, Austin, TX, United States
Job Summary
We are seeking a seasoned product marketing leader to drive commercial success across Omnicell’s outpatient business units. This role blends strategic marketing acumen with hands‑on execution to position and launch innovative SaaS platforms and pharmacy services that advance medication adherence, patient engagement, and pharmacy efficiency. The ideal candidate brings a deep understanding of healthcare provider and pharmacy ecosystems, and a relentless focus on business growth and go-to-market performance.
Responsibilities
Lead cross‑functional GTM strategy and execution for new product introductions and commercial campaigns.
Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.
Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.
Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.
Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.
Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.
Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.
Knowledge and Skills
Deep understanding of healthcare technology, retail pharmacy workflows, and value‑based care trends.
Expertise in go‑to‑market planning, competitive positioning, and demand generation.
Strong cross‑functional leadership and stakeholder management.
Data‑driven decision making with proficiency in marketing performance analytics.
Clear, compelling written and verbal communication tailored to diverse audiences.
Proficiency in Salesforce, marketing automation platforms, and customer segmentation tools.
Required Qualifications
Bachelor’s degree in marketing, business, healthcare administration, or related field.
Minimum 7 years of experience in product marketing, including healthcare technology or pharmacy services.
Demonstrated experience driving both strategy and execution in a B2B SaaS or services environment.
Preferred Qualifications
MBA or advanced degree.
Experience marketing to health systems, pharmacies, or payers.
Background in clinical workflows, medication adherence, or patient engagement solutions.
Experience launching SaaS platforms or subscription‑based services.
Work Conditions
Remote or hybrid working model.
Ability to travel up to 25% for team meetings, customer engagements, or industry events.
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Responsibilities
Lead cross‑functional GTM strategy and execution for new product introductions and commercial campaigns.
Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.
Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.
Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.
Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.
Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.
Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.
Knowledge and Skills
Deep understanding of healthcare technology, retail pharmacy workflows, and value‑based care trends.
Expertise in go‑to‑market planning, competitive positioning, and demand generation.
Strong cross‑functional leadership and stakeholder management.
Data‑driven decision making with proficiency in marketing performance analytics.
Clear, compelling written and verbal communication tailored to diverse audiences.
Proficiency in Salesforce, marketing automation platforms, and customer segmentation tools.
Required Qualifications
Bachelor’s degree in marketing, business, healthcare administration, or related field.
Minimum 7 years of experience in product marketing, including healthcare technology or pharmacy services.
Demonstrated experience driving both strategy and execution in a B2B SaaS or services environment.
Preferred Qualifications
MBA or advanced degree.
Experience marketing to health systems, pharmacies, or payers.
Background in clinical workflows, medication adherence, or patient engagement solutions.
Experience launching SaaS platforms or subscription‑based services.
Work Conditions
Remote or hybrid working model.
Ability to travel up to 25% for team meetings, customer engagements, or industry events.
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