Senior Marketing Manager, Autos
Hearst Magazines, New York, NY, United States
Be Part of What’s Next
If you’re energized by big ideas, bold storytelling, and building marketing programs that make automotive clients say “yes,” this is your moment. As Senior Marketing Manager, Autos, you’ll shape innovative, cross-platform programs that drive revenue, deepen client partnerships, and bring standout ideas to life across Hearst’s iconic brands.
Job Description You’ll sit at the intersection of strategy, creativity, and execution—partnering with sales, creative, insights, and experiential teams to develop programs that move the automotive industry forward.
About Hearst Magazines (Why Us?) Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics—inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting‑edge technology, and industry‑leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.
Key Responsibilities (What You’ll Do)
Develop innovative, revenue‑generating marketing programs for automotive clients across print, digital, video, social, native and experiential platforms
Partner closely with the sales team to understand client objectives and craft strategic solutions that move their business forward
Lead RFP responses and proactive pitches for Hearst Autos brands (Car and Driver, Road & Track, Autoweek) and the Hearst Autos In‑Market network
Collaborate cross‑functionally with creative, strategy & insights, design, ad product, publisher teams, Hearst Made and revenue operations to bring proposals to life
Create compelling marketing materials including one‑sheets, decks and storytelling assets that clearly communicate value and differentiation
Develop cross‑portfolio opportunities in partnership with other Hearst brands including Esquire, ELLE, Delish, House Beautiful, Men’s Health and more
Leverage insights, analytics and industry research to craft persuasive marketing narratives aligned with client KPIs
Stay deeply connected to automotive industry trends, agency dynamics and client strategies to proactively identify new opportunities
Qualifications (What We’re Looking For)
5+ years of experience in digital media, marketing or advertising
BA/BS in Marketing, Communications or a related field
Strong understanding of automotive marketing, agency environments and experiential programs (preferred but not required)
Proven ability to develop strategic, client‑focused solutions that drive revenue growth
Experience building cross‑platform programs across digital, print, video, social and live experiences
Digital media fluency including behavioral targeting, native advertising, programmatic and data‑driven solutions
Understanding of digital metrics and measurement tools (e.g., comScore, Google stack, social analytics, IAB/MRC standards)
Ability to navigate media planning and client approval processes
Strong proposal writing, presentation and storytelling skills with the confidence to lead discussions of all sizes
Highly organized with exceptional attention to detail and the ability to manage multiple deadlines in a fast‑paced environment
Collaborative mindset with strong interpersonal skills and a solutions‑oriented approach
Proficiency in Google Workspace and Microsoft Office; experience with Adobe Creative Suite is a plus
This role is based in New York City and requires a hybrid schedule of 4 days per week in the office
Benefits (What We Offer)
Work with the Best: Collaborate with top‑tier professionals across media, advertising, tech, fashion, lifestyle and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops and exclusive industry events.
Work‑Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well‑being with a comprehensive benefits package that includes medical, dental and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary for this role is between $88,000 - $106,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected by law.
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Job Description You’ll sit at the intersection of strategy, creativity, and execution—partnering with sales, creative, insights, and experiential teams to develop programs that move the automotive industry forward.
About Hearst Magazines (Why Us?) Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics—inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting‑edge technology, and industry‑leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.
Key Responsibilities (What You’ll Do)
Develop innovative, revenue‑generating marketing programs for automotive clients across print, digital, video, social, native and experiential platforms
Partner closely with the sales team to understand client objectives and craft strategic solutions that move their business forward
Lead RFP responses and proactive pitches for Hearst Autos brands (Car and Driver, Road & Track, Autoweek) and the Hearst Autos In‑Market network
Collaborate cross‑functionally with creative, strategy & insights, design, ad product, publisher teams, Hearst Made and revenue operations to bring proposals to life
Create compelling marketing materials including one‑sheets, decks and storytelling assets that clearly communicate value and differentiation
Develop cross‑portfolio opportunities in partnership with other Hearst brands including Esquire, ELLE, Delish, House Beautiful, Men’s Health and more
Leverage insights, analytics and industry research to craft persuasive marketing narratives aligned with client KPIs
Stay deeply connected to automotive industry trends, agency dynamics and client strategies to proactively identify new opportunities
Qualifications (What We’re Looking For)
5+ years of experience in digital media, marketing or advertising
BA/BS in Marketing, Communications or a related field
Strong understanding of automotive marketing, agency environments and experiential programs (preferred but not required)
Proven ability to develop strategic, client‑focused solutions that drive revenue growth
Experience building cross‑platform programs across digital, print, video, social and live experiences
Digital media fluency including behavioral targeting, native advertising, programmatic and data‑driven solutions
Understanding of digital metrics and measurement tools (e.g., comScore, Google stack, social analytics, IAB/MRC standards)
Ability to navigate media planning and client approval processes
Strong proposal writing, presentation and storytelling skills with the confidence to lead discussions of all sizes
Highly organized with exceptional attention to detail and the ability to manage multiple deadlines in a fast‑paced environment
Collaborative mindset with strong interpersonal skills and a solutions‑oriented approach
Proficiency in Google Workspace and Microsoft Office; experience with Adobe Creative Suite is a plus
This role is based in New York City and requires a hybrid schedule of 4 days per week in the office
Benefits (What We Offer)
Work with the Best: Collaborate with top‑tier professionals across media, advertising, tech, fashion, lifestyle and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops and exclusive industry events.
Work‑Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well‑being with a comprehensive benefits package that includes medical, dental and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary for this role is between $88,000 - $106,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected by law.
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