Senior Product Marketing Manager
Cypress HCM, San Francisco, CA, United States
Job Details
Location: Remote (PST)
Duration: 3/16/2026 to 3/19/2027
Team: Firefly B2B PMM
About The Role Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Creative Cloud Enterprise team is looking for a strategic and collaborative Senior Product Marketing Manager to drive engagement and retention. This is a cross-functional role with high visibility. In this role, you’ll partner with campaign marketing, customer success, analytics, and product leaders to drive generative AI adoption among existing enterprise customers.
Key Responsibilities Engagement & Retention Strategy
Develop and execute engagement and retention strategies for Creative Cloud Enterprise customers, with a strong focus on driving generative AI adoption and credit consumption across key workflows.
Develop messaging, education, and campaigns to accelerate adoption.
Generative AI Adoption & Value Realization
Translate generative AI capabilities into clear, enterprise ready value propositions that resonate with creative leaders, IT stakeholders, and end users.
Develop narratives, use cases, and best practice guidance that help customers understand how and where to apply generative AI to drive productivity, creativity, and ROI.
Campaign & Program Partnership
Partner with Campaign Marketing to design and execute targeted engagement programs aimed at increasing feature adoption, active usage, and retention.
Inform campaign strategy with customer insights, segmentation, and behavioral data.
Contribute to in product, lifecycle, and field led programs that reinforce value post sale.
Customer Insights & Analytics
Work closely with Analytics, Customer Success Ops, and Product teams to analyze usage trends, adoption patterns, and churn signals within the Enterprise segment.
Champion the voice of the enterprise customer across cross functional partners.
Cross Functional Leadership
Collaborate with Product Management to stay closely aligned to the roadmap and influence prioritization based on enterprise customer needs and adoption barriers.
Ensure tight alignment across Product Marketing, Campaign Marketing, Customer Success, and Sales Enablement.
Required Skills & Qualifications
5–8+ years of experience in B2B SaaS Product Marketing, Growth, Engagement, or Retention roles, ideally supporting enterprise customers.
Strong foundation in go?to?market strategy, customer lifecycle marketing, and post?sale engagement.
Experience translating complex product capabilities—especially AI?powered features—to clear, customer?centric value narratives.
Demonstrated ability to work cross?functionally with Product, Analytics, Campaign Marketing, Sales, and Customer Success teams.
Analytical mindset with experience using data and insights to drive recommendations and influence strategy.
Excellent storytelling, communication, and stakeholder management skills.
Comfort operating in ambiguity, with the ability to independently drive workstreams forward as a contractor.
Passion for creative technology, innovation, and helping customers unlock me.
Compensation
$63.00 to $66.20 per hour.
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Location: Remote (PST)
Duration: 3/16/2026 to 3/19/2027
Team: Firefly B2B PMM
About The Role Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Creative Cloud Enterprise team is looking for a strategic and collaborative Senior Product Marketing Manager to drive engagement and retention. This is a cross-functional role with high visibility. In this role, you’ll partner with campaign marketing, customer success, analytics, and product leaders to drive generative AI adoption among existing enterprise customers.
Key Responsibilities Engagement & Retention Strategy
Develop and execute engagement and retention strategies for Creative Cloud Enterprise customers, with a strong focus on driving generative AI adoption and credit consumption across key workflows.
Develop messaging, education, and campaigns to accelerate adoption.
Generative AI Adoption & Value Realization
Translate generative AI capabilities into clear, enterprise ready value propositions that resonate with creative leaders, IT stakeholders, and end users.
Develop narratives, use cases, and best practice guidance that help customers understand how and where to apply generative AI to drive productivity, creativity, and ROI.
Campaign & Program Partnership
Partner with Campaign Marketing to design and execute targeted engagement programs aimed at increasing feature adoption, active usage, and retention.
Inform campaign strategy with customer insights, segmentation, and behavioral data.
Contribute to in product, lifecycle, and field led programs that reinforce value post sale.
Customer Insights & Analytics
Work closely with Analytics, Customer Success Ops, and Product teams to analyze usage trends, adoption patterns, and churn signals within the Enterprise segment.
Champion the voice of the enterprise customer across cross functional partners.
Cross Functional Leadership
Collaborate with Product Management to stay closely aligned to the roadmap and influence prioritization based on enterprise customer needs and adoption barriers.
Ensure tight alignment across Product Marketing, Campaign Marketing, Customer Success, and Sales Enablement.
Required Skills & Qualifications
5–8+ years of experience in B2B SaaS Product Marketing, Growth, Engagement, or Retention roles, ideally supporting enterprise customers.
Strong foundation in go?to?market strategy, customer lifecycle marketing, and post?sale engagement.
Experience translating complex product capabilities—especially AI?powered features—to clear, customer?centric value narratives.
Demonstrated ability to work cross?functionally with Product, Analytics, Campaign Marketing, Sales, and Customer Success teams.
Analytical mindset with experience using data and insights to drive recommendations and influence strategy.
Excellent storytelling, communication, and stakeholder management skills.
Comfort operating in ambiguity, with the ability to independently drive workstreams forward as a contractor.
Passion for creative technology, innovation, and helping customers unlock me.
Compensation
$63.00 to $66.20 per hour.
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