Director of Ecommerce
Carve Designs, Inc., Sausalito, CA, United States
Director, Ecommerce & Digital Experience
Carve Designs is seeking a strategic and commercially minded leader to own and scale our ecommerce business. This role will lead the performance, experience, and growth of the direct to consumer channel, shaping how consumers discover, shop, and engage with the Carve brand online.
Reporting to the Chief Revenue Officer, the Director of Ecommerce & Digital Experience will operate as the business owner of the ecommerce channel, responsible for driving profitable revenue growth while delivering a best in class digital shopping experience.
This role sits at the intersection of ecommerce strategy, digital product, merchandising, and analytics. The right candidate is a strong operator who can translate data and consumer behavior into actionable strategies that drive both growth and customer loyalty.
Ecommerce is a core growth driver for Carve Designs, and this role will play a central role in shaping the brand’s digital future.
What You Will Own Ecommerce Performance & Business Ownership You will own the performance of the ecommerce channel and be accountable for delivering profitable growth.
Responsibilities include:
Ecommerce revenue forecasting and planning
Monitoring and optimizing key drivers including traffic, conversion rate, and average order value
Identifying opportunities to scale revenue while protecting contribution margin
Partnering with marketing and finance to align acquisition investment with profitability targets
You will operate with the mindset of a general manager of the ecommerce business.
Digital Experience & Site Strategy You will shape how the Carve brand comes to life online.
Responsibilities include:
Defining the site merchandising strategy across homepage, collections, and campaign landing pages
Leading product launch merchandising strategies and seasonal storytelling
Ensuring best sellers, new arrivals, and key styles are effectively surfaced
Partnering with brand and marketing teams to ensure campaign alignment with the onsite experience
Conversion Optimization & Customer Journey Lead initiatives that improve the end to end ecommerce customer journey.
Responsibilities include:
Identifying friction points across product discovery, PDPs, and checkout
Leading experimentation and A/B testing initiatives
Improving landing page performance for marketing campaigns
Ensuring the digital experience supports the full lifecycle from acquisition through repeat purchase
Search, Discovery & Organic Growth Lead Carve’s organic discovery strategy across traditional search and emerging AI driven platforms.
Responsibilities include:
Developing SEO strategy across site architecture, product pages, and editorial content
Implementing Answer Engine Optimization (AEO) strategies for AI driven search experiences
Ensuring Carve products are discoverable across emerging discovery platforms including generative search tools
Partnering with marketing and content teams to increase organic traffic and brand visibility
Technology Platform & Tools You will own the evolution of the ecommerce platform and ensure the technology stack supports continued growth.
Responsibilities include:
Managing relationships with ecommerce development partners
Prioritizing platform improvements and feature development
Evaluating tools that improve merchandising, personalization, and analytics
Ensuring the platform supports both marketing initiatives and operational efficiency
Build a culture of data driven decision making.
Responsibilities include:
Developing reporting frameworks that provide clear visibility into ecommerce performance
Analyzing customer behavior across acquisition, merchandising, and retention
Translating insights into actionable strategies that drive growth
Evaluate and implement emerging technologies that enhance the ecommerce experience.
Responsibilities include:
Identifying opportunities to leverage AI driven tools for merchandising, personalization, and content generation
Improving product discovery through intelligent search and recommendation engines
Leveraging automation and AI tools to improve team productivity and decision making
Cross Functional Leadership Success in this role requires close collaboration across the organization.
You will work closely with:
Marketing to align site experience with campaigns and acquisition strategy
Merchandising and product teams to support launches and assortment storytelling
Operations to ensure inventory considerations are reflected in site strategy
Technology partners to support ongoing platform development
What We Are Looking For
8 to 12+ years of ecommerce or digital commerce experience
A proven track record of driving profitable ecommerce revenue growth
Strong understanding of ecommerce merchandising, digital experience, and conversion optimization
Experience managing ecommerce platforms such as Shopify or similar
Strong analytical skills and comfort working with ecommerce performance metrics
Ability to lead cross functional initiatives and influence across teams
We are based in Sausalito, CA but this is a remote position, with 10% travel required. We offer a competitive benefit and compensation package including a generous vacation policy, paid holidays, product discounts, and a casual but professional work environment.
