Performance Marketing Lead - Jetpac
Circles, Indiana, PA, United States
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:
Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity. Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide. Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
About [Circles Life – Jetpac]:
Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think you've got the guts, the smarts, and the hustle to join us, then keep reading!
Job Overview
We’re looking for a Performance Marketing Lead to drive Jetpac’s paid growth engine across digital channels. This role demands someone who’s equally data-obsessed and creative, hands-on with campaign execution, but also strategic enough to shape the direction of our growth. You’ll manage a significant performance marketing budget, experiment aggressively, and unlock new levels of scale and efficiency. If you're someone who wakes up thinking about CAC, ROAS, and LTV—you'll fit right in.
Key Responsibilities
Strategy & Execution
Develop and execute a high-impact performance marketing strategy across Meta, Google, programmatic, and other key channels Own customer acquisition metrics—CAC, ROAS, CPA, CVR, retention—and continuously optimize for them Run full-funnel campaigns for different user cohorts, geographies, and product lines Scale campaigns profitably with a data-driven mindset while managing channel-specific budgets
Campaign Management
Launch, monitor, and optimize campaigns across platforms, audiences, creatives, and geos Set up robust tracking, attribution, and reporting infrastructure (with help from analytics if needed) Run rigorous A/B tests on creatives, copy, audiences, and landing pages Constantly identify new growth channels
Data & Analytics
Define and track KPIs across the funnel (impressions to repeat purchases) Leverage tools like GA4, Mixpanel and Looker/Data Studio for performance insights Use data to craft compelling narratives around what's working, what’s not, and what’s next Coordinate with BI and product teams to close the loop on post-click behavior
Creative & Messaging
Collaborate with design and content teams to create high-converting ad creatives Develop localized messaging strategies per region or audience segment Stay on top of platform-specific creative trends and adapt accordingly
Cross-Functional Collaboration
Partner with product, lifecycle, KOL/affiliate, and brand teams to align on campaigns and goals Work with CRM to create multi-touch journeys (ad + email + in-app) Align with the customer support team to understand friction points and improve targeting
Reporting & Optimization
Deliver weekly and monthly performance reports with actionable insights Present learnings, growth hypotheses, and experiment roadmaps to leadership Maintain clear documentation on campaigns, experiments, and key decisions
Requirements
4–6 years of hands-on experience in digital/performance marketing Proven experience scaling acquisition campaigns across Meta, Google and other major platforms Bachelor’s degree in Marketing, Business, or a related field Deep understanding of campaign performance metrics and attribution models Experience managing multi-country or multi-lingual campaigns is a big plus Strong analytical skills and fluency with ad platforms and data tools Excellent communication and stakeholder management skills Comfortable working in a fast-paced, high-ownership startup environment
Preferred Experience
Prior experience in a tech startup or high-growth DTC brand Background in travel, telecom, or fintech verticals is a strong plus Familiarity with eSIM or digital telco space is a bonus
Desired Skills
Hands-on experience with tools like Google Ads, Meta Ads Manager, DV360 Strong proficiency with Google Analytics, Mixpanel, Amplitude, Looker Knowledge of creative performance analysis and storytelling through data Familiarity with MMPs like AppsFlyer, Branch, or Adjust Growth mindset with a passion for experimentation and iteration Ability to think like a performance marketer and a product manager
What We Offer
Competitive salary and excellent performance-based incentives. Comprehensive benefits package, including health, dental, and vision coverage. Flexible work arrangements with remote or hybrid options. Opportunity to work with a dynamic and innovative global team. Career growth and professional development opportunities
Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
Data Protection and Privacy Statement
By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
Circles’ Candidate Data Protection and Privacy Policy.
You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
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Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:
Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity. Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide. Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
About [Circles Life – Jetpac]:
Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think you've got the guts, the smarts, and the hustle to join us, then keep reading!
Job Overview
We’re looking for a Performance Marketing Lead to drive Jetpac’s paid growth engine across digital channels. This role demands someone who’s equally data-obsessed and creative, hands-on with campaign execution, but also strategic enough to shape the direction of our growth. You’ll manage a significant performance marketing budget, experiment aggressively, and unlock new levels of scale and efficiency. If you're someone who wakes up thinking about CAC, ROAS, and LTV—you'll fit right in.
Key Responsibilities
Strategy & Execution
Develop and execute a high-impact performance marketing strategy across Meta, Google, programmatic, and other key channels Own customer acquisition metrics—CAC, ROAS, CPA, CVR, retention—and continuously optimize for them Run full-funnel campaigns for different user cohorts, geographies, and product lines Scale campaigns profitably with a data-driven mindset while managing channel-specific budgets
Campaign Management
Launch, monitor, and optimize campaigns across platforms, audiences, creatives, and geos Set up robust tracking, attribution, and reporting infrastructure (with help from analytics if needed) Run rigorous A/B tests on creatives, copy, audiences, and landing pages Constantly identify new growth channels
Data & Analytics
Define and track KPIs across the funnel (impressions to repeat purchases) Leverage tools like GA4, Mixpanel and Looker/Data Studio for performance insights Use data to craft compelling narratives around what's working, what’s not, and what’s next Coordinate with BI and product teams to close the loop on post-click behavior
Creative & Messaging
Collaborate with design and content teams to create high-converting ad creatives Develop localized messaging strategies per region or audience segment Stay on top of platform-specific creative trends and adapt accordingly
Cross-Functional Collaboration
Partner with product, lifecycle, KOL/affiliate, and brand teams to align on campaigns and goals Work with CRM to create multi-touch journeys (ad + email + in-app) Align with the customer support team to understand friction points and improve targeting
Reporting & Optimization
Deliver weekly and monthly performance reports with actionable insights Present learnings, growth hypotheses, and experiment roadmaps to leadership Maintain clear documentation on campaigns, experiments, and key decisions
Requirements
4–6 years of hands-on experience in digital/performance marketing Proven experience scaling acquisition campaigns across Meta, Google and other major platforms Bachelor’s degree in Marketing, Business, or a related field Deep understanding of campaign performance metrics and attribution models Experience managing multi-country or multi-lingual campaigns is a big plus Strong analytical skills and fluency with ad platforms and data tools Excellent communication and stakeholder management skills Comfortable working in a fast-paced, high-ownership startup environment
Preferred Experience
Prior experience in a tech startup or high-growth DTC brand Background in travel, telecom, or fintech verticals is a strong plus Familiarity with eSIM or digital telco space is a bonus
Desired Skills
Hands-on experience with tools like Google Ads, Meta Ads Manager, DV360 Strong proficiency with Google Analytics, Mixpanel, Amplitude, Looker Knowledge of creative performance analysis and storytelling through data Familiarity with MMPs like AppsFlyer, Branch, or Adjust Growth mindset with a passion for experimentation and iteration Ability to think like a performance marketer and a product manager
What We Offer
Competitive salary and excellent performance-based incentives. Comprehensive benefits package, including health, dental, and vision coverage. Flexible work arrangements with remote or hybrid options. Opportunity to work with a dynamic and innovative global team. Career growth and professional development opportunities
Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
Data Protection and Privacy Statement
By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
Circles’ Candidate Data Protection and Privacy Policy.
You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
#J-18808-Ljbffr