Head of B2B Field Marketing
Canva, San Francisco, CA, United States
Job Description
Join the team redefining how the world experiences design.
Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where And How You Can Work Our flagship office is in Sydney, Australia, but we've made our way from down under to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What You’d Be Doing In This Role As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At The Moment, This Role Is Focused On
Defining and owning the global field marketing strategy, tightly coupled to Canva's B2B growth priorities – with go‑to‑market motions that move markets, not just fill calendars
Serving as the primary marketing partner and strategic advisor to North America Sales leadership, owning the full‑funnel narrative from demand creation through to revenue impact
Managing, mentoring, and developing a global team of four field marketers and contractors – setting a high bar for strategic thinking, accountability, and craft
Designing and activating bottom‑of‑funnel programs that build new pipeline, accelerate qualified opportunities, and compress deal cycles
Moving beyond activity metrics to tell a clear, credible story about marketing's contribution to revenue – and influencing how the organisation thinks about attribution and investment
Partnering closely with Demand Generation, Product Marketing, Partnerships, and Revenue Operations to ensure North America field programs are intelligently layered into broader GTM motions – not siloed activities
Managing a global field marketing budget with the discipline of a business owner, making prioritisation decisions that maximise impact and maintain a clear‑eyed view of ROI
Bringing a sharp external perspective on industry trends, competitive dynamics, and customer behaviour that keeps Canva positioned ahead of the market
You're probably a match if
You bring 10‑15+ years of B2B marketing experience, with significant time in field, regional, or integrated marketing roles at a high‑growth SaaS company
You've embedded AI tools into marketing workflows to meaningfully accelerate output, sharpen targeting, or surface insights – with tangible results to show for it
You have a demonstrated track record of leading field marketing at scale – building pipeline, influencing revenue, and earning the trust of senior sales partners
You've built and developed high‑performing teams across geographies – you're a leader people want to follow
You have deep fluency in demand generation mechanics, funnel analytics, and marketing attribution – and can hold your own in any conversation with sales, finance, or RevOps
You have the executive presence and credibility to present strategy to C‑suite stakeholders and challenge assumptions with data
You've managed multi‑million dollar budgets and made smart, defensible investment decisions
You have strong instincts for prioritisation in a fast‑moving environment – you know when to move fast and when to slow down and get it right
You have experience with ABM strategy, sponsorships, field event programs, and sales‑aligned campaign design
You have a genuine passion for Canva's mission and a curiosity about how design‑led products change the way teams work
About The Team & Role Canva is looking for a Head of B2B Field Marketing to lead our global field marketing function and be a key architect of how we take Canva to market with our enterprise and commercial customers. This is a rare opportunity to build and lead a high‑impact team at one of the world's fastest‑growing Visual AI platforms; sitting at the intersection of revenue and customer experience.
You’ll own the strategy and execution of field marketing globally, leading a team of four senior marketers across regions. You’ll be the primary marketing counterpart to North America Sales leadership, with your team mirroring that alignment in EMEA and APAC. This role reports into CMO of B2B and carries significant influence over pipeline, revenue, and go‑to‑market direction for each business.
What's in it for you? Achieving our crazy big goals motivates us to work hard - and we do - but you’ll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.
Here's a Taste Of What's On Offer
Equity packages - we want our success to be yours too
Health benefits plans to support you and your wellbeing
401(k) retirement plan with company contribution
Inclusive parental leave policy that supports all parents & carers
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Check out lifeatcanva.com for more info.
At Canva we value fairness, and we strive to provide competitive, market‑informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $200,000 to $300,000 USD. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.
Other Stuff To Know We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws. We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you! When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.
#J-18808-Ljbffr
Where And How You Can Work Our flagship office is in Sydney, Australia, but we've made our way from down under to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What You’d Be Doing In This Role As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At The Moment, This Role Is Focused On
Defining and owning the global field marketing strategy, tightly coupled to Canva's B2B growth priorities – with go‑to‑market motions that move markets, not just fill calendars
Serving as the primary marketing partner and strategic advisor to North America Sales leadership, owning the full‑funnel narrative from demand creation through to revenue impact
Managing, mentoring, and developing a global team of four field marketers and contractors – setting a high bar for strategic thinking, accountability, and craft
Designing and activating bottom‑of‑funnel programs that build new pipeline, accelerate qualified opportunities, and compress deal cycles
Moving beyond activity metrics to tell a clear, credible story about marketing's contribution to revenue – and influencing how the organisation thinks about attribution and investment
Partnering closely with Demand Generation, Product Marketing, Partnerships, and Revenue Operations to ensure North America field programs are intelligently layered into broader GTM motions – not siloed activities
Managing a global field marketing budget with the discipline of a business owner, making prioritisation decisions that maximise impact and maintain a clear‑eyed view of ROI
Bringing a sharp external perspective on industry trends, competitive dynamics, and customer behaviour that keeps Canva positioned ahead of the market
You're probably a match if
You bring 10‑15+ years of B2B marketing experience, with significant time in field, regional, or integrated marketing roles at a high‑growth SaaS company
You've embedded AI tools into marketing workflows to meaningfully accelerate output, sharpen targeting, or surface insights – with tangible results to show for it
You have a demonstrated track record of leading field marketing at scale – building pipeline, influencing revenue, and earning the trust of senior sales partners
You've built and developed high‑performing teams across geographies – you're a leader people want to follow
You have deep fluency in demand generation mechanics, funnel analytics, and marketing attribution – and can hold your own in any conversation with sales, finance, or RevOps
You have the executive presence and credibility to present strategy to C‑suite stakeholders and challenge assumptions with data
You've managed multi‑million dollar budgets and made smart, defensible investment decisions
You have strong instincts for prioritisation in a fast‑moving environment – you know when to move fast and when to slow down and get it right
You have experience with ABM strategy, sponsorships, field event programs, and sales‑aligned campaign design
You have a genuine passion for Canva's mission and a curiosity about how design‑led products change the way teams work
About The Team & Role Canva is looking for a Head of B2B Field Marketing to lead our global field marketing function and be a key architect of how we take Canva to market with our enterprise and commercial customers. This is a rare opportunity to build and lead a high‑impact team at one of the world's fastest‑growing Visual AI platforms; sitting at the intersection of revenue and customer experience.
You’ll own the strategy and execution of field marketing globally, leading a team of four senior marketers across regions. You’ll be the primary marketing counterpart to North America Sales leadership, with your team mirroring that alignment in EMEA and APAC. This role reports into CMO of B2B and carries significant influence over pipeline, revenue, and go‑to‑market direction for each business.
What's in it for you? Achieving our crazy big goals motivates us to work hard - and we do - but you’ll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.
Here's a Taste Of What's On Offer
Equity packages - we want our success to be yours too
Health benefits plans to support you and your wellbeing
401(k) retirement plan with company contribution
Inclusive parental leave policy that supports all parents & carers
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Check out lifeatcanva.com for more info.
At Canva we value fairness, and we strive to provide competitive, market‑informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $200,000 to $300,000 USD. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.
Other Stuff To Know We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws. We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you! When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.
#J-18808-Ljbffr