Marketing Associate
PTR Global, Seattle, WA, United States
Job Title
Marketing Associate
Duration 12 months
Location Remote (PST Hours)
Job Description The Marketing Associate will manage audience architecture, orchestration, and operational support for demand generation campaigns across paid social, content syndication, and display channels. This role ensures high‑quality audience data, maintains naming conventions, stays current on ad‑tech trends, and collaborates with cross‑functional stakeholders.
Responsibilities
Audience Architecture: Build, QA, and maintain first‑party and account‑based audiences for demand generation campaigns.
Platform Orchestration: Manage the flow of audience data between Demandbase, third‑party ad platforms, and lead validation platforms.
Operational Support: Act as primary intake lead for regional audience requests, handle permissions, campaign structure, and taxonomy adoption.
Governance and Taxonomy: Ensure adherence to global naming conventions and data standards for accurate downstream reporting.
Market Awareness: Stay current on ad‑tech trends, capability updates, and privacy compliance changes impacting B2B advertising.
Team Collaboration: Share wins, “test and learn” insights, and collaborate with stakeholders to improve audience match rates and reach.
Technical Must‑Haves
Platform Operations: Experience building and managing audiences within a B2B Go‑To‑Market platform such as Demandbase.
Data Logic and Segmentation: Strong understanding of Boolean logic and SQL‑like database structures to build precise account and contact lists.
MarTech Orchestration: Experience pushing audiences to third‑party ad platforms (LinkedIn, Google, Meta).
Data Hygiene and Excellence: High proficiency in Excel/Google Sheets for data validation and ensuring accurate data quality.
Operational Discipline: Execute repetitive technical workflows with 100% accuracy and consistency.
Naming Convention Governance: Strict adherence to taxonomy and naming conventions for accurate tracking and reporting.
Professional and People Skills
Stakeholder Management: Translate marketing requests into technical requirements and manage expectations on delivery timelines.
Strategic Execution: Balance tactical work with a focus on broader campaign goals.
Agile Problem Solving: Pivot quickly when priorities shift and troubleshoot integration errors independently.
Clear Communication: Explain technical reasoning behind data or audience discrepancies to non‑technical partners.
Nice to Haves
Ad Ops Background: Campaign tagging, trafficking, and tracking experience.
Full‑Stack MarTech: Familiarity with Google Marketing Platform, DSPs, and CRMs such as Salesforce, Marketo, or HubSpot.
Closed‑Loop Feedback: Basic analysis of audience reach and match rates.
Optimization Mindset: Test‑and‑learn approach to automate manual steps in audience building.
Governance and Privacy: Understanding of modern data privacy compliance in audience targeting.
About the Team As part of the Media Operations team at Salesforce, you will support paid media operations, enabling high‑performing campaigns that drive pipeline and business impact. You will partner closely with a senior audience strategist and deliver scalable, precision‑driven data workflows.
Pay Range $25 - $30 per hour. Compensation may vary based on scope, complexity, location, and experience.
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Duration 12 months
Location Remote (PST Hours)
Job Description The Marketing Associate will manage audience architecture, orchestration, and operational support for demand generation campaigns across paid social, content syndication, and display channels. This role ensures high‑quality audience data, maintains naming conventions, stays current on ad‑tech trends, and collaborates with cross‑functional stakeholders.
Responsibilities
Audience Architecture: Build, QA, and maintain first‑party and account‑based audiences for demand generation campaigns.
Platform Orchestration: Manage the flow of audience data between Demandbase, third‑party ad platforms, and lead validation platforms.
Operational Support: Act as primary intake lead for regional audience requests, handle permissions, campaign structure, and taxonomy adoption.
Governance and Taxonomy: Ensure adherence to global naming conventions and data standards for accurate downstream reporting.
Market Awareness: Stay current on ad‑tech trends, capability updates, and privacy compliance changes impacting B2B advertising.
Team Collaboration: Share wins, “test and learn” insights, and collaborate with stakeholders to improve audience match rates and reach.
Technical Must‑Haves
Platform Operations: Experience building and managing audiences within a B2B Go‑To‑Market platform such as Demandbase.
Data Logic and Segmentation: Strong understanding of Boolean logic and SQL‑like database structures to build precise account and contact lists.
MarTech Orchestration: Experience pushing audiences to third‑party ad platforms (LinkedIn, Google, Meta).
Data Hygiene and Excellence: High proficiency in Excel/Google Sheets for data validation and ensuring accurate data quality.
Operational Discipline: Execute repetitive technical workflows with 100% accuracy and consistency.
Naming Convention Governance: Strict adherence to taxonomy and naming conventions for accurate tracking and reporting.
Professional and People Skills
Stakeholder Management: Translate marketing requests into technical requirements and manage expectations on delivery timelines.
Strategic Execution: Balance tactical work with a focus on broader campaign goals.
Agile Problem Solving: Pivot quickly when priorities shift and troubleshoot integration errors independently.
Clear Communication: Explain technical reasoning behind data or audience discrepancies to non‑technical partners.
Nice to Haves
Ad Ops Background: Campaign tagging, trafficking, and tracking experience.
Full‑Stack MarTech: Familiarity with Google Marketing Platform, DSPs, and CRMs such as Salesforce, Marketo, or HubSpot.
Closed‑Loop Feedback: Basic analysis of audience reach and match rates.
Optimization Mindset: Test‑and‑learn approach to automate manual steps in audience building.
Governance and Privacy: Understanding of modern data privacy compliance in audience targeting.
About the Team As part of the Media Operations team at Salesforce, you will support paid media operations, enabling high‑performing campaigns that drive pipeline and business impact. You will partner closely with a senior audience strategist and deliver scalable, precision‑driven data workflows.
Pay Range $25 - $30 per hour. Compensation may vary based on scope, complexity, location, and experience.
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