Associate Director, Retail Operations - Platform Specialist (Walmart Scintilla)
VML, Chicago, IL, United States
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Who We Are Looking For VML is expanding its
Retail Management Services (RMS)
capability to support enterprise clients across Amazon, Walmart, and other leading retailers. Our
Commerce practice
helps brands win across marketplaces, retail media networks, and digital shelf environments. As retailers increasingly operate as both merchants and media platforms, our teams connect retail fundamentals, digital shelf performance, and retail media activation to drive measurable commercial outcomes.
We are seeking a
Platform Specialist – Walmart (Scintilla)
to lead performance signal monitoring and insight translation across Walmart Retail Management Services.
This role owns the
Scintilla analytics environment , ensuring performance signals are monitored, translated, and prioritized into clear commercial actions across retail operations, digital shelf execution, and retail media investment.
Walmart’s ecosystem generates a large volume of performance data. This role ensures that data is not simply reported but
translated into prioritized actions that improve retail performance and commercial outcomes .
The Platform Specialist works closely with the Walmart Connections Lead, RMS teams, and WPP Media partners to connect retail signals with operational execution and media optimization.
What You’ll Do Scintilla Performance Monitoring
Own monitoring and interpretation of Walmart Scintilla dashboards and reporting environments
Maintain reporting hygiene and ensure consistency across performance tracking
Identify anomalies and performance shifts across product and category levels
Retail Signal Diagnostics
Diagnose item‑level performance issues including:
Out‑of‑stock and availability signals
Inventory flow and replenishment performance
Organic rank and share‑of‑voice trends
Assortment and discoverability issues
Insight Translation
Translate Scintilla insights into prioritized commercial actions
Identify performance risks and growth opportunities across Walmart retail fundamentals
Develop clear recommendations that guide cross‑functional execution teams
Cross‑Functional Collaboration
Partner with the Walmart Connections Lead to align insights with retailer strategy and priorities
Work closely with RMS platform specialists, content teams, and analytics teams
Collaborate with WPP Media teams to inform media allocation and optimization decisions
Performance Narrative Development
Support development of an integrated retail performance narrative for client discussions
Connect retail operations, digital shelf performance, and retail media signals into a cohesive story
Ensure data insights are translated into clear strategic recommendations
What You’ll Need
5–7 years of experience in commerce analytics, retail media analytics, or Walmart commerce environments
Hands‑on experience with Walmart Scintilla or Walmart supplier analytics platforms
Experience analyzing retail performance data and translating insights into operational actions
Skills
Strong analytical and diagnostic skills
Ability to identify performance trends and anomalies within complex retail data sets
Experience translating analytics into clear recommendations for cross‑functional teams
Strong communication and stakeholder collaboration skills
Preferred
Experience supporting enterprise CPG brands at Walmart
Familiarity with Walmart Connect retail media signals and performance metrics
Experience working in agency, commerce consultancy, or supplier‑side commerce teams
Experience working directly with Walmart merchants, replenishment teams, or supplier analytics environments strongly preferred; prior Walmart or Bentonville supplier ecosystem experience is a plus
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
_$
$75,000—$180,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com and follow along on Instagram, LinkedIn, and X.
When you click “Submit Application”, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Who We Are Looking For VML is expanding its
Retail Management Services (RMS)
capability to support enterprise clients across Amazon, Walmart, and other leading retailers. Our
Commerce practice
helps brands win across marketplaces, retail media networks, and digital shelf environments. As retailers increasingly operate as both merchants and media platforms, our teams connect retail fundamentals, digital shelf performance, and retail media activation to drive measurable commercial outcomes.
We are seeking a
Platform Specialist – Walmart (Scintilla)
to lead performance signal monitoring and insight translation across Walmart Retail Management Services.
This role owns the
Scintilla analytics environment , ensuring performance signals are monitored, translated, and prioritized into clear commercial actions across retail operations, digital shelf execution, and retail media investment.
Walmart’s ecosystem generates a large volume of performance data. This role ensures that data is not simply reported but
translated into prioritized actions that improve retail performance and commercial outcomes .
The Platform Specialist works closely with the Walmart Connections Lead, RMS teams, and WPP Media partners to connect retail signals with operational execution and media optimization.
What You’ll Do Scintilla Performance Monitoring
Own monitoring and interpretation of Walmart Scintilla dashboards and reporting environments
Maintain reporting hygiene and ensure consistency across performance tracking
Identify anomalies and performance shifts across product and category levels
Retail Signal Diagnostics
Diagnose item‑level performance issues including:
Out‑of‑stock and availability signals
Inventory flow and replenishment performance
Organic rank and share‑of‑voice trends
Assortment and discoverability issues
Insight Translation
Translate Scintilla insights into prioritized commercial actions
Identify performance risks and growth opportunities across Walmart retail fundamentals
Develop clear recommendations that guide cross‑functional execution teams
Cross‑Functional Collaboration
Partner with the Walmart Connections Lead to align insights with retailer strategy and priorities
Work closely with RMS platform specialists, content teams, and analytics teams
Collaborate with WPP Media teams to inform media allocation and optimization decisions
Performance Narrative Development
Support development of an integrated retail performance narrative for client discussions
Connect retail operations, digital shelf performance, and retail media signals into a cohesive story
Ensure data insights are translated into clear strategic recommendations
What You’ll Need
5–7 years of experience in commerce analytics, retail media analytics, or Walmart commerce environments
Hands‑on experience with Walmart Scintilla or Walmart supplier analytics platforms
Experience analyzing retail performance data and translating insights into operational actions
Skills
Strong analytical and diagnostic skills
Ability to identify performance trends and anomalies within complex retail data sets
Experience translating analytics into clear recommendations for cross‑functional teams
Strong communication and stakeholder collaboration skills
Preferred
Experience supporting enterprise CPG brands at Walmart
Familiarity with Walmart Connect retail media signals and performance metrics
Experience working in agency, commerce consultancy, or supplier‑side commerce teams
Experience working directly with Walmart merchants, replenishment teams, or supplier analytics environments strongly preferred; prior Walmart or Bentonville supplier ecosystem experience is a plus
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
_$
$75,000—$180,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com and follow along on Instagram, LinkedIn, and X.
When you click “Submit Application”, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
#J-18808-Ljbffr