Senior Manager Integrated Marketing
Trimble Transportation, Princeton, NJ, United States
Location: Based in Princeton, NJ or Westminster, CO as a hybrid employee or fully remote in the US
Trimble’s Transportation & Logistics business in North America is looking for a marketing leader to join our Revenue Marketing team.
The Senior Manager Integrated Marketing is a leadership role responsible for the strategy and execution of our customer engagement engine. You will lead a team of marketers to drive customer value, retention, and growth across our connected transportation ecosystem.
This is a player-coach role. You will partner with the Senior Director of Revenue Marketing to set the high-level strategy, while you and your team execute data-driven campaigns. Your mission is to move beyond traditional engagement tactics and build a program that helps customers unlock new value, migrate and modernize, and become vocal advocates for Trimble.
What you’ll do:
Manage, mentor, and develop a team of individual contributors across Lifecycle, Customer Marketing, and Integrated Campaigns
Collaborate with leadership to define the annual customer lifecycle marketing strategy.
Translate high-level revenue goals into actionable campaign plans for your team.
Foster a culture of testing and optimization. Ensure all team activities are measured against key metrics (Retention, Loyalty, Growth, Pipeline Contribution)
Drive customer value and growth by partner with sales to identify customer segments that would benefit from additional Trimble solutions and design campaigns that drive add-on, up-sell and cross-sell opportunities
Lead the marketing strategy for our conversion program. Build the educational pathways and resources that help on-premise customers confidently migrate to next-generation SaaS solutions
Use customer data to deliver the personalized campaign message at the right time, ensuring we are adding value not noise
Own the integrated marketing strategy for strategic campaigns and flagship in-person events ensuring that our biggest brand moments deliver measurable engagement and pipeline
Defend our core customer base, mitigating churn and building loyalty. Helping our customers be brand ambassadors and advocates
Who you are:
You don't just talk about open rates; you talk about pipeline contribution and bookings. You can point to a specific customer campaign you led that generated revenue
You have proven experience managing direct reports or leading cross-functional marketing teams. You enjoy coaching others to succeed
You understand the physics of a subscription business (NRR, Churn, LTV) and the dynamics of moving customers from on-prem to SaaS
You are action-oriented and comfortable working in a fast-paced environment. You see a gap in the process and you build a bridge to solve it
You are a collaborator who builds strong relationships with sales, customer success, and marketing teams
You are comfortable in front of executives and senior leaders, and are able to effectively communicate how marketing can deliver on shared goals
Requirements:
7+ years of B2B SaaS marketing experience, with a focus on Lifecycle, Customer Marketing, or Demand Generation
Bachelor’s degree in marketing, business, or a related field.
Proficiency with marketing automation platforms (e.g., Marketo), CRM (e.g., Salesforce), and customer success tools
Advanced communication and presentation skills, with the ability to align diverse teams toward a single strategic vision.
Strong project management skills, the ability to manage a wide variety of projects simultaneously
Familiarity with the Transportation and Logistics industry a plus
#J-18808-Ljbffr
Trimble’s Transportation & Logistics business in North America is looking for a marketing leader to join our Revenue Marketing team.
The Senior Manager Integrated Marketing is a leadership role responsible for the strategy and execution of our customer engagement engine. You will lead a team of marketers to drive customer value, retention, and growth across our connected transportation ecosystem.
This is a player-coach role. You will partner with the Senior Director of Revenue Marketing to set the high-level strategy, while you and your team execute data-driven campaigns. Your mission is to move beyond traditional engagement tactics and build a program that helps customers unlock new value, migrate and modernize, and become vocal advocates for Trimble.
What you’ll do:
Manage, mentor, and develop a team of individual contributors across Lifecycle, Customer Marketing, and Integrated Campaigns
Collaborate with leadership to define the annual customer lifecycle marketing strategy.
Translate high-level revenue goals into actionable campaign plans for your team.
Foster a culture of testing and optimization. Ensure all team activities are measured against key metrics (Retention, Loyalty, Growth, Pipeline Contribution)
Drive customer value and growth by partner with sales to identify customer segments that would benefit from additional Trimble solutions and design campaigns that drive add-on, up-sell and cross-sell opportunities
Lead the marketing strategy for our conversion program. Build the educational pathways and resources that help on-premise customers confidently migrate to next-generation SaaS solutions
Use customer data to deliver the personalized campaign message at the right time, ensuring we are adding value not noise
Own the integrated marketing strategy for strategic campaigns and flagship in-person events ensuring that our biggest brand moments deliver measurable engagement and pipeline
Defend our core customer base, mitigating churn and building loyalty. Helping our customers be brand ambassadors and advocates
Who you are:
You don't just talk about open rates; you talk about pipeline contribution and bookings. You can point to a specific customer campaign you led that generated revenue
You have proven experience managing direct reports or leading cross-functional marketing teams. You enjoy coaching others to succeed
You understand the physics of a subscription business (NRR, Churn, LTV) and the dynamics of moving customers from on-prem to SaaS
You are action-oriented and comfortable working in a fast-paced environment. You see a gap in the process and you build a bridge to solve it
You are a collaborator who builds strong relationships with sales, customer success, and marketing teams
You are comfortable in front of executives and senior leaders, and are able to effectively communicate how marketing can deliver on shared goals
Requirements:
7+ years of B2B SaaS marketing experience, with a focus on Lifecycle, Customer Marketing, or Demand Generation
Bachelor’s degree in marketing, business, or a related field.
Proficiency with marketing automation platforms (e.g., Marketo), CRM (e.g., Salesforce), and customer success tools
Advanced communication and presentation skills, with the ability to align diverse teams toward a single strategic vision.
Strong project management skills, the ability to manage a wide variety of projects simultaneously
Familiarity with the Transportation and Logistics industry a plus
#J-18808-Ljbffr