
VP, Lifecycle Marketing — Remote, Personalization Leader
Synchrony, Cincinnati, OH, United States
A leading financial services company is seeking a VP of Lifecycle Marketing to define and execute comprehensive lifecycle strategies aimed at enhancing customer engagement and retention. This role demands expertise in driving multi-channel customer experiences and leading a data-driven marketing team. Candidates should possess significant experience in lifecycle marketing, demonstrated team leadership, and proficiency in analytics and MarTech tools, alongside a Bachelor's degree.
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