Director of Content Strategy and Market Enablement
Planisware, San Francisco, CA, United States
Planisware is a leading provider of Strategic Portfolio Management (SPM) solutions, helping organizations connect strategy to execution and drive better business outcomes.
Our platform enables companies to plan, prioritize, and deliver complex initiatives across R&D, IT, and capital projects, with strong adoption across pharmaceutical, medical device, manufacturing, energy, and financial services industries.
With a strong foundation, global presence, and continued growth, Planisware is uniquely positioned to shape the future of portfolio management.
About the role
We are looking for a Director of Content Strategy & Market Enablement to shape how Planisware’s vision is communicated and how it translates into compelling narratives, scalable content, and effective go‑to‑market execution. This role sits at the intersection of platform storytelling, solution positioning, and commercial enablement. You will define how we articulate our value across industries and use cases, while building a content engine that supports growth, adoption, and market differentiation. You will partner closely with Product, Sales, and Marketing teams to ensure that our messaging is clear, consistent, and impactful from executive conversations to campaign activation. Responsibilities
Platform Narrative & Value Articulation
Shape and evolve Planisware’s narrative across platforms, solutions, and key innovations (including AI and decision intelligence) Translate complex capabilities into clear, differentiated business value Ensure consistency of messaging across industries and the buyer journey Support executive storytelling and strategic communications Content Strategy & Thought Leadership
Build and lead a content strategy aligned with Planisware’s positioning Define editorial pillars tied to market priorities Oversee high-impact content across various channels and formats Elevate content from volume-driven to insight-driven Shape messaging for major platform and AI launches Align with Product and Sales before, during, after launches Ensure adoption across go‑to‑market teams Establish scalable content and messaging operating model Define governance and workflows Connect narrative, content, and GTM execution Performance & Impact
Define measurement of narrative and content effectiveness Track adoption and pipeline influence Refine content based on feedback and data Qualifications
10+ years of experience in an enterprise B2B marketing, content, or GTM role Experience translating complex platforms into clear narratives Experience supporting product launches in complex technical environments Ability to build scalable content strategies Understanding of enterprise buying cycles Strong cross‑functional collaboration Strong prioritization and simplification skills What Success Looks Like
Clear, differentiated narrative that positions Planisware as an industry leader Strong alignment across Product, Sales, and Marketing Scalable, impact‑focused content engine Strong adoption and market resonance Why This Role Matters
As Planisware expands its platform and AI capabilities, how we communicate our value becomes a critical differentiator. This role ensures that our innovation is clearly understood, effectively communicated, and translated into business impact. Benefits and Perks
Paid holidays Up to 4 months maternity leave Paternity leave Life, short and long‑term disability insurance Company annual kick‑off trip 401(k) plan with company variable contribution Health, dental, and vision insurance FSA plan, including employer contribution Cell phone and internet allowances Quarterly events/monthly happy hour Community outreach Tuition assistance program Graduate program This role will be based out of our San Francisco, CA office. Planisware currently has a hybrid policy of working in‑office four days per week, Monday‑Thursday, with remote flexibility on Friday. This is subject to change as the company sees fit.
#J-18808-Ljbffr
We are looking for a Director of Content Strategy & Market Enablement to shape how Planisware’s vision is communicated and how it translates into compelling narratives, scalable content, and effective go‑to‑market execution. This role sits at the intersection of platform storytelling, solution positioning, and commercial enablement. You will define how we articulate our value across industries and use cases, while building a content engine that supports growth, adoption, and market differentiation. You will partner closely with Product, Sales, and Marketing teams to ensure that our messaging is clear, consistent, and impactful from executive conversations to campaign activation. Responsibilities
Platform Narrative & Value Articulation
Shape and evolve Planisware’s narrative across platforms, solutions, and key innovations (including AI and decision intelligence) Translate complex capabilities into clear, differentiated business value Ensure consistency of messaging across industries and the buyer journey Support executive storytelling and strategic communications Content Strategy & Thought Leadership
Build and lead a content strategy aligned with Planisware’s positioning Define editorial pillars tied to market priorities Oversee high-impact content across various channels and formats Elevate content from volume-driven to insight-driven Shape messaging for major platform and AI launches Align with Product and Sales before, during, after launches Ensure adoption across go‑to‑market teams Establish scalable content and messaging operating model Define governance and workflows Connect narrative, content, and GTM execution Performance & Impact
Define measurement of narrative and content effectiveness Track adoption and pipeline influence Refine content based on feedback and data Qualifications
10+ years of experience in an enterprise B2B marketing, content, or GTM role Experience translating complex platforms into clear narratives Experience supporting product launches in complex technical environments Ability to build scalable content strategies Understanding of enterprise buying cycles Strong cross‑functional collaboration Strong prioritization and simplification skills What Success Looks Like
Clear, differentiated narrative that positions Planisware as an industry leader Strong alignment across Product, Sales, and Marketing Scalable, impact‑focused content engine Strong adoption and market resonance Why This Role Matters
As Planisware expands its platform and AI capabilities, how we communicate our value becomes a critical differentiator. This role ensures that our innovation is clearly understood, effectively communicated, and translated into business impact. Benefits and Perks
Paid holidays Up to 4 months maternity leave Paternity leave Life, short and long‑term disability insurance Company annual kick‑off trip 401(k) plan with company variable contribution Health, dental, and vision insurance FSA plan, including employer contribution Cell phone and internet allowances Quarterly events/monthly happy hour Community outreach Tuition assistance program Graduate program This role will be based out of our San Francisco, CA office. Planisware currently has a hybrid policy of working in‑office four days per week, Monday‑Thursday, with remote flexibility on Friday. This is subject to change as the company sees fit.
#J-18808-Ljbffr