Director, NAM Marketing
Wellspect HealthCare, Charlotte, NC, United States
Director, Regional (Downstream) Marketing – North America
Role Purpose
The Director, Regional (Downstream) Marketing – North America is accountable for end-to-end execution of marketing strategy across all North American business units and verticals, translating enterprise and GBU direction into coordinated, high impact commercial execution. This role leads the NA downstream marketing organization, ensuring consistent delivery of pricing, promotions, campaigns, launches, and field execution across all vertical portfolios. The Director serves as the central integrator between GBUs, Sales, Commercial Operations, and Field Marketing, driving alignment, prioritization, and measurable ROI.
This role requires the Director to live in Charlotte, NC or the surrounding area. If you are not currently located there, you must be willing to relocate.
Scope & Organizational Leadership
Owns North America downstream marketing execution across all verticals and portfolios
Leads a team of Senior Marketing Managers and Marketing Managers aligned by business unit and specialty, including:
CTS
EDS
IPS
Endodontics
Orthodontics
Accountable for regional consistency, governance, and performance, while enabling flexibility for market-specific execution
Acts as the single point of accountability for NA marketing execution quality and outcomes
Key Responsibilities Regional Marketing Strategy & Execution Leadership
Translate enterprise and GBU strategy into clear regional marketing priorities and execution plans
Define how downstream marketing supports growth across:
Dealers
DSOs
Field Sales
Digital and hybrid channels
Ensure consistent execution of enterprise priorities while managing competing demands across portfolios
Leadership Expectation:
Optimizes for enterprise outcomes, not individual vertical or brand preference.
Pricing, Promotions & Commercial Programs
Own regional execution of pricing, incentives, and promotional programs across all verticals
Partner closely with Commercial Operations, Finance, and Sales to ensure:
Clear guardrails and governance
Accurate execution and communication
Consistent dealer and field experience
Balance speed to market with discipline and compliance
Campaigns, Assets & Field Activation
Oversee implementation of marketing assets and campaigns across NA
Ensure campaigns are:
Executable at scale
Drive strong coordination between downstream, field marketing, and enablement teams
Product Launch & GTM Execution
Lead regional downstream execution for product launches across all business units
Coordinate timelines, assets, enablement, and communications across:
Dealers
Education
Digital channels
Ensure launch readiness, sequencing, and postlaunch follow through
Leadership Expectation:
Moves launches from “announcement” to commercial impact.
Performance Management & ROI
Establish and monitor performance metrics for regional marketing execution
Track effectiveness of:
Campaigns
Promotions
Launches
Field and dealer programs
Partner with Analytics to assess ROI, capture feedback, and drive continuous improvement
Serve as the senior downstream marketing partner to:
Commercial Operations
Field Marketing
GBU stakeholders
Act as a decision leader in tradeoff discussions involving timing, investment, and execution capacity
Drive clarity on roles, responsibilities, and handoffs between upstream and downstream teams
Lead, coach, and develop a large, multi-vertical marketing team
Establish operating rhythms, planning cadences, and prioritization frameworks
Build bench strength and succession within downstream marketing
Education Requirements
Bachelor's degree required; Master’s degree preferred
Qualifications & Experience
12+ years of experience in B2B, healthcare, or complex commercial marketing
Demonstrated leadership in downstream, field, or regional marketing execution
Experience managing large, matrixed teams across multiple portfolios
Strong commercial and financial acumen
Proven ability to lead through ambiguity, competing priorities, and scale
Success in This Role Looks Like
Clear, aligned NA marketing execution across all verticals
Strong confidence from Sales and Commercial leadership in marketing delivery
Disciplined execution of pricing, promotions, and launches
Improved speed, consistency, and ROI of downstream marketing efforts
A high-performing, accountable regional marketing organization
How This Role Is Distinct
Not upstream brand or product strategy
Not campaign-only execution
This role is the engine that converts strategy into revenue-impacting execution at scale
#LI-MR1
DentsplySirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in DentsplySirona.
#J-18808-Ljbffr
This role requires the Director to live in Charlotte, NC or the surrounding area. If you are not currently located there, you must be willing to relocate.
Scope & Organizational Leadership
Owns North America downstream marketing execution across all verticals and portfolios
Leads a team of Senior Marketing Managers and Marketing Managers aligned by business unit and specialty, including:
CTS
EDS
IPS
Endodontics
Orthodontics
Accountable for regional consistency, governance, and performance, while enabling flexibility for market-specific execution
Acts as the single point of accountability for NA marketing execution quality and outcomes
Key Responsibilities Regional Marketing Strategy & Execution Leadership
Translate enterprise and GBU strategy into clear regional marketing priorities and execution plans
Define how downstream marketing supports growth across:
Dealers
DSOs
Field Sales
Digital and hybrid channels
Ensure consistent execution of enterprise priorities while managing competing demands across portfolios
Leadership Expectation:
Optimizes for enterprise outcomes, not individual vertical or brand preference.
Pricing, Promotions & Commercial Programs
Own regional execution of pricing, incentives, and promotional programs across all verticals
Partner closely with Commercial Operations, Finance, and Sales to ensure:
Clear guardrails and governance
Accurate execution and communication
Consistent dealer and field experience
Balance speed to market with discipline and compliance
Campaigns, Assets & Field Activation
Oversee implementation of marketing assets and campaigns across NA
Ensure campaigns are:
Executable at scale
Drive strong coordination between downstream, field marketing, and enablement teams
Product Launch & GTM Execution
Lead regional downstream execution for product launches across all business units
Coordinate timelines, assets, enablement, and communications across:
Dealers
Education
Digital channels
Ensure launch readiness, sequencing, and postlaunch follow through
Leadership Expectation:
Moves launches from “announcement” to commercial impact.
Performance Management & ROI
Establish and monitor performance metrics for regional marketing execution
Track effectiveness of:
Campaigns
Promotions
Launches
Field and dealer programs
Partner with Analytics to assess ROI, capture feedback, and drive continuous improvement
Serve as the senior downstream marketing partner to:
Commercial Operations
Field Marketing
GBU stakeholders
Act as a decision leader in tradeoff discussions involving timing, investment, and execution capacity
Drive clarity on roles, responsibilities, and handoffs between upstream and downstream teams
Lead, coach, and develop a large, multi-vertical marketing team
Establish operating rhythms, planning cadences, and prioritization frameworks
Build bench strength and succession within downstream marketing
Education Requirements
Bachelor's degree required; Master’s degree preferred
Qualifications & Experience
12+ years of experience in B2B, healthcare, or complex commercial marketing
Demonstrated leadership in downstream, field, or regional marketing execution
Experience managing large, matrixed teams across multiple portfolios
Strong commercial and financial acumen
Proven ability to lead through ambiguity, competing priorities, and scale
Success in This Role Looks Like
Clear, aligned NA marketing execution across all verticals
Strong confidence from Sales and Commercial leadership in marketing delivery
Disciplined execution of pricing, promotions, and launches
Improved speed, consistency, and ROI of downstream marketing efforts
A high-performing, accountable regional marketing organization
How This Role Is Distinct
Not upstream brand or product strategy
Not campaign-only execution
This role is the engine that converts strategy into revenue-impacting execution at scale
#LI-MR1
DentsplySirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in DentsplySirona.
#J-18808-Ljbffr