Director, NAM Marketing

Director, Regional (Downstream) Marketing – North America Role Purpose The Director, Regional (Downstream) Marketing – North America is accountable for end-to-end execution of marketing strategy across all North American business units and verticals, translating enterprise and GBU direction into coordinated, high impact commercial execution. This role leads the NA downstream marketing organization, ensuring consistent delivery of pricing, promotions, campaigns, launches, and field execution across all vertical portfolios. The Director serves as the central integrator between GBUs, Sales, Commercial Operations, and Field Marketing, driving alignment, prioritization, and measurable ROI. This role requires the Director to live in Charlotte, NC or the surrounding area. If you are not currently located there, you must be willing to relocate. Scope & Organizational Leadership Owns North America downstream marketing execution across all verticals and portfolios Leads a team of Senior Marketing Managers and Marketing Managers aligned by business unit and specialty, including: CTS EDS IPS Endodontics Orthodontics Accountable for regional consistency, governance, and performance, while enabling flexibility for market-specific execution Acts as the single point of accountability for NA marketing execution quality and outcomes Key Responsibilities Regional Marketing Strategy & Execution Leadership Translate enterprise and GBU strategy into clear regional marketing priorities and execution plans Define how downstream marketing supports growth across: Dealers DSOs Field Sales Digital and hybrid channels Ensure consistent execution of enterprise priorities while managing competing demands across portfolios Leadership Expectation: Optimizes for enterprise outcomes, not individual vertical or brand preference. Pricing, Promotions & Commercial Programs Own regional execution of pricing, incentives, and promotional programs across all verticals Partner closely with Commercial Operations, Finance, and Sales to ensure: Clear guardrails and governance Accurate execution and communication Consistent dealer and field experience Balance speed to market with discipline and compliance Campaigns, Assets & Field Activation Oversee implementation of marketing assets and campaigns across NA Ensure campaigns are: Executable at scale Drive strong coordination between downstream, field marketing, and enablement teams Product Launch & GTM Execution Lead regional downstream execution for product launches across all business units Coordinate timelines, assets, enablement, and communications across: Dealers Education Digital channels Ensure launch readiness, sequencing, and postlaunch follow through Leadership Expectation: Moves launches from “announcement” to commercial impact. Performance Management & ROI Establish and monitor performance metrics for regional marketing execution Track effectiveness of: Campaigns Promotions Launches Field and dealer programs Partner with Analytics to assess ROI, capture feedback, and drive continuous improvement Serve as the senior downstream marketing partner to: Commercial Operations Field Marketing GBU stakeholders Act as a decision leader in tradeoff discussions involving timing, investment, and execution capacity Drive clarity on roles, responsibilities, and handoffs between upstream and downstream teams Lead, coach, and develop a large, multi-vertical marketing team Establish operating rhythms, planning cadences, and prioritization frameworks Build bench strength and succession within downstream marketing Education Requirements Bachelor's degree required; Master’s degree preferred Qualifications & Experience 12+ years of experience in B2B, healthcare, or complex commercial marketing Demonstrated leadership in downstream, field, or regional marketing execution Experience managing large, matrixed teams across multiple portfolios Strong commercial and financial acumen Proven ability to lead through ambiguity, competing priorities, and scale Success in This Role Looks Like Clear, aligned NA marketing execution across all verticals Strong confidence from Sales and Commercial leadership in marketing delivery Disciplined execution of pricing, promotions, and launches Improved speed, consistency, and ROI of downstream marketing efforts A high-performing, accountable regional marketing organization How This Role Is Distinct Not upstream brand or product strategy Not campaign-only execution This role is the engine that converts strategy into revenue-impacting execution at scale #LI-MR1 DentsplySirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in DentsplySirona. #J-18808-Ljbffr