Senior National Direct Mail Campaign Manager
NRDC, Santa Monica, CA, United States
Senior National Direct Mail Campaign Manager – Membership Fundraising Portfolio
Position Summary The Senior Manager is a creative and experienced membership marketer responsible for designing and executing compelling donor engagement and fundraising campaigns. The role works closely with key program, membership, communications and digital staff, as well as the NRDC direct mail marketing agency. The position reports to the Managing Director of Membership and Planned Giving.
Responsibilities
Work with NRDC’s marketing agency and Membership leadership to write and edit clear, compelling copy for a variety of direct mail formats, including renewals, program fundraising campaigns, acknowledgments, and new member acquisition.
Collaborate on integrated campaigns with membership leadership, program and communications staff, direct marketing agency, and other creative team members to ensure a consistent brand voice and messaging across both direct mail and other channels.
Coordinate brainstorming sessions with key program staff, digital fundraisers, the direct marketing agency and membership leadership to generate creative concepts for direct mail campaigns.
Write and adapt copy for various stages of the member journey and for different segments of the target audience, managing changing requirements and deadlines in a fast‑paced environment.
Oversee copy approval with key NRDC program staff, Membership leadership, and NRDC’s Office of General Counsel.
Work closely with issue experts in Programs, Communications, Donor Relations, and Government Affairs to stay abreast of program developments and membership advocacy and fundraising opportunities.
Ensure all copy adheres to brand style guidelines and maintains a consistent, compelling voice.
Write, edit, and proofread content for accuracy, clarity, and grammatical correctness.
Ensure copy supports the overall direct response strategy, including offer strategies and a clear call‑to‑action.
Utilize data and research to inform copy effectiveness.
Refine and optimize copy based on campaign results.
Qualifications
Bachelor’s degree required.
4–7 years of professional experience in direct marketing, ideally with experience working on progressive national advocacy causes and/or political or electoral campaigns.
A portfolio demonstrating successful direct response or direct mail marketing experience.
Skills, Abilities, Competencies
Exceptional written communication skills, with a keen eye for grammar, punctuation, and detail.
The ability to craft persuasive messages targeted to a specific audience to drive action.
Excellent communication and interpersonal skills for effective collaboration with creative teams and other departments.
The ability to work in a fast‑paced, deadline‑driven environment and adapt to evolving project needs and feedback.
Meticulous proofreading and fact‑checking skills to ensure accuracy and quality.
Project‑management skills along with creativity, adaptability, and teamwork.
A deep concern for the natural world and a commitment to grassroots action for environmental protection.
Ability to travel to NRDC U.S. based offices, approximately less than 20% annually.
Benefits Salary range: $90,000 to $115,000 (non‑profit scale). Employees work in a hybrid model, required to be in the office 8 days per month. NRDC offers competitive salaries and excellent benefits.
Equal Employment Opportunity NRDC is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, religion, gender, gender identity or expression, marital status, sexual orientation, national origin, citizenship, age, disability, veteran status, or any other characteristic protected by federal, state or local law. Pursuant to the San Francisco Fair Chance Ordinance, NRDC will consider for employment qualified applicants with arrest and conviction records.
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Position Summary The Senior Manager is a creative and experienced membership marketer responsible for designing and executing compelling donor engagement and fundraising campaigns. The role works closely with key program, membership, communications and digital staff, as well as the NRDC direct mail marketing agency. The position reports to the Managing Director of Membership and Planned Giving.
Responsibilities
Work with NRDC’s marketing agency and Membership leadership to write and edit clear, compelling copy for a variety of direct mail formats, including renewals, program fundraising campaigns, acknowledgments, and new member acquisition.
Collaborate on integrated campaigns with membership leadership, program and communications staff, direct marketing agency, and other creative team members to ensure a consistent brand voice and messaging across both direct mail and other channels.
Coordinate brainstorming sessions with key program staff, digital fundraisers, the direct marketing agency and membership leadership to generate creative concepts for direct mail campaigns.
Write and adapt copy for various stages of the member journey and for different segments of the target audience, managing changing requirements and deadlines in a fast‑paced environment.
Oversee copy approval with key NRDC program staff, Membership leadership, and NRDC’s Office of General Counsel.
Work closely with issue experts in Programs, Communications, Donor Relations, and Government Affairs to stay abreast of program developments and membership advocacy and fundraising opportunities.
Ensure all copy adheres to brand style guidelines and maintains a consistent, compelling voice.
Write, edit, and proofread content for accuracy, clarity, and grammatical correctness.
Ensure copy supports the overall direct response strategy, including offer strategies and a clear call‑to‑action.
Utilize data and research to inform copy effectiveness.
Refine and optimize copy based on campaign results.
Qualifications
Bachelor’s degree required.
4–7 years of professional experience in direct marketing, ideally with experience working on progressive national advocacy causes and/or political or electoral campaigns.
A portfolio demonstrating successful direct response or direct mail marketing experience.
Skills, Abilities, Competencies
Exceptional written communication skills, with a keen eye for grammar, punctuation, and detail.
The ability to craft persuasive messages targeted to a specific audience to drive action.
Excellent communication and interpersonal skills for effective collaboration with creative teams and other departments.
The ability to work in a fast‑paced, deadline‑driven environment and adapt to evolving project needs and feedback.
Meticulous proofreading and fact‑checking skills to ensure accuracy and quality.
Project‑management skills along with creativity, adaptability, and teamwork.
A deep concern for the natural world and a commitment to grassroots action for environmental protection.
Ability to travel to NRDC U.S. based offices, approximately less than 20% annually.
Benefits Salary range: $90,000 to $115,000 (non‑profit scale). Employees work in a hybrid model, required to be in the office 8 days per month. NRDC offers competitive salaries and excellent benefits.
Equal Employment Opportunity NRDC is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, religion, gender, gender identity or expression, marital status, sexual orientation, national origin, citizenship, age, disability, veteran status, or any other characteristic protected by federal, state or local law. Pursuant to the San Francisco Fair Chance Ordinance, NRDC will consider for employment qualified applicants with arrest and conviction records.
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