Head of Social & Social Commerce (TikTok + Amazon + Shopify)
Wellgenix usa, Phoenix, AZ, United States
For over two decades, Wellgenix has focused on making wellness simple and effective through advanced liquid nutrition that delivers faster absorption and cleaner formulations.
As we scale the brand, we believe social commerce will be a primary driver of growth — and we are investing accordingly. The company is entering a significant growth phase and is seeking a high-caliber leader to build and scale our social commerce engine.
This is a strategic, revenue-focused role for someone who understands how to translate TikTok engagement into meaningful GMV and Amazon traffic into repeat customers. We are looking for an experienced operator who combines strong creative instincts with disciplined commercial execution.
The Role As Head of Social & Social Commerce, you will own and scale Wellgenix’s social-driven revenue across:
TikTok (organic and TikTok Shop)
Amazon (social-led demand generation)
You will be responsible for building a measurable, repeatable growth engine that integrates content, creators, community, and commerce.
Key Responsibilities
Develop and execute a best-in-class TikTok Shop growth strategy
Drive qualified demand into Amazon and Shopify ecosystems
Lead and mentor a high-performing social and content team
Build and scale creator and influencer programs with clear ROI accountability
Optimize the full funnel from content to conversion
Own and report on key performance metrics, including:
Social-driven revenue
Creator ROI
Partner closely with paid media, Amazon, and e-commerce teams
Stay ahead of platform and social commerce trends
Candidate Profile Required experience
Proven track record leading teams that have successfully executed and scaled TikTok and Amazon sales strategies
Demonstrated success driving measurable GMV through social commerce
Deep hands-on expertise with TikTok, including TikTok Shop
Strong leadership experience building and managing high-performing teams
Highly analytical with a strong performance and commercial mindset
Comfortable operating in fast-paced, high-growth environments
Preferred
Experience in wellness, CPG, or high-growth DTC brands
Familiarity with subscription and repeat purchase models
Experience building high-performing creator ecosystems
Highly competitive base salary commensurate with experience
Performance-based bonus directly tied to revenue and growth KPIs
Long-term upside aligned with company growth
Hybrid working flexibility in Phoenix
This is an opportunity to take a leadership role in scaling a brand with strong fundamentals and significant upside. You will have the autonomy, resources, and executive support needed to build a best-in-class social commerce function.
If you have a proven path from social engagement to real revenue and are ready to build at scale, we would welcome the conversation.
#J-18808-Ljbffr
As we scale the brand, we believe social commerce will be a primary driver of growth — and we are investing accordingly. The company is entering a significant growth phase and is seeking a high-caliber leader to build and scale our social commerce engine.
This is a strategic, revenue-focused role for someone who understands how to translate TikTok engagement into meaningful GMV and Amazon traffic into repeat customers. We are looking for an experienced operator who combines strong creative instincts with disciplined commercial execution.
The Role As Head of Social & Social Commerce, you will own and scale Wellgenix’s social-driven revenue across:
TikTok (organic and TikTok Shop)
Amazon (social-led demand generation)
You will be responsible for building a measurable, repeatable growth engine that integrates content, creators, community, and commerce.
Key Responsibilities
Develop and execute a best-in-class TikTok Shop growth strategy
Drive qualified demand into Amazon and Shopify ecosystems
Lead and mentor a high-performing social and content team
Build and scale creator and influencer programs with clear ROI accountability
Optimize the full funnel from content to conversion
Own and report on key performance metrics, including:
Social-driven revenue
Creator ROI
Partner closely with paid media, Amazon, and e-commerce teams
Stay ahead of platform and social commerce trends
Candidate Profile Required experience
Proven track record leading teams that have successfully executed and scaled TikTok and Amazon sales strategies
Demonstrated success driving measurable GMV through social commerce
Deep hands-on expertise with TikTok, including TikTok Shop
Strong leadership experience building and managing high-performing teams
Highly analytical with a strong performance and commercial mindset
Comfortable operating in fast-paced, high-growth environments
Preferred
Experience in wellness, CPG, or high-growth DTC brands
Familiarity with subscription and repeat purchase models
Experience building high-performing creator ecosystems
Highly competitive base salary commensurate with experience
Performance-based bonus directly tied to revenue and growth KPIs
Long-term upside aligned with company growth
Hybrid working flexibility in Phoenix
This is an opportunity to take a leadership role in scaling a brand with strong fundamentals and significant upside. You will have the autonomy, resources, and executive support needed to build a best-in-class social commerce function.
If you have a proven path from social engagement to real revenue and are ready to build at scale, we would welcome the conversation.
#J-18808-Ljbffr