Public Affairs Campaigns Strategist
Earthjustice, Washington, District of Columbia, United States
Position Summary
In addition to a talented cadre of environmental lawyers and legislative advocates, Earthjustice has an amazing Communications department that works in partnership with every other department at the organization. The Public Affairs Campaign Strategist works closely with the Director of Public Affairs Campaigns, VP of Public Affairs and Communications and other litigation, lobbying, and communications staff in the design, development, and implementation of communications campaigns to drive advocacy outcomes.
This position will do day‑to‑day management and implementation of long‑term advocacy campaigns, develop key narratives and messaging in support of policy issues, conduct relevant research, identify and target key decision makers and stakeholders, engage and organize partners, and coordinate cross‑team efforts on advocacy, storytelling, media and public outreach, and government relations.
The Public Affairs Campaign Strategist is expected to work a full‑time (37.5 hours/week) schedule and may work hybrid from Washington, D.C. (preferred) or remotely within the U.S.
What You’ll Do
Strategy & Coordination (30%)
Partner with key program and communications staff in the design, planning, alignment, and execution of a select number of long‑term advocacy communications campaigns, including identifying stakeholder engagement, policy goals, communications strategies, and incorporation of litigation.
Use a data‑informed approach, including market research/polling/focus groups, to set measurable advocacy goals, key messaging, target audiences, and innovative communications strategies. Adopt a flexible approach to meeting rapid response moments and pivot strategies where needed.
Based on strategy set by Director and VP of Public Affairs, coordinate with partners, clients, and coalitions on joint advocacy campaigns, issue education, engagement and mobilization, and paid, owned, and earned media. May externally represent the organization in the movement.
Create digital advocacy tactics to achieve campaign advocacy goals.
Media and Coalition‑Building (30%)
Create and implement earned media, social and digital strategies.
Work with traditional and new media to ensure coverage of Earthjustice; maintain knowledge of and relationships with reporters covering key issues; and coordinate press events and other earned media opportunities.
Engage partners and stakeholders to popularize policy goals with the public; influence decision‑makers using owned, earned, and paid channels to achieve advocacy outcomes.
Coordinate with campaign coalitions with external groups around long‑term advocacy campaigns.
Implement coalition strategies for issue advocacy, public outreach, media and government relations. Identify potential partnerships with other local and national organizations and community groups to amplify key issues.
Content Creation & Branding (25%)
Build Earthjustice’s external presence on key issues and develop internal message guidance. Partner with marketing, fundraising, and content staff in Communications and Development on major marketing and fundraising initiatives.
Drive storytelling and advocacy projects; partner with content production and promotion teams to develop compelling, creative content strategies that advance our advocacy, marketing and fundraising goals.
Draft content for Earthjustice’s digital and print mediums. Review, edit, and approve content developed by Communications and Development staff to ensure tonal and message consistency. Produce accurate, quality, and timely work in an ever‑shifting landscape of news, technology, politics, and law.
Administrative Tasks (15%)
Manage contracts, invoices and the day‑to‑day work of vendors and consultants.
Develop strategy documents and timelines, manage budgets, and track metrics to determine effectiveness, ensure accountability, and inform future strategy.
Responsible for creating and managing project management tools and work plans.
Other administrative tasks as needed.
Ongoing Learning
Actively pursue professional development and contribute to a culture of learning by building skills and sharing knowledge. Maintain an ongoing understanding of innovative, best‑in‑class communications best practices and movement trends to ensure Earthjustice leads, not just follows.
What You’ll Bring
5+ years of experience in nonprofit/advocacy communications, including setting strategy, managing advocacy campaigns, writing and producing content, and conducting media outreach.
Bachelor’s or master’s degree in relevant fields, such as journalism, political science, communications, environmental studies, public policy desired, but not required.
Direct experience implementing advocacy campaigns at the state or federal level.
Experience doing digital advocacy is a plus.
Proven experience with successfully placing media stories, opinion pieces, and narratives that influence policy conversations.
Outstanding project management and organizational skills with demonstrated ability to prioritize, plan and coordinate a variety of detailed outreach projects, sometimes under very tight deadlines.
Demonstrated experience working collaboratively with internal and external partners from diverse cultures and backgrounds; strong interpersonal skills to lead teams and coordinate projects across coalitions to meet shared goals.
Excellent written and verbal communications skills. Ability to translate complex issues into compelling, accessible communications.
Demonstrated commitment to Earthjustice’s values of Justice, Excellence, Inclusion, and Partnership.
Physical Requirements
Sit for extended periods with occasional standing and walking.
Type, file, and/or handle office equipment.
Lift and carry materials.
Read documents, conduct computer work and document review.
Conduct consultations, meetings, court proceedings, and have telephone communications.
Salary & Benefits We offer a competitive salary and excellent, comprehensive benefits. We also offer a casual and congenial work environment.
Salaries at Earthjustice are determined by working location and are commensurate with the experience required.
Salary range in Washington, D.C.:
$117,600 - $130,700
Salary range in San Francisco, CA and New York, NY:
$123,800 - $137,500
Salary range in Chicago, IL, Seattle, WA, and Los Angeles, CA:
$117,600 - $130,700
Salary range in Denver, CO and Philadelphia, PA:
$111,400 - $123,800
Salary range in Miami, FL, Bozeman, MT, and New Orleans, LA:
$105,200 - $116,900
Other remote locations:
$105,200 - $130,700
Equal Employment Opportunity Statement As an equal opportunity employer, we are committed to employment practices that ensure that employees and applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition or veteran status, marital status, pregnancy, sexual orientation, gender identity or gender expression, genetic information or any other factor that is not related to the position.
