Sales Development Representative
Tough Leaf, New York, NY, United States
OTE Range:
$75,000–$120,000 (base + variable)
About Tough Leaf Tough Leaf is a fast-growing construction tech company helping general contractors source, vet, and manage certified subcontractors through a mix of SaaS and managed service offerings. We’re redefining how the industry approaches compliance, vendor diversity, and subcontractor management — combining deep data with automation to make sourcing faster, smarter, and more transparent.
The Role As a Sales Development Representative (SDR), you’ll be the first point of contact for new prospects and a key driver of pipeline growth. You’ll work closely with our VP of Sales to identify new opportunities, engage target accounts, and set up qualified meetings that move deals forward. This role requires high activity levels, strategic thinking, and the ability to translate curiosity into meaningful conversations.
Responsibilities
Make a minimum of
150 outbound calls per week
(≈30/day), with logged outcomes in Salesforce and Gong.
Add
50+ new contacts per week
to active outreach flows using a mix of calls, emails, and LinkedIn.
Research and add at least
20 new contacts per month
via ZoomInfo for account expansion.
Identify, qualify, and nurture leads within assigned territories or verticals.
Set and confirm meetings for the VP of Sales and AEs.
Assist in early-stage discovery calls, capturing key information before handoff.
Keep Salesforce clean, accurate, and fully updated — every lead, call, and opportunity logged.
Collaboration & Follow-Through
Partner with the VP of Sales and the marketing team to improve outbound messaging and cadence performance.
Provide feedback on messaging effectiveness and lead quality.
Attend weekly pipeline reviews and participate in ongoing sales training.
Follow the sales playbook for call prep, professionalism, and communication standards.
SaaS Expansion (after 90-day probationary period)
Convert qualified leads into SaaS
trial users
and support onboarding during early access.
Depending on experience and performance,
close self-service or lower-tier SaaS deals
under the VP of Sales guidance.
Earn additional commission for SaaS deals closed directly.
Qualifications
Actively employed for 1+ years as an SDR at a construction tech SaaS start‑up (2+ years preferred)
Proficient understanding of the construction industry, especially preconstruction.
Proven track record of high-volume outbound calling and meeting generation with cold prospects.
Excellent written and verbal communication skills, with a warm, consultative phone presence.
Proficient in Salesforce, Gong, and outreach tools (ZoomInfo, LinkedIn Sales Navigator, etc.).
Self‑motivated, organized, and comfortable operating in a remote startup environment.
Base salary of $60k‑$75k
OTE (base, commission, and bonuses) of $75k‑$120k
Company‑provided remote work equipment
Excellent, high‑quality company‑paid medical insurance
Heavily subsidized dental, vision, life insurance, and other optional benefits
Why Tough Leaf
Fast‑growing company tackling one of construction’s biggest challenges: equitable and efficient subcontractor sourcing.
Career path toward the
Account Executive
role in 12–18 months.
Direct mentorship from senior leadership and exposure to enterprise deal cycles.
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$75,000–$120,000 (base + variable)
About Tough Leaf Tough Leaf is a fast-growing construction tech company helping general contractors source, vet, and manage certified subcontractors through a mix of SaaS and managed service offerings. We’re redefining how the industry approaches compliance, vendor diversity, and subcontractor management — combining deep data with automation to make sourcing faster, smarter, and more transparent.
The Role As a Sales Development Representative (SDR), you’ll be the first point of contact for new prospects and a key driver of pipeline growth. You’ll work closely with our VP of Sales to identify new opportunities, engage target accounts, and set up qualified meetings that move deals forward. This role requires high activity levels, strategic thinking, and the ability to translate curiosity into meaningful conversations.
Responsibilities
Make a minimum of
150 outbound calls per week
(≈30/day), with logged outcomes in Salesforce and Gong.
Add
50+ new contacts per week
to active outreach flows using a mix of calls, emails, and LinkedIn.
Research and add at least
20 new contacts per month
via ZoomInfo for account expansion.
Identify, qualify, and nurture leads within assigned territories or verticals.
Set and confirm meetings for the VP of Sales and AEs.
Assist in early-stage discovery calls, capturing key information before handoff.
Keep Salesforce clean, accurate, and fully updated — every lead, call, and opportunity logged.
Collaboration & Follow-Through
Partner with the VP of Sales and the marketing team to improve outbound messaging and cadence performance.
Provide feedback on messaging effectiveness and lead quality.
Attend weekly pipeline reviews and participate in ongoing sales training.
Follow the sales playbook for call prep, professionalism, and communication standards.
SaaS Expansion (after 90-day probationary period)
Convert qualified leads into SaaS
trial users
and support onboarding during early access.
Depending on experience and performance,
close self-service or lower-tier SaaS deals
under the VP of Sales guidance.
Earn additional commission for SaaS deals closed directly.
Qualifications
Actively employed for 1+ years as an SDR at a construction tech SaaS start‑up (2+ years preferred)
Proficient understanding of the construction industry, especially preconstruction.
Proven track record of high-volume outbound calling and meeting generation with cold prospects.
Excellent written and verbal communication skills, with a warm, consultative phone presence.
Proficient in Salesforce, Gong, and outreach tools (ZoomInfo, LinkedIn Sales Navigator, etc.).
Self‑motivated, organized, and comfortable operating in a remote startup environment.
Base salary of $60k‑$75k
OTE (base, commission, and bonuses) of $75k‑$120k
Company‑provided remote work equipment
Excellent, high‑quality company‑paid medical insurance
Heavily subsidized dental, vision, life insurance, and other optional benefits
Why Tough Leaf
Fast‑growing company tackling one of construction’s biggest challenges: equitable and efficient subcontractor sourcing.
Career path toward the
Account Executive
role in 12–18 months.
Direct mentorship from senior leadership and exposure to enterprise deal cycles.
#J-18808-Ljbffr