Director, Programmatic Activation
Zeta Global, New York, NY, United States
Zeta Global (NYSE: ZETA) is the AI‑Powered Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, visit www.zetaglobal.com.
The Role We are looking for an ambitious trader with a proven track record of success in all aspects of programmatic campaign management, from trafficking and optimization to strategic guidance. As both a
strategic leader
and a
hands‑on trader , you will own media decision‑making to ensure the success of your campaign portfolio. This is a senior media execution role that requires close collaboration with supporting traders and Client Success teams. In addition to in‑platform optimizations, you will provide strategic direction to internal teams and participate in client conversations when media expertise is needed.
Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
Responsibilities
Deploy and optimize DSP budgets across programmatic channels, delivering market‑leading performance for the campaign portfolio.
Oversee a team of traders to drive performance, accuracy, and accountability at scale.
Partner with Client Success and Analytics teams to align client needs with the media approach.
Ensure minimal errors in tagging, targeting, and pacing.
Consistently exceed campaign objectives while identifying margin expansion opportunities.
Provide clear optimization notes and forward‑looking guidance to internal and client partners.
Master internal systems and tools for order management and internal communications.
Requirements
5+ years of hands‑on experience with a major DSP (e.g., Xandr, DV360, The Trade Desk, Viant, Yahoo, or Amazon DSP).
Management experience in a programmatic media role.
Knowledge of CM360, rich media vendors, site pixels, and web debugging tools.
Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention.
Demonstrated track record of effectively optimizing to goals.
Deep knowledge of auction mechanics, supply, and the broader programmatic ecosystem.
Demonstrated analytical ability and extreme attention to detail.
High proficiency in MS Excel.
Benefits & Perks
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee equity
Employee discounts, virtual wellness classes, and pet insurance And more!!
Salary Range The salary range for this role is $110,000-$140,000, depending on location and experience.
People & Culture at Zeta Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
Zeta in the News For recent press releases, visit https://zetaglobal.com/press/?cat=press-releases
#J-18808-Ljbffr
The Role We are looking for an ambitious trader with a proven track record of success in all aspects of programmatic campaign management, from trafficking and optimization to strategic guidance. As both a
strategic leader
and a
hands‑on trader , you will own media decision‑making to ensure the success of your campaign portfolio. This is a senior media execution role that requires close collaboration with supporting traders and Client Success teams. In addition to in‑platform optimizations, you will provide strategic direction to internal teams and participate in client conversations when media expertise is needed.
Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
Responsibilities
Deploy and optimize DSP budgets across programmatic channels, delivering market‑leading performance for the campaign portfolio.
Oversee a team of traders to drive performance, accuracy, and accountability at scale.
Partner with Client Success and Analytics teams to align client needs with the media approach.
Ensure minimal errors in tagging, targeting, and pacing.
Consistently exceed campaign objectives while identifying margin expansion opportunities.
Provide clear optimization notes and forward‑looking guidance to internal and client partners.
Master internal systems and tools for order management and internal communications.
Requirements
5+ years of hands‑on experience with a major DSP (e.g., Xandr, DV360, The Trade Desk, Viant, Yahoo, or Amazon DSP).
Management experience in a programmatic media role.
Knowledge of CM360, rich media vendors, site pixels, and web debugging tools.
Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention.
Demonstrated track record of effectively optimizing to goals.
Deep knowledge of auction mechanics, supply, and the broader programmatic ecosystem.
Demonstrated analytical ability and extreme attention to detail.
High proficiency in MS Excel.
Benefits & Perks
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee equity
Employee discounts, virtual wellness classes, and pet insurance And more!!
Salary Range The salary range for this role is $110,000-$140,000, depending on location and experience.
People & Culture at Zeta Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
Zeta in the News For recent press releases, visit https://zetaglobal.com/press/?cat=press-releases
#J-18808-Ljbffr