Customer Marketing Programs Manager
Q2, Lincoln, NE, United States
The Customer Marketing Program Manager at Q2 plays a pivotal role in driving customer adoption, retention, and revenue expansion across the company’s product portfolio. Working cross‑functionally with Customer Success, Product Marketing, Advocacy, Sales, and Integrated Marketing, the manager develops targeted, insight‑driven initiatives that elevate customer experience and influence key outcomes such as product adoption, renewal success, and expansion opportunities.
Typical Day
Develop and execute product marketing and distribution programs tailored to targeted channels and customer segments.
Create and implement marketing strategies, assets, and campaigns for partners, including resellers, system integrators, VARs, OEMs, and others.
Champion and evangelize product distribution objectives within the organization and across partner networks.
Design and manage partner‑focused events, conferences, webinars, and meetings to strengthen engagement and drive alignment.
Collaborate with digital marketing teams to tailor online promotional efforts and messaging for specific channel partners.
Establish and implement KPIs and metrics to evaluate the effectiveness of channel programs and quantify revenue impact.
Oversee day‑to‑day execution of channel marketing initiatives, ensuring consistency, quality, and performance optimization.
Work closely with sales, product, and partner teams to align marketing initiatives with business goals.
What We're Looking For
Minimum bachelor’s degree in marketing, business, or a related field and 2‑4 years of related experience.
2+ years of experience in channel marketing, partner marketing, or related roles within a B2B or tech environment.
Strong understanding of partner ecosystems, including resellers, VARs, OEMs, and distributors.
Proven ability to design, execute, and optimize multi‑channel marketing programs.
Excellent communication, project management, and stakeholder management skills.
Ability to work cross‑functionally in a fast‑paced, collaborative environment.
Experience with marketing automation, CRM systems, and analytics tools is a plus.
Fluent written and oral communication in English.
Applicants must be authorized to work for any employer in the U.S. and are not eligible for visa sponsorship.
Benefits
Hybrid work opportunities.
Flexible time off.
Career development and mentoring programs.
Health and wellness benefits, including competitive health insurance and generous paid parental leave.
Community volunteering and company philanthropy programs.
Employee peer recognition programs.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status.
Applicants in California or Washington State may not be exempt from federal and state overtime requirements.
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Typical Day
Develop and execute product marketing and distribution programs tailored to targeted channels and customer segments.
Create and implement marketing strategies, assets, and campaigns for partners, including resellers, system integrators, VARs, OEMs, and others.
Champion and evangelize product distribution objectives within the organization and across partner networks.
Design and manage partner‑focused events, conferences, webinars, and meetings to strengthen engagement and drive alignment.
Collaborate with digital marketing teams to tailor online promotional efforts and messaging for specific channel partners.
Establish and implement KPIs and metrics to evaluate the effectiveness of channel programs and quantify revenue impact.
Oversee day‑to‑day execution of channel marketing initiatives, ensuring consistency, quality, and performance optimization.
Work closely with sales, product, and partner teams to align marketing initiatives with business goals.
What We're Looking For
Minimum bachelor’s degree in marketing, business, or a related field and 2‑4 years of related experience.
2+ years of experience in channel marketing, partner marketing, or related roles within a B2B or tech environment.
Strong understanding of partner ecosystems, including resellers, VARs, OEMs, and distributors.
Proven ability to design, execute, and optimize multi‑channel marketing programs.
Excellent communication, project management, and stakeholder management skills.
Ability to work cross‑functionally in a fast‑paced, collaborative environment.
Experience with marketing automation, CRM systems, and analytics tools is a plus.
Fluent written and oral communication in English.
Applicants must be authorized to work for any employer in the U.S. and are not eligible for visa sponsorship.
Benefits
Hybrid work opportunities.
Flexible time off.
Career development and mentoring programs.
Health and wellness benefits, including competitive health insurance and generous paid parental leave.
Community volunteering and company philanthropy programs.
Employee peer recognition programs.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status.
Applicants in California or Washington State may not be exempt from federal and state overtime requirements.
#J-18808-Ljbffr