Social Media & Content Assistant, Curlsmith
Helen of Troy, Boston, MA, United States
Overview
Our Beauty & Wellness division empowers consumers with trusted products that support self‑care, from salon‑quality styling tools to wellness devices such as humidifiers and air purifiers. The division includes brands such as Braun, Pur, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon.
Position Social Media & Content Assistant, Curlsmith
Department Marketing – Beauty & Wellness
Work Location Boston, MA (Hybrid – 3 days onsite, option to work remotely on Mondays and Fridays)
Responsibilities
Manage community interaction and respond to consumer engagement on Facebook, Instagram, YouTube, TikTok, Threads, and Pinterest.
Schedule and publish content across all Curlsmith social media channels.
Monitor and respond to customer queries with the Lead Hair Educator to ensure accurate, educated answers.
Engage with the community through likes, comments, reposts, and user‑generated content.
Report feedback from social channels to the team during meetings.
Identify and track new trends, emerging talent, and best practices for content and campaigns.
Film, shoot, and edit short‑form content (TikTok, Reels, etc.) and behind‑the‑scenes footage at photoshoots, events, and meetings.
Own organic social media calendars for all channels, including copywriting and content planning.
Manage the UGC platform for brand touchpoints across organic and paid social.
Brief content creators on ideas for both campaigns and organic content.
Skills Needed
Passion and strong knowledge of all social media channels.
Understanding of paid social media alongside organic efforts.
Inquisitive nature and passion for hair care.
Creativity and ability to generate innovative ideas.
Organized, clear, and concise communication skills; ability to collaborate with internal stakeholders.
Team player who shares ideas and content that benefits the entire business.
Minimum Qualifications
Bachelor's Degree in Marketing/Digital Marketing or related field.
2+ years of social media experience for a brand in hair, beauty, or a similar industry.
Authorized to work in the United States on a full‑time basis.
Preferred Qualifications
Candidate with natural curly or textured hair to create authentic self‑curated content.
Pay Range In Massachusetts, the base pay range for this role is $55,923–$69,904 annually.
Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability, Long Term Disability, Paid Time Off, Paid Charitable (volunteer) Leave, and Educational Assistance.
Equal Opportunity Statement Helen of Troy is an Equal Opportunity/Affirmative Action Employer.
We are committed to developing a diverse workforce and cultivating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225‑8000.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
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Position Social Media & Content Assistant, Curlsmith
Department Marketing – Beauty & Wellness
Work Location Boston, MA (Hybrid – 3 days onsite, option to work remotely on Mondays and Fridays)
Responsibilities
Manage community interaction and respond to consumer engagement on Facebook, Instagram, YouTube, TikTok, Threads, and Pinterest.
Schedule and publish content across all Curlsmith social media channels.
Monitor and respond to customer queries with the Lead Hair Educator to ensure accurate, educated answers.
Engage with the community through likes, comments, reposts, and user‑generated content.
Report feedback from social channels to the team during meetings.
Identify and track new trends, emerging talent, and best practices for content and campaigns.
Film, shoot, and edit short‑form content (TikTok, Reels, etc.) and behind‑the‑scenes footage at photoshoots, events, and meetings.
Own organic social media calendars for all channels, including copywriting and content planning.
Manage the UGC platform for brand touchpoints across organic and paid social.
Brief content creators on ideas for both campaigns and organic content.
Skills Needed
Passion and strong knowledge of all social media channels.
Understanding of paid social media alongside organic efforts.
Inquisitive nature and passion for hair care.
Creativity and ability to generate innovative ideas.
Organized, clear, and concise communication skills; ability to collaborate with internal stakeholders.
Team player who shares ideas and content that benefits the entire business.
Minimum Qualifications
Bachelor's Degree in Marketing/Digital Marketing or related field.
2+ years of social media experience for a brand in hair, beauty, or a similar industry.
Authorized to work in the United States on a full‑time basis.
Preferred Qualifications
Candidate with natural curly or textured hair to create authentic self‑curated content.
Pay Range In Massachusetts, the base pay range for this role is $55,923–$69,904 annually.
Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability, Long Term Disability, Paid Time Off, Paid Charitable (volunteer) Leave, and Educational Assistance.
Equal Opportunity Statement Helen of Troy is an Equal Opportunity/Affirmative Action Employer.
We are committed to developing a diverse workforce and cultivating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225‑8000.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
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