Director, Sales NYC
Dotdash Meredith, New York, NY, United States
Job Title
Director, Sales NYC
Job Description About The Position | Major Goals and Objectives and Location Requirements:
Director, Sales is focused on identifying, cultivating, driving and closing new clients on strategic account growth and new business development across the territory. This role combines high-level client partnership development with aggressive new business acquisition. The ideal candidate will work with marquee agencies and brands while building a robust pipeline of new opportunities -as well as delivering the premium service and strategic thinking that defines our approach to the market.
You will own and grow your regional footprint as a strategic territory, cultivating, selling and managing a portfolio while aggressively pursuing new business opportunities and maintaining existing relationships and client base. You will be responsible for building brand equity across the region, cultivating C-suite relationships, and positioning our D/Cipher & MNI integrated advertising solutions as the go-to partner for brands and agencies seeking intent-driven, results-oriented campaigns.
As Director, Sales, you will leverage the robust MNI portfolio of products and solutions, with the D/Cipher platform and team at the forefront. D/Cipher is a People Inc. proprietary intent targeting platform to help advertisers make informed media buying decisions both on and off People Inc. content. This is an exceptional opportunity for a proven sales leader who can balance strategic partnership development with the hustle of territory building.
This role is remote, however travel to the office will be required as appropriate given business needs.
About The Position's Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results 50% Maintaining, Growing and Breaking New Clients
Drive aggressive new business acquisition targeting $5MM+ annual revenue opportunities
Bring a deep understanding of end-to-end digital media products to confidently position customize results-driven strategies
Position MNI solutions against the competitive landscape and articulate media strengths and weaknesses
Assess market potential and build meaningful relationships with local, regional, and national businesses
Prospect consistently through face-to-face meetings, strategic outreach, industry events, and branding initiatives
Penetrate organizations at the highest decision-making levels to uncover marketing challenges and deliver solutions
Build and manage a robust sales pipeline with consistent updates to management on opportunities and territory performance
Identify upsell and cross-sell opportunities across D/Cipher's intent targeting platform and MNI's premium inventory
Provide ongoing client management, including regular campaign performance reviews, marketing plan optimization, and educational events
Evaluate advertising revenue potential and communicate client needs to internal teams for customized presentations
45% Collaborative Strategic Account Leadership
Own and expand Key Account relationships in concert with regional Account Executives
Develop and execute strategic account plans that exceed growth targets and strengthen client partnerships
Structure and negotiate Letters of Understanding (LOU) agreements featuring multi-year spend commitments in partnership with the VP, Key Accounts Group and SVP, Media Strategy and Enablement
Partner with Sales Executives, Regional Leaders, and the KAG Board (KGB) on account strategy and performance reviews
5% Master Collaborator
Collaborate with internal D/Cipher-MNI teams including planning, marketing, research, account management, and ad-ops, among others
Deliver consistent updates on sales pipeline, percent-to-goal, territory performance, opportunities, and regional challenges
Partner cross-functionally to develop integrated media plans and compelling narratives for clients
About The Team | The Team and/or Brand D/Cipher is People Inc.'s in-house Media platform and activation team, fueled by the rich user engagement data of People Inc., the nation's largest publisher. D/Cipher helps advertisers make informed media buying decisions on and off People Inc. content. Media Now Interactive (MNI), part of the People Inc. family, has been a trusted partner to regional and national agencies and brands for over 55 years, and is an integral distribution channel for the People Media offerings.
The D/Cipher-MNI team provides a single point of contact for multi-platform, customized, and targeted advertising solutions. From research and strategy to execution and analysis, the team offers a comprehensive suite of digital products, services, and integrated opportunities designed to efficiently and effectively reach audiences in selected markets.
The Role's Minimum Qualifications and Job Requirements Education
College degree preferred, or equivalent work experience.
Experience
10+ years in digital advertising sales, account management, or media partnerships with proven territory leadership
Demonstrated track record managing $5MM+ in annual revenue with a history of exceeding goals
Experience working with agencies (holding companies and independents) and direct brand clients
Proven success in new business development with the ability to break and grow six and seven-figure accounts
Deep understanding of programmatic advertising, intent targeting, and audience-based marketing
History of cultivating C-suite relationships and presenting to senior executives
Specific Knowledge, Skills, Certifications and Abilities
Business development specialist with demonstrated ability to grow client and agency relationships through prospecting and deep organizational engagement
Strategic thinker with strong business acumen and consultative, insight-driven sales approach
Exceptional presentation, communication, and interpersonal skills
Self-starter capable of working independently while collaborating across teams
Highly driven and entrepreneurial with a passion for success and a strong work ethic
Excellent organizational, multitasking, and problem-solving abilities
Ability to thrive in a collaborative, competitive, and fast-paced environment
Professional demeanor with strong customer service skills
Approximate Travel Requirement: 40% It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here.
