Copywriter- DTC & E-Commerce
Ninjakitchen, New York, NY, United States
Copywriter, DTC & E-Commerce Creative
Location: New York, NY. On-site 3x per week. Reports to: VP Creative, DTC & E-Commerce.
Role Summary The Copywriter will be an important voice within SharkNinja's DTC and E-Commerce Creative team, where brand storytelling and commerce performance come together. This role partners closely with Creative, Brand Marketing, Performance Marketing, and Product teams to drive awareness, conversion, and loyalty across our direct and digital commerce channels. From campaign copy and landing pages to paid social and email, this role ensures SharkNinja's Shark and Ninja brands show up with clarity, consistency, and impact at every consumer touchpoint.
You'll thrive here if you love the intersection of brand and performance, can move fast without sacrificing craft, and know how to write copy that doesn't just sound good — it converts.
Key Responsibilities
Write compelling, conversion-driven copy for landing pages, PDPs, email, paid social, digital advertising, and other direct-to-consumer touchpoints
Support the development of creative concepts and copy for DTC campaigns, product launches, and always-on commerce content across Shark and Ninja brand channels
Translate product features and innovations into consumer-first messaging that drives both brand love and purchase intent
Leverage AI tools to accelerate ideation, copy iteration, and content production while maintaining brand voice and creative quality
Partner with Art Directors, Designers, and Creative Ops from concept through execution, ensuring copy and creative work together seamlessly
Collaborate with Performance Marketing, Brand Marketing, and Consumer Insights to align messaging with business goals and audience signals
Use performance data and consumer insights to refine messaging and evolve copy based on what's working
Help maintain brand voice consistency across DTC and e-commerce channels for both Shark and Ninja
Qualifications Must-Haves
2+ years of experience as a copywriter with a focus on DTC, e-commerce, or performance-driven creative
Bachelor's degree in English, Communications, Linguistics, Marketing, or a related field
Proven ability to write across multiple formats including digital advertising, email, landing pages, PDPs, and paid social
Experience writing copy that balances brand storytelling with conversion performance
Working knowledge of the DTC and e-commerce funnel and how copy drives results at each stage
Hands‑on experience using AI tools such as ChatGPT, Claude, or similar platforms for creative ideation, copy drafting, and content iteration — this is a requirement, not a nice‑to‑have
Strong written and verbal communication skills with the ability to present and defend creative decisions
Detail‑oriented with the ability to manage multiple projects in a fast‑paced environment
SEO, GEO, and AEO experience
Nice-to-Haves
Experience within consumer products, lifestyle, home, or technology‑driven brands
Familiarity with A/B testing and performance-informed creative development
Experience collaborating within in‑house creative teams or integrated agency environments
Comfort working in highly iterative, test‑and‑learn creative models
Core Competencies & Behaviors
Consumer‑obsessed mindset with a passion for commerce storytelling
Entrepreneurial, ownership‑driven approach with a nothing‑is‑impossible attitude
Collaborative partner who thrives in cross‑functional environments
Curious and strategic thinker who balances creativity with business and performance goals
Adaptable, resilient, and energized by fast‑paced change
Tools & Capabilities
AI tooling (ChatGPT, Claude, or equivalent) — required
Working knowledge of DTC and e‑commerce copywriting best practices
Familiarity with performance marketing platforms and digital commerce environments
Comfort collaborating within creative workflow tools and project management platforms
Eagerness to quickly learn new product categories and technologies
Salary and Other Compensation Annual salary range: $48,800—$115,000 USD.
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance
AD & D
Short‑term disability insurance
Long‑term disability insurance
Generous paid time off
Company holidays
Parental leave
Identity theft protection
Pet insurance
Pre‑paid legal insurance
Backup child and eldercare days
Product discounts
Referral bonus program
Equal Employment Opportunity
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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Role Summary The Copywriter will be an important voice within SharkNinja's DTC and E-Commerce Creative team, where brand storytelling and commerce performance come together. This role partners closely with Creative, Brand Marketing, Performance Marketing, and Product teams to drive awareness, conversion, and loyalty across our direct and digital commerce channels. From campaign copy and landing pages to paid social and email, this role ensures SharkNinja's Shark and Ninja brands show up with clarity, consistency, and impact at every consumer touchpoint.
You'll thrive here if you love the intersection of brand and performance, can move fast without sacrificing craft, and know how to write copy that doesn't just sound good — it converts.
Key Responsibilities
Write compelling, conversion-driven copy for landing pages, PDPs, email, paid social, digital advertising, and other direct-to-consumer touchpoints
Support the development of creative concepts and copy for DTC campaigns, product launches, and always-on commerce content across Shark and Ninja brand channels
Translate product features and innovations into consumer-first messaging that drives both brand love and purchase intent
Leverage AI tools to accelerate ideation, copy iteration, and content production while maintaining brand voice and creative quality
Partner with Art Directors, Designers, and Creative Ops from concept through execution, ensuring copy and creative work together seamlessly
Collaborate with Performance Marketing, Brand Marketing, and Consumer Insights to align messaging with business goals and audience signals
Use performance data and consumer insights to refine messaging and evolve copy based on what's working
Help maintain brand voice consistency across DTC and e-commerce channels for both Shark and Ninja
Qualifications Must-Haves
2+ years of experience as a copywriter with a focus on DTC, e-commerce, or performance-driven creative
Bachelor's degree in English, Communications, Linguistics, Marketing, or a related field
Proven ability to write across multiple formats including digital advertising, email, landing pages, PDPs, and paid social
Experience writing copy that balances brand storytelling with conversion performance
Working knowledge of the DTC and e-commerce funnel and how copy drives results at each stage
Hands‑on experience using AI tools such as ChatGPT, Claude, or similar platforms for creative ideation, copy drafting, and content iteration — this is a requirement, not a nice‑to‑have
Strong written and verbal communication skills with the ability to present and defend creative decisions
Detail‑oriented with the ability to manage multiple projects in a fast‑paced environment
SEO, GEO, and AEO experience
Nice-to-Haves
Experience within consumer products, lifestyle, home, or technology‑driven brands
Familiarity with A/B testing and performance-informed creative development
Experience collaborating within in‑house creative teams or integrated agency environments
Comfort working in highly iterative, test‑and‑learn creative models
Core Competencies & Behaviors
Consumer‑obsessed mindset with a passion for commerce storytelling
Entrepreneurial, ownership‑driven approach with a nothing‑is‑impossible attitude
Collaborative partner who thrives in cross‑functional environments
Curious and strategic thinker who balances creativity with business and performance goals
Adaptable, resilient, and energized by fast‑paced change
Tools & Capabilities
AI tooling (ChatGPT, Claude, or equivalent) — required
Working knowledge of DTC and e‑commerce copywriting best practices
Familiarity with performance marketing platforms and digital commerce environments
Comfort collaborating within creative workflow tools and project management platforms
Eagerness to quickly learn new product categories and technologies
Salary and Other Compensation Annual salary range: $48,800—$115,000 USD.
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance
AD & D
Short‑term disability insurance
Long‑term disability insurance
Generous paid time off
Company holidays
Parental leave
Identity theft protection
Pet insurance
Pre‑paid legal insurance
Backup child and eldercare days
Product discounts
Referral bonus program
Equal Employment Opportunity
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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