Senior Sales Manager - Retail & Strategic Partnerships
Afina, Austin, TX, United States
Afina is a rapidly scaling consumer brand redefining water‑quality products, with a dominant position in our category and strong traction in direct‑to‑consumer. We are now entering our next growth phase: expanding aggressively into retail, professional, and strategic B2B channels.
This role is for a hands‑on sales leader who thrives in zero‑to‑one and one‑to‑ten environments.
Role Summary Afina is hiring a
Senior Sales Manager
to
build our retail and wholesale business from the ground up . This executive will own revenue growth outside of DTC and be directly accountable for opening new channels, closing major partnerships, and turning pilots into scalable distribution. You will not inherit a mature sales organization—you will build it.
What You Will Own Build New Revenue Channels
Create and execute Afina’s retail, wholesale, and professional sales strategy from scratch
Personally source, pitch, negotiate, and close early anchor accounts
Open doors with:
National and regional retailers
Salon and spa groups
Hospitality, wellness, and multi‑location service brands
Design pilot programs and convert them into long‑term contracts and national rollouts
Close Deals, Not Just Manage Them
Lead negotiations with buyers, distributors, and strategic partners
Own pricing, margins, MOQs, promotional terms, and reorder structures
Be directly responsible for hitting aggressive revenue and expansion targets
Scale What Works
Turn early wins into repeatable playbooks
Build sales processes, forecasting models, and channel KPIs
Partner closely with operations and finance to ensure inventory, cash flow, and fulfillment scale with demand
Be a Cross‑Functional Growth Driver
Work directly with the CEO, marketing, and product teams to align growth priorities
Influence packaging, merchandising, and product roadmap decisions based on real‑world retail feedback
Collaborate on trade marketing, in‑store execution, and co‑branded promotions
Who This Role Is For You Are Likely a Fit If You:
Have 2+ years of sales leadership experience in consumer products, CPG, beauty, wellness, or home goods
Have personally closed meaningful retail or B2B distribution deals
Have experience helping a brand move from DTC‑only into physical retail or wholesale
Are comfortable operating without a playbook—and creating one
Are energized by ownership, accountability, and fast decision‑making
This Role Is Not for Someone Who:
Only manages existing accounts
Needs large teams and infrastructure before producing results
Is uncomfortable being hands‑on in the early stages
What Success Looks Like
Signed multiple high‑value retail or professional partnerships
Established a meaningful non‑DTC revenue stream
Built a clear path to national retail expansion
Created a scalable sales engine with predictable reorders
Compensation
Competitive executive base salary
Aggressive performance‑based bonus
Meaningful equity or long‑term upside tied to growth
Benefits package
Location
United States - Remote Position
#J-18808-Ljbffr
This role is for a hands‑on sales leader who thrives in zero‑to‑one and one‑to‑ten environments.
Role Summary Afina is hiring a
Senior Sales Manager
to
build our retail and wholesale business from the ground up . This executive will own revenue growth outside of DTC and be directly accountable for opening new channels, closing major partnerships, and turning pilots into scalable distribution. You will not inherit a mature sales organization—you will build it.
What You Will Own Build New Revenue Channels
Create and execute Afina’s retail, wholesale, and professional sales strategy from scratch
Personally source, pitch, negotiate, and close early anchor accounts
Open doors with:
National and regional retailers
Salon and spa groups
Hospitality, wellness, and multi‑location service brands
Design pilot programs and convert them into long‑term contracts and national rollouts
Close Deals, Not Just Manage Them
Lead negotiations with buyers, distributors, and strategic partners
Own pricing, margins, MOQs, promotional terms, and reorder structures
Be directly responsible for hitting aggressive revenue and expansion targets
Scale What Works
Turn early wins into repeatable playbooks
Build sales processes, forecasting models, and channel KPIs
Partner closely with operations and finance to ensure inventory, cash flow, and fulfillment scale with demand
Be a Cross‑Functional Growth Driver
Work directly with the CEO, marketing, and product teams to align growth priorities
Influence packaging, merchandising, and product roadmap decisions based on real‑world retail feedback
Collaborate on trade marketing, in‑store execution, and co‑branded promotions
Who This Role Is For You Are Likely a Fit If You:
Have 2+ years of sales leadership experience in consumer products, CPG, beauty, wellness, or home goods
Have personally closed meaningful retail or B2B distribution deals
Have experience helping a brand move from DTC‑only into physical retail or wholesale
Are comfortable operating without a playbook—and creating one
Are energized by ownership, accountability, and fast decision‑making
This Role Is Not for Someone Who:
Only manages existing accounts
Needs large teams and infrastructure before producing results
Is uncomfortable being hands‑on in the early stages
What Success Looks Like
Signed multiple high‑value retail or professional partnerships
Established a meaningful non‑DTC revenue stream
Built a clear path to national retail expansion
Created a scalable sales engine with predictable reorders
Compensation
Competitive executive base salary
Aggressive performance‑based bonus
Meaningful equity or long‑term upside tied to growth
Benefits package
Location
United States - Remote Position
#J-18808-Ljbffr