For positions located within the City and County of San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. For positions located within the City of Los Angeles: We will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
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This position will do day‑to‑day management and implementation of long‑term advocacy campaigns, develop key narratives and messaging in support of policy issues, conduct relevant research, identify and target key decision makers and stakeholders, engage and organize partners, and coordinate cross‑team efforts on advocacy, storytelling, media and public outreach, and government relations.
The Public Affairs Campaign Strategist is expected to work a full‑time (37.5 hours/week) schedule and may work hybrid from Washington, D.C. (preferred) or remotely within the U.S.
What You’ll Do
Strategy & Coordination (30%)
Partner with key program and communications staff in the design, planning, alignment, and execution of a select number of long‑term advocacy communications campaigns, including identifying stakeholder engagement, policy goals, communications strategies, and incorporation of litigation.
Use a data‑informed approach, including market research/polling/focus groups, to set measurable advocacy goals, key messaging, target audiences, and innovative communications strategies. Adopt a flexible approach to meeting rapid response moments and pivot strategies where needed.
Based on strategy set by Director and VP of Public Affairs, coordinate with partners, clients, and coalitions on joint advocacy campaigns, issue education, engagement and mobilization, and paid, owned, and earned media. May externally represent the organization in the movement.
Create digital advocacy tactics to achieve campaign advocacy goals.
Media and Coalition‑Building (30%)
Create and implement earned media, social and digital strategies.
Work with traditional and new media to ensure coverage of Earthjustice; maintain knowledge of and relationships with reporters covering key issues; and coordinate press events and other earned media opportunities.
Engage partners and stakeholders to popularize policy goals with the public; influence decision‑makers using owned, earned, and paid channels to achieve advocacy outcomes.
Coordinate with campaign coalitions with external groups around long‑term advocacy campaigns.
Implement coalition strategies for issue advocacy, public outreach, media and government relations. Identify potential partnerships with other local and national organizations and community groups to amplify key issues.
Content Creation & Branding (25%)
Build Earthjustice’s external presence on key issues and develop internal message guidance. Partner with marketing, fundraising, and content staff in Communications and Development on major marketing and fundraising initiatives.
Drive storytelling and advocacy projects; partner with content production and promotion teams to develop compelling, creative content strategies that advance our advocacy, marketing and fundraising goals.
Draft content for Earthjustice’s digital and print mediums. Review, edit, and approve content developed by Communications and Development staff to ensure tonal and message consistency. Produce accurate, quality, and timely work in an ever‑shifting landscape of news, technology, politics, and law.
Administrative Tasks (15%)
Manage contracts, invoices and the day‑to‑day work of vendors and consultants.
Develop strategy documents and timelines, manage budgets, and track metrics to determine effectiveness, ensure accountability, and inform future strategy.
Responsible for creating and managing project management tools and work plans.
Other administrative tasks as needed.
Ongoing Learning
Actively pursue professional development and contribute to a culture of learning by building skills and sharing knowledge. Maintain an ongoing understanding of innovative, best‑in‑class communications best practices and movement trends to ensure Earthjustice leads, not just follows.
What You’ll Bring
5+ years of experience in nonprofit/advocacy communications, including setting strategy, managing advocacy campaigns, writing and producing content, and conducting media outreach.
Bachelor’s or master’s degree in relevant fields, such as journalism, political science, communications, environmental studies, public policy desired, but not required.
Direct experience implementing advocacy campaigns at the state or federal level.
Experience doing digital advocacy is a plus.
Proven experience with successfully placing media stories, opinion pieces, and narratives that influence policy conversations.
Outstanding project management and organizational skills with demonstrated ability to prioritize, plan and coordinate a variety of detailed outreach projects, sometimes under very tight deadlines.
Demonstrated experience working collaboratively with internal and external partners from diverse cultures and backgrounds; strong interpersonal skills to lead teams and coordinate projects across coalitions to meet shared goals.
Excellent written and verbal communications skills. Ability to translate complex issues into compelling, accessible communications.
Demonstrated commitment to Earthjustice’s values of Justice, Excellence, Inclusion, and Partnership.
Physical Requirements
Sit for extended periods with occasional standing and walking.
Type, file, and/or handle office equipment.
Lift and carry materials.
Read documents, conduct computer work and document review.
Conduct consultations, meetings, court proceedings, and have telephone communications.
Salary & Benefits We offer a competitive salary and excellent, comprehensive benefits. We also offer a casual and congenial work environment.
Salaries at Earthjustice are determined by working location and are commensurate with the experience required.
Salary range in Washington, D.C.:
$117,600 - $130,700
Salary range in San Francisco, CA and New York, NY:
$123,800 - $137,500
Salary range in Chicago, IL, Seattle, WA, and Los Angeles, CA:
$117,600 - $130,700
Salary range in Denver, CO and Philadelphia, PA:
$111,400 - $123,800
Salary range in Miami, FL, Bozeman, MT, and New Orleans, LA:
$105,200 - $116,900
Other remote locations:
$105,200 - $130,700
Equal Employment Opportunity Statement As an equal opportunity employer, we are committed to employment practices that ensure that employees and applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition or veteran status, marital status, pregnancy, sexual orientation, gender identity or gender expression, genetic information or any other factor that is not related to the position.
For positions located within the City and County of San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. For positions located within the City of Los Angeles: We will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
#J-18808-Ljbffr