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National Account Manager

Heartland Food Products Group, Carmel, IN, United States


Heartland Food Products Group is seeking a

National Account Manager (NAM)

to lead our business with

ADUSA (Food Lion, Stop & Shop, Giant, Hannaford) , one of Heartland’s most strategic retail partners. This role is ideal for a proven CPG sales leader with

direct experience calling on this account , established

relationships with merchandising teams , and a passion for building brands through strong retailer collaboration.

This position is remote, ideally based in Tampa, FL.

What You’ll Do Own Strategic Customer Leadership

Serve as the primary sales lead and relationship owner for ADUSA and its banners

Build and deepen partnerships with merchandising teams to drive mutual growth

Represent Heartland’s brand portfolio with confidence, credibility, and a growth mindset

Drive Growth Across Heartland’s Brand Portfolio

Develop and execute annual Joint Business Plans aligned to Heartland’s growth, profitability, and brand-building priorities

Lead assortment, pricing, merchandising, and promotional strategies that expand distribution and household penetration

Champion innovation and new item launches, ensuring strong customer alignment and flawless execution

Deliver Results Through Best-in-Class Execution

Own volume, trade spend, and profitability targets for ADUSA and its banners

Lead promotional planning, display strategy, and in-store/online execution in partnership with merchandising teams

Provide accurate forecasting and demand inputs to support high service levels and efficient inventory management

Leverage Insights to Win at Shelf

Use syndicated data (Circana/IRI, Nielsen) and customer insights to identify category opportunities and support fact-based selling

Partner with customer merchandising teams to improve shelf placement, promotional ROI, and execution quality

Translate data into clear, compelling stories that support brand and category growth

Collaborate Cross-Functionally

Act as the voice of ADUSA internally, aligning marketing, R&D, supply chain, finance, and operations

Partner closely with marketing and category management to deliver customer-relevant brand strategies

What You Bring Required Qualifications

7+ years of CPG sales or customer leadership experience

Direct experience calling on ADUSA required

Established relationships with

ADUSA merchandising teams

Strong understanding of grocery retail, trade management, and category management

Proven track record of delivering profitable growth

Prior people management experience or demonstrated readiness to lead

Preferred Experience

Experience managing branded food or beverage portfolios

Strong analytical and financial acumen

Comfort working in a fast-paced, growth-oriented, matrixed organization

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