Director, Foodservice National Accounts
GoTo Foods, Atlanta, GA, United States
Job Summary
The Director of Foodservice Sales is responsible for both new account acquisition (Business Development) as well as account management/retention of existing business (i.e. Taco Bell, Pizza Hut, Wendy’s). Post product launch, this position retains ultimate responsibility for account management, while partnering both externally with the customer and internally at GoTo Foods to ensure we are capturing value for all parties by leveraging the appropriate resources (e.g., Marketing, Supply Chain, R&D, etc.). This position’s primary goal is to create and execute the business model, strategy, and plans to build a portfolio of customers and product platforms that optimizes our Brands’ penetration and value while delivering on profitability goals. This position will work collaboratively with the VP, Business Development to deliver on P&L targets and strategic positioning of Focus Brands in the marketplace.
Essential Functions
Leads sales activities and owns relationships with Foodservice accounts (existing and potential)
Tasked with identifying the overall goals/objectives of our existing/potential customers both short and long-term.
Identifies Foodservice product category trends and builds sales strategies to capture emerging business opportunities.
Assesses Foodservice customer channels, prioritizes sales opportunities, and builds and manages a robust sales pipeline.
Develops and executes detailed, account-specific capture plans to secure Foodservice sales opportunities.
Builds strong and effective relationships with Corporate and Franchise Partners; communicates product and service offerings and secures agreement for sales opportunities.
Partners with VP, Business Development to provide pricing decisions that deliver profitable revenue and growth.
Achieves financial and operational results through effective execution of sales strategies.
Works as needed with cross-functional teams both externally with customers & internally at GoTo Foods with groups such as R&D, Marketing, Brand, Culinary, Legal and others to ensure products are approved and ready to be tested and/are sold into the customer base.
Initiates stage-gate funnel process for new product development opportunities to fill customer needs.
Reviews, analyzes, and translates sales statistics into action plans.
Represents the company at trade association meetings, as well as customer conference meetings, to promote the company, product lines and available services.
Identifies and penetrates appropriate buyer offices for target customers.
Collaborates with Vice President, Global Channels to develop and execute strategic sales plan.
Develops and maintains strong and trusting client relationships at all levels at the customer as well as internally at GoTo Foods across the cross functional teams that support Foodservice.
Education Bachelor's Degree
Travel Requirement May be required to travel up to 50% of the time
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Essential Functions
Leads sales activities and owns relationships with Foodservice accounts (existing and potential)
Tasked with identifying the overall goals/objectives of our existing/potential customers both short and long-term.
Identifies Foodservice product category trends and builds sales strategies to capture emerging business opportunities.
Assesses Foodservice customer channels, prioritizes sales opportunities, and builds and manages a robust sales pipeline.
Develops and executes detailed, account-specific capture plans to secure Foodservice sales opportunities.
Builds strong and effective relationships with Corporate and Franchise Partners; communicates product and service offerings and secures agreement for sales opportunities.
Partners with VP, Business Development to provide pricing decisions that deliver profitable revenue and growth.
Achieves financial and operational results through effective execution of sales strategies.
Works as needed with cross-functional teams both externally with customers & internally at GoTo Foods with groups such as R&D, Marketing, Brand, Culinary, Legal and others to ensure products are approved and ready to be tested and/are sold into the customer base.
Initiates stage-gate funnel process for new product development opportunities to fill customer needs.
Reviews, analyzes, and translates sales statistics into action plans.
Represents the company at trade association meetings, as well as customer conference meetings, to promote the company, product lines and available services.
Identifies and penetrates appropriate buyer offices for target customers.
Collaborates with Vice President, Global Channels to develop and execute strategic sales plan.
Develops and maintains strong and trusting client relationships at all levels at the customer as well as internally at GoTo Foods across the cross functional teams that support Foodservice.
Education Bachelor's Degree
Travel Requirement May be required to travel up to 50% of the time
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