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Vice President, Local Revenue and Client Growth - CMG Radio

Cox Media Group, Atlanta, GA, United States


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Vice President, Local Revenue and Client Growth - CMG Radio Location:GA-Atlanta

Job Title: Vice President, Local Revenue and Client Growth - CMG Radio

Position Overview Cox Media Group “CMG” has an exciting leadership opportunity for a progressive, experienced, best-in-class Sales leader to drive sustainable local revenue growth by defining and leading the strategy that enables the sales organization to build trusted, long-term partnerships with local businesses.

Reporting to the President, CMG Radio, this role focuses on strategic leadership, enablement, and performance discipline — ensuring our sales teams are equipped, aligned, and accountable to help clients grow and deliver consistent revenue results at scale.

The location for the position, in addition to Atlanta, includes any CMG Radio market located in Florida.

Essential Duties and Responsibilities Local Revenue Strategy & Growth Leadership

Defines and leads the local revenue and client growth strategy across radio, digital, sponsorships, and events

Establishes a clear sales process for advertiser acquisition, retention, and share-of-wallet growth

Drives pacing discipline, forecasting accuracy, and performance transparency at the market level

Drives CRM and sales technology/tool adoption across all markets

Partners with leaders of National and Digital sales to deliver sustained revenue growth and unmatched client outcomes

Sets the strategy, standards, tools, and playbooks that enable sales teams to act as trusted growth partners

Leads companywide strategy to grow local & controllable revenue by optimizing core, digital, and sponsorship assets

Leads CMG Radio's annual sales planning strategy

Champions outcome-based selling and client-first solution design

Ensures consistency in account strategy, proposal quality, and value articulation across markets

Essential Duties and Responsibilities (continued)

Leads, coaches, and develops market sales leaders

Align goals, incentives, and behaviors to local revenue and client growth objectives

Fosters a culture of accountability, collaboration, and continuous improvement

Leads internal program to select and grow the next generation of media sellers

Market & Organizational Impact

Partners with VP/GMs and cross-functional leaders to align revenue strategy with market priorities

Partners with CMG Local Solutions to drive local core + digital revenue

Translates the company mission into clear revenue growth expectations and execution models

Represents the voice of local revenue in enterprise planning and performance reviews

Lead sales training resources with internal and external partners (i.e., CSS, RAB, etc.)

Measures of Success

Sustainable local revenue growth by optimizing core, digital, and sponsorship assets

Growth in active local advertisers and client retention

Pipeline health and forecast accuracy

Adoption of standardized growth and enablement frameworks

Sales leader effectiveness and team performance

Minimum Qualifications

Deep understanding of media strategy, planning, and execution across digital, commerce, social, radio core, and local event media channels.

Proven experience in a client-facing, senior media leadership role, ideally in a fast-paced organization.

Strong track record of organizing and leading, through influence, large, cross-functional teams to achieve strategic goals.

Proven track record in media and Radio sales leadership.

Exceptional leadership, negotiation, and interpersonal skills.

Strong analytical and strategic planning skills.

Proven track record of recruiting and developing sales leaders

Experience with CRM and sales forecasting tools.

Entrepreneurial self-starter with a deep sense of accountability, creativity, resourcefulness, and a passion for business and dissatisfaction with the status quo (always thinking of ways to improve and grow).

Dynamic and inspiring leader who can drive a team to deliver top performance every day against assigned business goals and effectively engage and influence a variety of audiences.

Requires travel up to 50%

Preferred Qualifications

Bachelor’s degree or equivalent work experience.

Proven track record driving optimal revenue performance, Core + Digital

Well-versed in multiple sales methodologies and disciplines.

About Cox Media Group CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit

www.coxmediagroup.com

CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.

At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values – Teamwork, Diversity, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.

If you are currently a CMG employee, please log into THRIVE to access our internal career center.

CMG is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.

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