Business Marketing Lead
Jobgether, New Bremen, OH, United States
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Business Marketing Lead in Germany.
As a Business Marketing Lead, you will play a pivotal role in driving go-to-market strategies and elevating brand positioning across institutional and enterprise audiences. You will work closely with business development teams to design and execute high-impact co-marketing initiatives, partnerships, and campaigns. This role blends strategic thinking with hands‑on execution, requiring you to translate complex technical concepts into compelling narratives. You will own key marketing assets, optimize performance through data‑driven insights, and build scalable marketing frameworks. Operating in a fast‑paced, emerging technology environment, you’ll collaborate globally and manage multiple stakeholders. This is an ideal opportunity for a proactive marketer who thrives in ambiguity and is passionate about shaping the future of decentralized ecosystems.
Accountabilities
Drive end-to-end execution of business marketing initiatives aligned with high-priority deals and partnerships
Identify and develop co-marketing opportunities, building and managing integrated campaign plans
Lead go-to-market activations with external partners, including co-branded campaigns, announcements, and events
Own and develop key marketing assets such as newsletters, sales materials, and positioning content for institutional audiences
Track performance metrics, evaluate campaign effectiveness, and optimize strategies based on data insights
Manage multiple cross-regional workstreams, ensuring timely delivery and clear stakeholder communication
Act as the main liaison between marketing and external partners to strengthen collaboration and outcomes
Requirements
5+ years of experience in B2B growth marketing, product marketing, or ecosystem marketing within SaaS, emerging tech, or similar industries
Proven experience executing co-marketing programs and managing external partnerships
Strong ability to translate complex technical products into clear, compelling narratives for business audiences
Data-driven mindset with experience defining KPIs, tracking performance, and optimizing campaigns
Familiarity with AI tools and ability to leverage automation for marketing efficiency
High level of autonomy, initiative, and problem-solving capability in fast-paced environments
Understanding of the crypto and broader technology ecosystem; experience in crypto-native environments is a plus
Excellent communication and organizational skills, with the ability to manage global stakeholders
Benefits
Opportunity to work on high-impact projects in a rapidly evolving technology space
Collaborative, high-performing team environment with strong ownership and autonomy
Exposure to global partnerships and innovative go-to-market strategies
Flexible and dynamic work culture supporting remote collaboration
Continuous learning opportunities and involvement in cutting-edge industry developments
Chance to shape marketing strategy and influence growth at an early stage
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As a Business Marketing Lead, you will play a pivotal role in driving go-to-market strategies and elevating brand positioning across institutional and enterprise audiences. You will work closely with business development teams to design and execute high-impact co-marketing initiatives, partnerships, and campaigns. This role blends strategic thinking with hands‑on execution, requiring you to translate complex technical concepts into compelling narratives. You will own key marketing assets, optimize performance through data‑driven insights, and build scalable marketing frameworks. Operating in a fast‑paced, emerging technology environment, you’ll collaborate globally and manage multiple stakeholders. This is an ideal opportunity for a proactive marketer who thrives in ambiguity and is passionate about shaping the future of decentralized ecosystems.
Accountabilities
Drive end-to-end execution of business marketing initiatives aligned with high-priority deals and partnerships
Identify and develop co-marketing opportunities, building and managing integrated campaign plans
Lead go-to-market activations with external partners, including co-branded campaigns, announcements, and events
Own and develop key marketing assets such as newsletters, sales materials, and positioning content for institutional audiences
Track performance metrics, evaluate campaign effectiveness, and optimize strategies based on data insights
Manage multiple cross-regional workstreams, ensuring timely delivery and clear stakeholder communication
Act as the main liaison between marketing and external partners to strengthen collaboration and outcomes
Requirements
5+ years of experience in B2B growth marketing, product marketing, or ecosystem marketing within SaaS, emerging tech, or similar industries
Proven experience executing co-marketing programs and managing external partnerships
Strong ability to translate complex technical products into clear, compelling narratives for business audiences
Data-driven mindset with experience defining KPIs, tracking performance, and optimizing campaigns
Familiarity with AI tools and ability to leverage automation for marketing efficiency
High level of autonomy, initiative, and problem-solving capability in fast-paced environments
Understanding of the crypto and broader technology ecosystem; experience in crypto-native environments is a plus
Excellent communication and organizational skills, with the ability to manage global stakeholders
Benefits
Opportunity to work on high-impact projects in a rapidly evolving technology space
Collaborative, high-performing team environment with strong ownership and autonomy
Exposure to global partnerships and innovative go-to-market strategies
Flexible and dynamic work culture supporting remote collaboration
Continuous learning opportunities and involvement in cutting-edge industry developments
Chance to shape marketing strategy and influence growth at an early stage
#J-18808-Ljbffr