Amazon Performance Marketing Strategist
Colony Brands, Inc., Monroe, WI, United States
Are you passionate about driving profitable growth through marketplace advertising? Do you thrive in fast‑moving environments where performance data turns into real-time decisions? We’re seeking an experienced, results‑driven Marketplace Performance Marketing Strategist to lead strategy, execution, and optimization across Amazon, Walmart, and Target+. In this role, you’ll own end‑to‑end advertising performance across multiple brands (food & nonfood) and fulfillment channels (FBM/Premium, FBA), improving TACoS and scaling efficient revenue.
What You’ll Do:
Responsible for leading strategy, execution and optimization of Marketplace advertising to include platforms such as Amazon, Walmart, and Target+. Manage a variety of brands (food & nonfood) and channels (FBM/Premium, FBA, etc.) within the Marketplaces. Optimize ad spend while improving TACoS, driving efficient customer acquisition, and scaling profitable revenue. Build campaigns, optimize bids and targeting, analyzing performance and documenting learnings to continuously improve results. Own end to end advertising performance, from campaign planning through analysis and reporting. You’ll also be responsible for:
Plan, launch, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Develop media strategies designed to maximize ROI and scale revenue within TACoS and ACOS goals.
Conduct ongoing keyword research, bid optimization, and audience segmentation.
Forecast and allocate budgets effectively across products, ad types, and marketplace channels.
Performance Management (30-35%)
Manage daily/weekly ad performance toward KPIs such as ACOS, TACoS, CTR, CVR, and new-to-brand metrics.
Identify new opportunities for growth through competitive analysis and category research.
Develop and execute testing strategies to measure incremental value of advertising investments.
Analytics & Reporting (20-25%)
Produce weekly/monthly/seasonal reporting with actionable insights and recommendations.
Communicate results clearly to leadership and cross functional partners.
Use tools such as Amazon Ads Console, DSP dashboards, and analytical tools (Helium10, Perpetua, etc.).
Document campaign changes, optimization decisions, and test results.
Cross Functional Collaboration (5-10%)
Partner with brand, creative, and inventory teams to align advertising strategy with business goals.
Coordinate with internal teams to ensure campaigns support product launches, seasonality, and inventory levels.
Stay current on Amazon platform changes, best practices, and beta programs.
Continuously test new strategies, creatives, placements, and audience tactics to enhance performance.
What It Takes We’re looking for a results‑oriented marketplace advertising professional who is driven by measurable outcomes and continuous performance improvement. This role requires someone who is comfortable owning execution, making data‑driven decisions, and optimizing advertising performance across fast‑moving marketplace environments.
Qualifications
5+ years of hands‑on experience in marketplace advertising, with deep exposure to platforms such as Amazon, and familiarity with Walmart and/or Target advertising ecosystems.
3+ years marketplace advertising strategy and execution, including campaign structure, optimization cadence, and performance reporting.
A Bachelor’s degree in Marketing, Business, Analytics, IT, or a related discipline (or equivalent practical experience).
Proven track record of managing multiple projects simultaneously and delivering results within specified timelines.
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What You’ll Do:
Responsible for leading strategy, execution and optimization of Marketplace advertising to include platforms such as Amazon, Walmart, and Target+. Manage a variety of brands (food & nonfood) and channels (FBM/Premium, FBA, etc.) within the Marketplaces. Optimize ad spend while improving TACoS, driving efficient customer acquisition, and scaling profitable revenue. Build campaigns, optimize bids and targeting, analyzing performance and documenting learnings to continuously improve results. Own end to end advertising performance, from campaign planning through analysis and reporting. You’ll also be responsible for:
Plan, launch, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Develop media strategies designed to maximize ROI and scale revenue within TACoS and ACOS goals.
Conduct ongoing keyword research, bid optimization, and audience segmentation.
Forecast and allocate budgets effectively across products, ad types, and marketplace channels.
Performance Management (30-35%)
Manage daily/weekly ad performance toward KPIs such as ACOS, TACoS, CTR, CVR, and new-to-brand metrics.
Identify new opportunities for growth through competitive analysis and category research.
Develop and execute testing strategies to measure incremental value of advertising investments.
Analytics & Reporting (20-25%)
Produce weekly/monthly/seasonal reporting with actionable insights and recommendations.
Communicate results clearly to leadership and cross functional partners.
Use tools such as Amazon Ads Console, DSP dashboards, and analytical tools (Helium10, Perpetua, etc.).
Document campaign changes, optimization decisions, and test results.
Cross Functional Collaboration (5-10%)
Partner with brand, creative, and inventory teams to align advertising strategy with business goals.
Coordinate with internal teams to ensure campaigns support product launches, seasonality, and inventory levels.
Stay current on Amazon platform changes, best practices, and beta programs.
Continuously test new strategies, creatives, placements, and audience tactics to enhance performance.
What It Takes We’re looking for a results‑oriented marketplace advertising professional who is driven by measurable outcomes and continuous performance improvement. This role requires someone who is comfortable owning execution, making data‑driven decisions, and optimizing advertising performance across fast‑moving marketplace environments.
Qualifications
5+ years of hands‑on experience in marketplace advertising, with deep exposure to platforms such as Amazon, and familiarity with Walmart and/or Target advertising ecosystems.
3+ years marketplace advertising strategy and execution, including campaign structure, optimization cadence, and performance reporting.
A Bachelor’s degree in Marketing, Business, Analytics, IT, or a related discipline (or equivalent practical experience).
Proven track record of managing multiple projects simultaneously and delivering results within specified timelines.
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