Pay Range Salary: New York: $135,000.00 - $165,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc.'s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.
In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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Job Description About The Position | Major Goals and Objectives and Location Requirements:
Director, Sales is focused on identifying, cultivating, driving and closing new clients on strategic account growth and new business development across the territory. This role combines high-level client partnership development with aggressive new business acquisition. The ideal candidate will work with marquee agencies and brands while building a robust pipeline of new opportunities -as well as delivering the premium service and strategic thinking that defines our approach to the market.
You will own and grow your regional footprint as a strategic territory, cultivating, selling and managing a portfolio while aggressively pursuing new business opportunities and maintaining existing relationships and client base. You will be responsible for building brand equity across the region, cultivating C-suite relationships, and positioning our D/Cipher & MNI integrated advertising solutions as the go-to partner for brands and agencies seeking intent-driven, results-oriented campaigns.
As Director, Sales, you will leverage the robust MNI portfolio of products and solutions, with the D/Cipher platform and team at the forefront. D/Cipher is a People Inc. proprietary intent targeting platform to help advertisers make informed media buying decisions both on and off People Inc. content. This is an exceptional opportunity for a proven sales leader who can balance strategic partnership development with the hustle of territory building.
This role is remote, however travel to the office will be required as appropriate given business needs.
About The Position's Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results 50% Maintaining, Growing and Breaking New Clients
Drive aggressive new business acquisition targeting $5MM+ annual revenue opportunities
Bring a deep understanding of end-to-end digital media products to confidently position customize results-driven strategies
Position MNI solutions against the competitive landscape and articulate media strengths and weaknesses
Assess market potential and build meaningful relationships with local, regional, and national businesses
Prospect consistently through face-to-face meetings, strategic outreach, industry events, and branding initiatives
Penetrate organizations at the highest decision-making levels to uncover marketing challenges and deliver solutions
Build and manage a robust sales pipeline with consistent updates to management on opportunities and territory performance
Identify upsell and cross-sell opportunities across D/Cipher's intent targeting platform and MNI's premium inventory
Provide ongoing client management, including regular campaign performance reviews, marketing plan optimization, and educational events
Evaluate advertising revenue potential and communicate client needs to internal teams for customized presentations
45% Collaborative Strategic Account Leadership
Own and expand Key Account relationships in concert with regional Account Executives
Develop and execute strategic account plans that exceed growth targets and strengthen client partnerships
Structure and negotiate Letters of Understanding (LOU) agreements featuring multi-year spend commitments in partnership with the VP, Key Accounts Group and SVP, Media Strategy and Enablement
Partner with Sales Executives, Regional Leaders, and the KAG Board (KGB) on account strategy and performance reviews
5% Master Collaborator
Collaborate with internal D/Cipher-MNI teams including planning, marketing, research, account management, and ad-ops, among others
Deliver consistent updates on sales pipeline, percent-to-goal, territory performance, opportunities, and regional challenges
Partner cross-functionally to develop integrated media plans and compelling narratives for clients
About The Team | The Team and/or Brand D/Cipher is People Inc.'s in-house Media platform and activation team, fueled by the rich user engagement data of People Inc., the nation's largest publisher. D/Cipher helps advertisers make informed media buying decisions on and off People Inc. content. Media Now Interactive (MNI), part of the People Inc. family, has been a trusted partner to regional and national agencies and brands for over 55 years, and is an integral distribution channel for the People Media offerings.
The D/Cipher-MNI team provides a single point of contact for multi-platform, customized, and targeted advertising solutions. From research and strategy to execution and analysis, the team offers a comprehensive suite of digital products, services, and integrated opportunities designed to efficiently and effectively reach audiences in selected markets.
The Role's Minimum Qualifications and Job Requirements Education
College degree preferred, or equivalent work experience.
Experience
10+ years in digital advertising sales, account management, or media partnerships with proven territory leadership
Demonstrated track record managing $5MM+ in annual revenue with a history of exceeding goals
Experience working with agencies (holding companies and independents) and direct brand clients
Proven success in new business development with the ability to break and grow six and seven-figure accounts
Deep understanding of programmatic advertising, intent targeting, and audience-based marketing
History of cultivating C-suite relationships and presenting to senior executives
Specific Knowledge, Skills, Certifications and Abilities
Business development specialist with demonstrated ability to grow client and agency relationships through prospecting and deep organizational engagement
Strategic thinker with strong business acumen and consultative, insight-driven sales approach
Exceptional presentation, communication, and interpersonal skills
Self-starter capable of working independently while collaborating across teams
Highly driven and entrepreneurial with a passion for success and a strong work ethic
Excellent organizational, multitasking, and problem-solving abilities
Ability to thrive in a collaborative, competitive, and fast-paced environment
Professional demeanor with strong customer service skills
Approximate Travel Requirement: 40% It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here.
Pay Range Salary: New York: $135,000.00 - $165,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc.'s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.
In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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