If interested in a position, please apply by emailing your resume to [emailprotected]
#J-18808-Ljbffr
Reporting to the Chief Revenue Officer, the Director of Ecommerce & Digital Experience will operate as the business owner of the ecommerce channel, responsible for driving profitable revenue growth while delivering a best in class digital shopping experience.
This role sits at the intersection of ecommerce strategy, digital product, merchandising, and analytics. The right candidate is a strong operator who can translate data and consumer behavior into actionable strategies that drive both growth and customer loyalty.
Ecommerce is a core growth driver for Carve Designs, and this role will play a central role in shaping the brand’s digital future.
What You Will Own Ecommerce Performance & Business Ownership You will own the performance of the ecommerce channel and be accountable for delivering profitable growth.
Responsibilities include:
Ecommerce revenue forecasting and planning
Monitoring and optimizing key drivers including traffic, conversion rate, and average order value
Identifying opportunities to scale revenue while protecting contribution margin
Partnering with marketing and finance to align acquisition investment with profitability targets
You will operate with the mindset of a general manager of the ecommerce business.
Digital Experience & Site Strategy You will shape how the Carve brand comes to life online.
Responsibilities include:
Defining the site merchandising strategy across homepage, collections, and campaign landing pages
Leading product launch merchandising strategies and seasonal storytelling
Ensuring best sellers, new arrivals, and key styles are effectively surfaced
Partnering with brand and marketing teams to ensure campaign alignment with the onsite experience
Conversion Optimization & Customer Journey Lead initiatives that improve the end to end ecommerce customer journey.
Responsibilities include:
Identifying friction points across product discovery, PDPs, and checkout
Leading experimentation and A/B testing initiatives
Improving landing page performance for marketing campaigns
Ensuring the digital experience supports the full lifecycle from acquisition through repeat purchase
Search, Discovery & Organic Growth Lead Carve’s organic discovery strategy across traditional search and emerging AI driven platforms.
Responsibilities include:
Developing SEO strategy across site architecture, product pages, and editorial content
Implementing Answer Engine Optimization (AEO) strategies for AI driven search experiences
Ensuring Carve products are discoverable across emerging discovery platforms including generative search tools
Partnering with marketing and content teams to increase organic traffic and brand visibility
Technology Platform & Tools You will own the evolution of the ecommerce platform and ensure the technology stack supports continued growth.
Responsibilities include:
Managing relationships with ecommerce development partners
Prioritizing platform improvements and feature development
Evaluating tools that improve merchandising, personalization, and analytics
Ensuring the platform supports both marketing initiatives and operational efficiency
Build a culture of data driven decision making.
Responsibilities include:
Developing reporting frameworks that provide clear visibility into ecommerce performance
Analyzing customer behavior across acquisition, merchandising, and retention
Translating insights into actionable strategies that drive growth
Evaluate and implement emerging technologies that enhance the ecommerce experience.
Responsibilities include:
Identifying opportunities to leverage AI driven tools for merchandising, personalization, and content generation
Improving product discovery through intelligent search and recommendation engines
Leveraging automation and AI tools to improve team productivity and decision making
Cross Functional Leadership Success in this role requires close collaboration across the organization.
You will work closely with:
Marketing to align site experience with campaigns and acquisition strategy
Merchandising and product teams to support launches and assortment storytelling
Operations to ensure inventory considerations are reflected in site strategy
Technology partners to support ongoing platform development
What We Are Looking For
8 to 12+ years of ecommerce or digital commerce experience
A proven track record of driving profitable ecommerce revenue growth
Strong understanding of ecommerce merchandising, digital experience, and conversion optimization
Experience managing ecommerce platforms such as Shopify or similar
Strong analytical skills and comfort working with ecommerce performance metrics
Ability to lead cross functional initiatives and influence across teams
We are based in Sausalito, CA but this is a remote position, with 10% travel required. We offer a competitive benefit and compensation package including a generous vacation policy, paid holidays, product discounts, and a casual but professional work environment.
If interested in a position, please apply by emailing your resume to [emailprotected]
#J-18808-Ljbffr