State Director: Wisconsin - Loud Lemon
Nosh.com, Wisconsin Rapids, WI, United States
Job Title: State Director – Wisconsin
Location: Wisconsin (significant in‑state market travel)
Industry: Beverage / Alcohol
About The Company We are not a maintenance brand — we are a growth brand. We operate in one of the fastest‑moving segments of the beverage alcohol industry and are expanding aggressively across priority U.S. markets. Our focus is simple: build distribution fast, dominate at retail, win in on‑premise, and drive velocity.
This is a high‑energy, performance‑driven organization built by operators who understand that brands are won in the market — not in meetings. We invest in brand, programming, and market support, but we expect execution, accountability, and results.
If you are comfortable coasting, this is not the role for you. If you like building, pushing, and outperforming larger competitors, read on.
Position Overview The State Director – Wisconsin is the quarterback of the state. This role owns market performance. Period.
You will drive distribution expansion, hold distributor teams accountable, build key retail and on‑premise relationships, and ensure our programs are executed in market the way they were designed. This is a hands‑on, field‑first leadership role for someone who knows how to create momentum and turn it into measurable sales growth.
What Winning Looks Like
Distribution expanding month over month
Strong execution in chain and independent retail
Visible presence in priority on‑premise accounts
Distributor teams actively selling our brand, not just carrying it
Programs showing up at retail, not just on paper
Depletions trending up consistently
Core Responsibilities Own the Number
Establish and hit aggressive state sales goals
Drive depletion growth across off‑premise and on‑premise channels
Monitor KPIs: distribution gains, rate of sale, feature activity, display execution
Identify gaps quickly and take action
Drive Distributor Performance
Be the most engaged supplier in the distributor’s portfolio
Lead ride‑withs, work‑withs, and market blitzes
Train and motivate distributor sales teams
Run structured business reviews and follow up with action plans
Hold partners accountable to agreed targets and execution standards
Win at Retail
Open new accounts and secure incremental placements
Drive displays, features, and promotional support
Ensure POS and programs are executed correctly
Build relationships with key buyers and decision‑makers
Win in On‑Premise
Secure menu placements and features
Build presence in high‑visibility accounts
Support events, promotions, and activations
Work alongside distributor teams to convert targets
Execute Programs Relentlessly
Translate national and regional strategy into local action
Ensure promotions, pricing, and activation plans show up in market
Provide competitive intelligence and market feedback
Qualifications Required
Minimum 5+ years in the beverage industry
Direct alcohol beverage experience
Strong working knowledge of the three‑tier system
Proven track record of driving growth, not maintaining business
Experience working closely with distributors and influencing performance
Willingness to spend significant time in market
Preferred
Experience building brands in expansion mode
Existing distributor relationships in Wisconsin
Chain retail and on‑premise account experience
Key Traits for Success
Competitive and results‑obsessed
High accountability — owns outcomes, not excuses
Strong field presence and work ethic
Skilled at motivating distributor teams
Comfortable pushing for more: more placements, more displays, more features
Moves fast and adjusts quickly
Compensation
Competitive base salary
Aggressive performance‑based bonus
Travel reimbursement
Career growth opportunity as the company expands nationally
The Bottom Line Wisconsin is a growth market. We are investing here and expect performance. This role is for a builder who wants to make a visible impact, drive real numbers, and grow with a company that is moving fast.
#J-18808-Ljbffr
Location: Wisconsin (significant in‑state market travel)
Industry: Beverage / Alcohol
About The Company We are not a maintenance brand — we are a growth brand. We operate in one of the fastest‑moving segments of the beverage alcohol industry and are expanding aggressively across priority U.S. markets. Our focus is simple: build distribution fast, dominate at retail, win in on‑premise, and drive velocity.
This is a high‑energy, performance‑driven organization built by operators who understand that brands are won in the market — not in meetings. We invest in brand, programming, and market support, but we expect execution, accountability, and results.
If you are comfortable coasting, this is not the role for you. If you like building, pushing, and outperforming larger competitors, read on.
Position Overview The State Director – Wisconsin is the quarterback of the state. This role owns market performance. Period.
You will drive distribution expansion, hold distributor teams accountable, build key retail and on‑premise relationships, and ensure our programs are executed in market the way they were designed. This is a hands‑on, field‑first leadership role for someone who knows how to create momentum and turn it into measurable sales growth.
What Winning Looks Like
Distribution expanding month over month
Strong execution in chain and independent retail
Visible presence in priority on‑premise accounts
Distributor teams actively selling our brand, not just carrying it
Programs showing up at retail, not just on paper
Depletions trending up consistently
Core Responsibilities Own the Number
Establish and hit aggressive state sales goals
Drive depletion growth across off‑premise and on‑premise channels
Monitor KPIs: distribution gains, rate of sale, feature activity, display execution
Identify gaps quickly and take action
Drive Distributor Performance
Be the most engaged supplier in the distributor’s portfolio
Lead ride‑withs, work‑withs, and market blitzes
Train and motivate distributor sales teams
Run structured business reviews and follow up with action plans
Hold partners accountable to agreed targets and execution standards
Win at Retail
Open new accounts and secure incremental placements
Drive displays, features, and promotional support
Ensure POS and programs are executed correctly
Build relationships with key buyers and decision‑makers
Win in On‑Premise
Secure menu placements and features
Build presence in high‑visibility accounts
Support events, promotions, and activations
Work alongside distributor teams to convert targets
Execute Programs Relentlessly
Translate national and regional strategy into local action
Ensure promotions, pricing, and activation plans show up in market
Provide competitive intelligence and market feedback
Qualifications Required
Minimum 5+ years in the beverage industry
Direct alcohol beverage experience
Strong working knowledge of the three‑tier system
Proven track record of driving growth, not maintaining business
Experience working closely with distributors and influencing performance
Willingness to spend significant time in market
Preferred
Experience building brands in expansion mode
Existing distributor relationships in Wisconsin
Chain retail and on‑premise account experience
Key Traits for Success
Competitive and results‑obsessed
High accountability — owns outcomes, not excuses
Strong field presence and work ethic
Skilled at motivating distributor teams
Comfortable pushing for more: more placements, more displays, more features
Moves fast and adjusts quickly
Compensation
Competitive base salary
Aggressive performance‑based bonus
Travel reimbursement
Career growth opportunity as the company expands nationally
The Bottom Line Wisconsin is a growth market. We are investing here and expect performance. This role is for a builder who wants to make a visible impact, drive real numbers, and grow with a company that is moving fast.
#J-18808-Ljbffr