Content Strategist / Branded Content Editor
BDG, New York, NY, United States
Overview
BDG is seeking a Content Strategist / Branded Content Editor with experience in beauty, wellness, health, pharma, and/or personal care to join our team on a maternity leave cover. In this role, you’ll collaborate with creatives and strategists to develop and execute branded campaigns that resonate with BDG’s audience. You will partner with leading advertisers to ideate and pitch culturally relevant concepts and bring them to life across written and social content within BDG’s portfolio of sites. About The Role
The Content Strategist / Branded Content Editor will own branded content campaigns from pitch through execution. You’ll connect each of BDG’s brands with advertiser objectives, ensuring all article, social, and newsletter content remains on-strategy, on-brand, and premium in quality—particularly within the beauty, wellness, health, pharma, and personal care spaces. You will have a firm grasp on each BDG brand’s editorial voice and be able to collaborate with key players to brainstorm creative concepts and turn them into a reality. Tasks may include drawing inspiration from trends for client pitches, assigning and editing articles to align with a promotional campaign, or working with mega-influencers to creatively direct branded Instagram Reels and TikToks. Responsibilities
Oversee branded content campaigns from start to finish with minimal oversight Work with Marketing and Sales teams to brainstorm, pitch, and write up clear, concise creative concepts in response to client RFPs Lead content discussions on client kick-off calls Write and edit copy for articles, email newsletters, and social captions Pitch influencer-led social content and develop creative briefs for talent Partner with Design team to oversee the creation of visual assets Collaborate with Client Experience team to ensure campaigns meet expectations Build out creative timelines, staying on top of deadlines for multiple projects at once Occasionally provide an editorial perspective on branded photo and video shoots Continually build upon BDG’s evolving best practices for branded content Keep up with industry trends across categories, leveraging insights to broaden BDG’s offerings Requirements
5-7 years of experience in content strategy and/or branded content at a publisher, agency, or brand Confidence participating in client calls and internal brainstorms, with the ability to clearly present and pitch creative ideas A demonstrated ability to conceptualize, write, and edit content for social & on-site A portfolio or links to past content is a must! A passion for digital advertising at BDG and beyond A positive, team-oriented attitude and strong interpersonal skills A proven ability to juggle multiple initiatives at once, without missing deadlines An enthusiasm for BDG’s mission and the energy to work at a fast-paced company Things to Note
This is a hybrid, freelance maternity leave cover role based in NYC This role would require candidates to work 30 hours per week The hourly rate for this position is $70/hour We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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BDG is seeking a Content Strategist / Branded Content Editor with experience in beauty, wellness, health, pharma, and/or personal care to join our team on a maternity leave cover. In this role, you’ll collaborate with creatives and strategists to develop and execute branded campaigns that resonate with BDG’s audience. You will partner with leading advertisers to ideate and pitch culturally relevant concepts and bring them to life across written and social content within BDG’s portfolio of sites. About The Role
The Content Strategist / Branded Content Editor will own branded content campaigns from pitch through execution. You’ll connect each of BDG’s brands with advertiser objectives, ensuring all article, social, and newsletter content remains on-strategy, on-brand, and premium in quality—particularly within the beauty, wellness, health, pharma, and personal care spaces. You will have a firm grasp on each BDG brand’s editorial voice and be able to collaborate with key players to brainstorm creative concepts and turn them into a reality. Tasks may include drawing inspiration from trends for client pitches, assigning and editing articles to align with a promotional campaign, or working with mega-influencers to creatively direct branded Instagram Reels and TikToks. Responsibilities
Oversee branded content campaigns from start to finish with minimal oversight Work with Marketing and Sales teams to brainstorm, pitch, and write up clear, concise creative concepts in response to client RFPs Lead content discussions on client kick-off calls Write and edit copy for articles, email newsletters, and social captions Pitch influencer-led social content and develop creative briefs for talent Partner with Design team to oversee the creation of visual assets Collaborate with Client Experience team to ensure campaigns meet expectations Build out creative timelines, staying on top of deadlines for multiple projects at once Occasionally provide an editorial perspective on branded photo and video shoots Continually build upon BDG’s evolving best practices for branded content Keep up with industry trends across categories, leveraging insights to broaden BDG’s offerings Requirements
5-7 years of experience in content strategy and/or branded content at a publisher, agency, or brand Confidence participating in client calls and internal brainstorms, with the ability to clearly present and pitch creative ideas A demonstrated ability to conceptualize, write, and edit content for social & on-site A portfolio or links to past content is a must! A passion for digital advertising at BDG and beyond A positive, team-oriented attitude and strong interpersonal skills A proven ability to juggle multiple initiatives at once, without missing deadlines An enthusiasm for BDG’s mission and the energy to work at a fast-paced company Things to Note
This is a hybrid, freelance maternity leave cover role based in NYC This role would require candidates to work 30 hours per week The hourly rate for this position is $70/hour We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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